As early as ten years ago, the United States conducted a survey on Chinese-made products, and the conclusion was: it is possible to live, but it is very difficult! It can be seen that Made in China has entered the world as early as ten years ago and has a pivotal position!
In the past ten years, China has gradually moved from Made in China to Created in China! At the CES show that just passed, many domestic companies made high-profile appearances, showing the world China’s super creativity. One-third of the exhibitors were from China. It’s no wonder that many people ridiculed the letter “C” in CES. Represents "China".
Chinese companies are going global, so how many Chinese companies do foreign users know? Have they ever used products from Chinese companies? What is your impression of Chinese companies?
As for Chinese brands, many interviewees will not be able to answer them. Even if they know, they are well-known ones such as Huawei and Haier! Some people even mistake Sony, Panasonic, Samsung, etc. for Chinese brands. What does this mean?
Perhaps because many brands have factories in China, many people mistakenly think that these brands are Chinese. Even though Hisense’s booth and home appliances are all Hisense products, I still don’t know that Hisense is a Chinese brand. Even if I wear a ZTE T-shirt and get sponsorship from ZTE, I still don’t know that ZTE is a Chinese brand. I feel that both Hisense and ZTE have been hacked. Bundle!
Even though foreigners cannot live without Chinese brands and products, they may not realize that they are Chinese. Does this mean that our products are not unique enough to impress others? Woolen cloth? Little girl dare not lie!
There are also some people who don’t know what Chinese brands are, but they discovered that they have heard of them before under the guidance of reporters! Is this question worth pondering? When it comes to products, everyone pays more attention to “Made in China” rather than Chinese brands and “Innovation in China”!
As for the experience of using Chinese brand products, it can be seen that the interviewees have a positive attitude. With the development of science and technology, the quality of Chinese brand products is constantly improving!
After watching the entire interview video, Weiweimei’s biggest feeling is: Many interviewees do not know Chinese brand products, and many have never used them. Does this have any inevitable relationship with our brands and products?
Weiweimei boldly speculates that this may have something to do with the innovation ability of our brand. Why is there such an inference? Maybe some clues can be found in the 2017 US patent list!
It is easy to see from the patent list that only four Chinese brands are on the top 50 list, and IBM is still at the top of the list! Patents are one of the manifestations of a brand's innovation ability. It can be seen that in terms of innovation ability, Chinese brands still have a long way to go in the future. What do you think?
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