Who is stronger, Volkswagen Group or Toyota?

The rise of Volkswagen and Toyota can be traced back to 2008. With the arrival of the once-in-a-century economic crisis, General Motors and Ford in the United States have shrunk one after another, which also gives Volkswagen and Toyota enough room for development. Volkswagen and Toyota took the opportunity to develop rapidly, surpassing American cars and becoming the new car overlords. Who is the real big brother, Volkswagen or Toyota? This argument has been going on for 12 years, and it was not until recent years that the winner was decided. The conclusion is that Toyota's strength has overwhelmed Volkswagen.

Automobile Sales and Corporate Profits If we only look at automobile sales, the public depends on the vigorous development of China automobile market. In 20 19, Volkswagen's total sales volume reached10.97 million, which can be said to be the leading group, while Toyota's sales volume was second only to Volkswagen, with sales volume reaching10.74 million, ranking second. However, the promotion of mass sales is achieved by reducing car prices and profits of car companies. Toyota's overall profit is high, and the quality of the whole vehicle has not shrunk. Therefore, we all say that Toyota does earn the most money although its sales volume has not reached the maximum.

Although the sales of Volkswagen are good, more than 40% of the sales of Volkswagen come from China. China car owners' attitude towards the public is almost a "godsend". The reason why car owners buy Volkswagen is mostly admiration, while Toyota's vehicle sales are mostly due to the influence of word of mouth. Toyota has excellent durability and strong stability. Many car owners regret buying Toyota, mainly because they can't drive well, but they can't buy a new car.

Compared with the market value of Volkswagen Toyota, the market value of a car company is the key to measure its overall level in addition to car sales and corporate profits. Statistics show that Toyota's market value has reached $65.438+0898 billion, ranking first, while Volkswagen's market value is only $79.3 billion, ranking second in the world. The market value of a Toyota car can catch up with 2.5 Volkswagen cars.

In fact, before 20 14 years ago, the market value of Volkswagen exceeded150 billion US dollars, but Volkswagen was tricked into detecting emission fraud accidents in the United States, which led to a serious decline in Volkswagen brand and a sharp decline in Volkswagen brand value, while Toyota made steady progress on the basis of steady and steady progress. How can Volkswagen catch up with Toyota with such a strength gap?

Patent level, the future support of the enterprise We always say that a top automobile company must have top technical support, otherwise such an automobile company has no prospect. Measuring the technical level of an automobile brand is a patent, which symbolizes the position of an enterprise in the industry. At the same time, it can also restrict the development of other enterprises through patents.

In terms of patents, Toyota leads. In the fields of fuel cells, hydrogen-powered vehicles and hybrid vehicles, Toyota's patents can be said to have reached a monopoly level. Therefore, Toyota is also known as the patent king. Whether it is a traditional fuel vehicle now or a new energy vehicle in the future, Toyota's development is bright. On the other hand, Volkswagen is a bit slow in patent reserves. In the face of world-class automobile companies, Volkswagen is almost at the bottom, indicating that Volkswagen is not well prepared for the technical reserves of the future automobile industry.

To sum up, from the profit, market value comparison and patent level of Volkswagen and Toyota, Toyota can be described as crushing Volkswagen.

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