All trademarks formed and used by the company shall be registered in time according to the national trademark law, making them registered trademarks protected by national laws to protect the exclusive right to use trademarks. At the same time of domestic protection, we should pay attention to the protection of international trademark registration to prevent infringement disputes of registered trademarks.
Two, according to the need for defense registration.
In order to prevent others from using the same or similar trademarks on different categories of goods, they can register their own trademarks in categories similar to or not similar to the trademarks, effectively preventing the trademark rights of the trademarks from being infringed.
Three, pay close attention to the national registered trademarks, trademark monitoring.
The company's trademark management team pays close attention to each trademark announcement issued by the State Administration for Industry and Commerce, and understands the professional announcements of the national trademark authorities on trademark registration, change, transfer, license and cancellation. Its special function is to let all sectors of society supervise trademark work, safeguard the seriousness of national laws and protect the exclusive right to use trademarks. After an enterprise owns a registered trademark, it should pay close attention to each trademark announcement issued by the State Administration for Industry and Commerce. If a trademark identical with or similar to its registered trademark is found to have been preliminarily examined and approved by the Trademark Office, it may raise an objection to the State Administration for Industry and Commerce in time to avoid infringement of its trademark right.
Four, if there is counterfeiting, infringement, should be dealt with in a timely manner.
If you find that your trademark has been infringed, you can complain to the administrative department for industry and commerce at or above the county level and request to handle it, or you can bring a lawsuit directly to the people's court. In order to stop and investigate trademark infringement quickly and effectively, the company management department should submit a complaint or indictment to the accepting authority, and provide the copy of the trademark registration certificate, drawings, packaging, invoices, physical objects and other evidence of infringement of the infringed party. Full name, domicile, registered trademark name and design, trademark registration certificate, trademark sales, infringement location, infringement facts, handling requirements, etc. The infringed person shall specify it in the complaint or indictment, so as to cooperate with law enforcement departments to stop and investigate trademark infringement quickly and effectively. 5. Pay attention to the accumulation of enterprise trademark basic information and evaluate the trademark value. The value and popularity of trademarks are closely related to the geographical scope of enterprise product sales. In addition, advertising is also an important part of enhancing brand awareness. The information and data of the company's product sales and advertising contract fees are all important basic materials to verify the well-known degree of a brand, which is of great significance in the declaration of famous trademarks and well-known trademarks and possible trademark infringement lawsuits.