Since the opening of the second phase of the Canton Fair in 1997, all kinds of "small commodities" in Guangdong booths have attracted attention. Enterprises generally reflect that this year's Canton Fair is different from previous ones, welcoming the peak of merchants on the first day. Most Guangdong enterprises in the ceramic museum are busy receiving businessmen who come to negotiate, and most business people take time to make up lunch at 4 pm. How can "small commodities" become "big business" and win "big market"? Guangdong enterprises have their own brilliant ideas.
First, actively introduce new products, apply for new patents, develop new materials, design new styles and promote new uses.
New products are the vitality of enterprises' sustainable development and one of the effective means for enterprises to maintain market attractiveness. There are four kinds of "new" products: one is "new patent", such as the pen produced by Dongguan Simao Culture and Education Gift Co., Ltd., which has more than 30 patented technologies. Thanks to this small "pen", the company's export last year reached 4 1 10,000 US dollars. The second is "new materials". For example, the princess doll made by Chaozhou Ruixin Arts and Crafts Co., Ltd. with special white porcelain clay (see photo) vividly shows the doll's "gauze skirt" with ceramics. If it is not touched by hand, it really thinks that the princess skirt is sewn with yarn. This product won the bronze award in the national ceramic appraisal. Third, the "new style", such as the imitation of Tang tri-colored porcelain of Guangdong Great Wall Group Co., Ltd., makes the style more changeable on the basis of traditional modeling; Another example is the pure white plate of Chaozhou Songfa Ceramics Co., Ltd., which breaks through the tradition, has plane modeling and simple lines. Fourth, "new use". For example, Chaozhou Baode Ceramics Co., Ltd. packages its ceramic products into gift boxes, and the ceramic products inside can be used as containers alone, which are very ornamental and can be displayed together.
Second, product serialization, improve added value.
As the person in charge of the booth of Guangdong Light Industry Import and Export Co., Ltd. said, "Maybe we can't be a single champion, but we can be an all-around champion." A single product is not necessarily the best, but if multiple products are combined into a series, the products will have comprehensive advantages and the added value will increase accordingly. The "Tableware" series launched by the company includes various styles and textures of seasoning bottles and bowls, which were sought after by merchants on the first day of opening.
Third, win by quality and abandon low-price competition.
Guangdong's daily-use ceramics and craft ceramics have obvious technical advantages, and enterprises generally implement the strategy of taking quality as the leading factor, and on the basis of "high quality", maintain high prices and upgrade product grades. For example, Guangdong Shunxiang Ceramics Co., Ltd. recently spent more than 800,000 yuan to purchase a complete set of quality inspection equipment to ensure product quality. Another example is Chaozhou Zezhou Ceramics Co., Ltd., which keeps the ceramic exhibition hall at the highest price; The hand-painted daily-use ceramics of Chaozhou Fan Fei Industrial Co., Ltd. also maintain the highest price among similar products in China; Chaozhou Santai Ceramics Co., Ltd. raised the price by 10%-20% to control the demand by price, which not only ensured the company's profit, but also avoided the surge in orders caused by low prices, which led to the company's insufficient production capacity.
Fourth, according to the market, the production is fixed by sales.
Market demand is the guiding standard of enterprise production, and products must be market-oriented in order to be marketable. For example, Chaozhou Fan Fei Industrial Co., Ltd. designs different products and different display styles according to the characteristics of different markets such as Europe and America. Another example is Guangdong Shunxiang Ceramics Co., Ltd., which used to be mainly engaged in the Middle East market. This year's Canton Fair will focus on exploring the European market, so it not only shows a distinctive European style, but also focuses on the European market in product design, re-promotes the concept of hygiene and quality, and has obtained a number of relevant certifications in Europe. Due to the excellent quality and marketable products, the company is full of confidence in the future and strives to increase the export volume from180,000 US dollars last year to 25 million US dollars this year.
On the first day of the opening of the second phase, Jack Liang, director of the Provincial Department of Foreign Trade and Economic Cooperation, braved the rainstorm and visited the Liu Hua Exhibition Hall and Pazhou Exhibition Hall successively. Director Liang was very happy to learn about the above situation of the enterprise, praised the enterprise for doing "big business" with "small commodities" and encouraged the enterprise to make persistent efforts to expand exports and make "small commodities" bigger and stronger.
(Guangdong Trade Group)