Recently, OPPO announced that Guangdong Mobile Communication Co., Ltd. signed a patent transfer agreement with Intel, including 58 core patents in the field of cellular mobile communication technology. In addition, OPPO has obtained more than 500 patents from Ericsson, covering the United States, Europe, China, Indian and other countries and regions. In recent years, OPPO smartphones have performed well at home and abroad. Now that a large number of patents have been acquired, what game is OPPO playing in the next game?
The 5G mobile phone is the first confrontation in the opening battle of 5G terminal applications. At the beginning of 20 19, various smartphone manufacturers acted frequently, and the mobile communication industry was gradually pushing the door of the "5G era".
20 19 On February 23rd, OPPO held the 20 19 Innovation Conference in Barcelona, Spain, which officially demonstrated OPPO's first 5G mobile phone. It is understood that the mobile phone has solved many challenges such as antenna design, baseband, radio frequency and power consumption, and has complete 5G communication capabilities. Through the cooperation with Qualcomm, OPPO completed the world's first live broadcast of 5G Weibo video in a real 5G network environment, showing users around the world a high-speed, highly reliable and low-latency communication experience. The release of OPPO's first 5G mobile phone in Barcelona, Spain not only shows OPPO's rapid follow-up to 5G, but also reveals its strategic deployment focusing on overseas.
In the past two years, OPPO's overseas layout has been officially rolled out, from point to point, and it has entered the strategic stage of a game of chess in the global market. On May 28th last year, OPPO officially announced that from now on, Wu Qiang will be fully responsible for the overall business of OPPO's overseas markets, and he will lead the overseas team of OPPO to integrate resources and promote the faster development of OPPO's business in overseas markets.
In fact, since 2009, OPPO's overseas campaign has been more than ten years. In 2009, while building the domestic market, OPPO laid out overseas markets in 30 countries and regions in Southeast Asia, South Asia, Middle East, Africa and Oceania with a broader vision. In 20 17, OPPO was the second largest smartphone brand in Vietnam, accounting for 22% of the market. In the Southeast Asian market, OPPO won the second place in the overall market with a share of 17.2%.
In the past ten years, Southeast Asia has become an important contributor to OPPO's overseas sales. According to Counterpoint, a well-known data research company, OPPO smartphone shipments ranked first in the Asian market in 20 17. In the last two years, OPPO's overseas territory has been extended to Egypt, Russia, Japan and other countries and regions.
On June 9, 2065438/KLOC-0, OPPO released its future flagship OPPO FindX in the Louvre in Paris, France. For OPPO, this is not only another stop of its overseas layout, but also an important signal to March from countries or regions with low intellectual property thresholds to countries with strict intellectual property protection.
In fact, in order to expand overseas markets, it is necessary not only to increase efforts in product research and development, but also to face foreign mobile phone brands, including China mobile phone manufacturers such as OPPO, Huawei and Xiaomi. Continue to research and develop overweight technology and carry out patent layout. Because "technical confidence" is very important.
For all China mobile phone manufacturers, the biggest risk of expanding overseas markets lies in patents. To go to the world, in addition to excellent products, we need to have an advantage in patents. The overseas patent distribution of Chinese smartphone enterprises is generally insufficient. Once their development threatens the interests of foreign giants, they will face high patent fees without the protection of domestic policies. In the past two years, OPPO has adopted a two-legged approach of "independent research and development+purchasing core patents" to deal with patent disputes.
In terms of patent purchase, OPPO completed a fairly large-scale patent acquisition last year. It is reported that OPPO has obtained more than 20 patent portfolios from audio giant Dolby, mainly covering more than 240 Dolby audio and video technologies. In addition, OPPO has successively obtained patents from companies such as Ericsson and Intel in many countries. For OPPO, this is not only the fastest and most effective way to enhance its own technological advantages, but also the way to cooperate with OPPO's overseas expansion and avoid the trouble of patent disputes that may be encountered in the future.
In terms of independent research and development, OPPO is gradually increasing its layout and investment in the technical field. At present, it has established six research institutes and four R&D centers around the world. Last month, OPPO launched the new R&D center project in Chang 'an. It is understood that Chang 'an New R&D Center will assume a strategic role in the development of OPPO technology, mainly responsible for the R&D, design and testing of OPPO multi-intelligent terminals, and promote the effective implementation of OPPO R&D strategy and objectives. In the future, after the completion of the new R&D Center in Chang 'an, more than 5,000 R&D personnel will gather.
In terms of patents, Wu Qiang, vice president of OPPO and president of overseas business department, mentioned in a release last year that in terms of images alone, OPPO has 1550 patents, including 336 core technology patents.
Last year, Shen Yiren, global vice president of OPPO and president of Chinese mainland Business Department, said in an interview with the media that there is no upper limit on the R&D investment cost of OPPO when it meets a good project book next year, so the current budget is around 4 billion. In fact, it is understood that OPPO's R&D investment this year will reach10 billion. Obviously, OPPO has now shifted its focus to technology research and development, hoping to build a market leading edge with technological innovation in the future.
OPPO, which pays more attention to technology research and development, also has a layout in 5G. In 20 15, OPPO absorbed professionals with many years of international standardization experience, established a 5 G communication standard team, and participated in the formulation of 5 G standards. The team participated in the design and formulation of 5G standards of mainstream international standardization organizations such as 3GPP, and initially gained international influence.
In recent years, OPPO has completed more than 2,200 global patent applications by continuously laying out patents for 5G communication standards in more than 20 countries and regions around the world. 20/kloc-in may, 2008, OPPO took the lead in realizing 5G video call with 3D structured light technology. Three months later, the connection of 5G signaling and data link was successfully realized. Since then, OPPO mobile phone 5G Internet access, the world's first 5G mobile phone WeChat multiplayer video call, and Find X 5G prototype display have been realized one after another.
In fact, the future mobile market is more than just smart phones. It is the key to win the future market to actively find the next core entrance and meet the diverse user scenarios in the future. OPPO's series of actions are not limited to smartphones. On June 5438+ 10 this year, OPPO announced the establishment of an emerging mobile terminal business unit. This is the key layout of OPPO for the 5G+ era, aiming at building its future-oriented multi-portal intelligent hardware network.
Today, OPPO is making every effort to build its own global R&D system. Coupled with its years of accumulation in mobile phone products, software engineering, Internet services and other fields, OPPO is expected to gain a first-Mover advantage in the future-oriented emerging mobile terminal market.