The parent company is weak and has not caught up with the new energy development wave. After domestic car sales reached its peak, it began to decline
First, the parent company Foton Motor is weak. Compared with SAIC Group, which owns the British MG brand, Foton Motor's support for Borgward is bound to be less than SAIC's support for the MG brand. However, the automobile industry is also an extremely money-burning industry. The development of Borgward Automobile requires a lot of money, which is more difficult.
Second, domestic car sales have begun to decline after reaching their peak in 2017. Therefore, a large number of car brands have gone bankrupt or withdrawn from China in the past few years.
Third, it is a great pity that we did not catch up with the development wave of new energy and the period of rapid technological advancement of domestic automobile brands.
Borgward Automobile Introduction
1. Borgward Automobile’s products include traditional energy models BX7, BX7-TS, BX5, BX6 and new energy model BXi7.
2. Based on the two engine platforms of G01 and G02, different models of products such as 2.0T, 1.8T and 1.4T have been derived. In the single field of engines alone, Borgward has obtained 182 domestic patents.
3. Borgward Automobile proposes an innovative ET energy concept, which is a "dual-track parallel new energy vehicle development concept."
4. Borgward Automobile has created the “Borgward Safe Future iSA Strategy”, including the “i Plan” ET Energy Concept, the “S Plan” Internet Sharing and the “A Plan” Autonomous Driving In part, it is intended to achieve a more convenient, smart and safe way of travel.