The first hydraulic spinning car was born in China in the Yuan Dynasty, hundreds of years before Jenny's loom.
why did Jenny's loom open the industrial civilization of modern textile industry, while the more advanced hydraulic spinning car became extinct? For the self-sufficient small-scale peasant economy, hand-cranking is enough, and large-scale hydraulic spinning cars are a social waste. For the colonial economy, Jenny's textile machine is a great progress in productivity.
Gunpowder was first invented by China, but guns were invented by foreigners. Salute is the product of happiness economy, and guns are the product of colonial economy.
because of the huge demand generated by colonization, the market and leap of modern industrial civilization have emerged. If there is no demand and market, where can the products be sold? If there is no growing demand and market, where can growth be found?
is the domestic agricultural resources industry stock competition or incremental competition? Local small plates are stock competition or reduction competition, while national large plates are incremental competition.
The sources of increment mainly include: 1. Changes in planting structure and expansion of planting area. Such as flowers, pitaya, cantaloupe, citrus, grapes, peanut and soybean crops. Lead to the increase of demand for acaricide, nematicide, regulator, fertilizer, biocide and weeding. Second, the improvement of planting technology. The number of rice direct seeding fields increased and the number of rice transplanting fields decreased. With the increase of weeds, the demand for herbicides in rice is increasing. Third, the increase in pest resistance leads to an increase in the number of drugs used and the variety of pesticides mixed once. Four, the patent expires, the patent monopoly release increment. Five, soil deterioration, special fertilizer demand increase. 6. The number of channel providers, including distributors and retailers, has increased, and the demand for channel reserves has increased.
Only by seeking growth from the growing demand can we achieve long-term growth; Booming from declining demand will not last long.
understanding the growth demand is the first step to achieve long-term and accurate growth. This is a strategic issue, not a tactical issue. Sailing with the current and moving with it can get twice the result with half the effort.
as long as you have an insight into the growing demand, you will find that what you sell, products become less important, and brands become less important, just like after a city has a strong demand for vegetable baskets, every vendor will get a lot of money every day no matter what he sells.
the second underlying logic of growth is the quantity and quality of channels. Why is the channel the underlying logic rather than the product? Because at this stage, agricultural products are very good and surplus, and the quality and effect are very close, which leads to the product is no longer king. Moreover, the documents are idle, and the channels will not be idle. The rotation attribute and mixed attribute of agricultural products have great utilization space for any product. With the scarcity of patented products, agricultural resources have gradually turned to the era when channels are king. Especially for companies that mainly distribute conventional products, the number and quality of channels directly determine the sales volume.
the third underlying logic of growth is the product data link. Whether unconventional new products can quickly focus on the eyes of the channel, whether it can achieve rapid fission of the channel, whether it can multiply the delivery amount geometrically, whether it can quickly form a word-of-mouth effect, recognize the buzz, and open up cash flow, which is directly related to the clarity, completeness and frequency of communication of the local data link. Developing customers is only a small step, and making big customers is a big step. To make big customers, you must open up cash flow, and you can't do much by relying on credit. A clear and complete local data link is the basis for making products bigger and stronger and making cash flow. No product is big in a muddle.
the fourth underlying logic of growth is the quality of the marketing team. Channels need both quantity and quality, while the marketing team should focus on quality construction. There should be awesome people and people with characteristics in the team. Don't let the distinctive talents run away.
To have spiritual leaders to lead a team, the belief of leading organizations is the first leadership.
there must be a channel pioneer who is very good at "staking the land".
there should be product experts and crop experts to solve application problems.
Only when you have characteristics can you not be mediocre. Only when your organization has characteristics can you achieve outstanding results. Only when your organization has characteristics can you incubate talents like a raging river.