Now I just started a business. I think most of them are opening an online store to sell products or doing a WeChat business. Actually, I sell services as well as products. The products sold are divided into low-end volume and high-end segmentation.
Today we are going to talk about selling products and services.
Second, the products sold are divided into low-end products and high-end products.
What do you mean, go low?
Whether on platforms such as Taobao and JD.COM, or in the circle of friends, the key is to attract more traffic (customers) to reach a deal. The product price is generally tens to hundreds. Why?
High-end products cannot be sold. Think about it, if you try to sell tens of thousands of products, you may not sell one all year round.
Therefore, the mainstream of selling products online is low-end. Of course, low-end does not mean low-end, but refers to products with low value.
Of course, low-end products are less profitable. There is only one way to make more money, that is, do everything possible to increase traffic and conversion. Friends who are online stores know that it is increasingly difficult to obtain traffic and it is difficult to improve conversion.
How many goods can you sell by yourself? Can I sell 100 tickets a day? Can you continue to sell 100 orders every day? If possible, it is very powerful.
But most people, it can be said that 99% of them can't do it, so it is unrealistic for you to sell products at a low level. You need more people to help you sell goods. This is the proxy mode.
The proxy mode needs a team to operate, and you can't do it alone.
What does high-end segmentation mean?
It is a product that meets the needs of high-value people. Why subdivide? Everyone's needs are different, and your product can't meet everyone's needs. You can only choose one subdivided demand, right?
In this segment, there is relatively little competition, so you can focus on it and try your best to make a fortune in the segment.
High-end segmentation has three characteristics:
1, the demand is not great.
2, the profit is high, perhaps 1 is tens of thousands, or even 50,000,65438+million.
3, the competition is small, there is no big competitor.
There are many high-end market segments like this, at least thousands in China, but many people don't know. Just like you are halfway up the mountain, you can only see the scenery but not the top of the mountain.
If you find such a product, you can easily earn 6.5438+0 million yuan a year. Although the scale is not that big, is it not appropriate to start your own business?
Second, there are two kinds of sales services.
1, selling other people's services
Step 2 sell your own services
Strictly speaking, service is actually a product, and it is also to meet the needs of customers. Unlike traditional products, it is virtual. Here I distinguish service from traditional products.
Products can be produced by themselves or obtained from suppliers. Similarly, in addition to providing services, services can also sell other people's services.
Selling other people's services is a bit novel for many entrepreneurs, but it is actually very simple. For example, distribution or promotion courses, people who like to learn know litchi micro-courses, and there are many courses you can promote.
Taobao guest is also a selling service. To put it bluntly, you can recommend goods.
You share, others buy courses or goods through your link, and you get a commission. This is a normal pattern.
As long as you have enough influence, such sharing will bring a lot of income. If you have many customers, or fans. Otherwise, just a circle of friends with hundreds of thousands of people will not generate much business.
Therefore, the key to selling other people's services is to have more traffic, and the competition is fierce, because everyone is sharing money in this way, depending on your drainage ability.
This is similar to the mode of selling goods through low-end volume.
If you want to make money by selling services, you must go high-end and sell high-end services. What is the core?
Build a brand! ! !
Just like Apple and Xiaomi, two mobile phone brands, both of which are smart phones, they can take photos on WeChat and Tik Tok, and the resolution is almost invisible to the naked eye, but one sells for more than 10,000 yuan and one for more than 1,000 yuan. Why?
Because of the brand
So, if you want to make money by selling services, there is only one way:
Build your personal brand!
Build your personal brand!
Build your personal brand!
The more valuable you are, the more fans you have, the greater your influence, and users will pay for your services. No matter what you sell, they prefer to choose you.
If I provide you with 10 service, I will charge 10000, and you will feel at ease, and you will feel overrated.
If I provide you with a service of 1 1,000 yuan, I will also charge 1 1,000 yuan. You didn't lose, and I didn't lose, but service is not an equal exchange, but to win the trust of customers through over-value returns again and again.
This is the key to building a personal brand.
Many services are sold, just like matching keys is selling low-end services. Match one as long as 10, and the better one is 100. It's dead.
Another service, consulting for enterprises, financial consulting, legal consulting, etc., such as SEO, may cost hundreds of thousands or millions a year. Is this a big value?
The premise is that you are influential in this field and can bring rich returns to customers.
For selling products, the competition will be even greater in the future. Why? Because products are easy to copy, do you think product trademarks or patents can effectively protect your products?
As soon as your new product comes out, he will copy it immediately, and others may soon surpass you by changing their vests.
One thing about selling services is that it can be customized by individuals, and it cannot be copied, and it is also difficult to copy.
So building your personal brand will make it easier for you to make money. Then, will you have a deeper understanding of your entrepreneurial direction?