Not all zippo are windproof, of course some can also be windproof. In effect, as long as a windproof lighter is windproof no matter what the weather environment, it is called a windproof lighter~
The world-famous ZIPPO lighter has a design and brand strategy that has remained unchanged for 71 years, leaving its competitors behind. The loyalty of ZIPPO brand building is beyond imagination, and the solid brand comes from ZIPPO's unparalleled quality and numerous legendary stories. ZIPPO's success lies in its persistence, whether it is for brand or quality
Simple Good design concept
In 1932, American George Blaisdale saw a friend clumsily lighting a cigarette with a cheap Austrian lighter. In order to cover up the embarrassing lighter, he shrugged Shrugging and telling him: "It's very practical!". Afterwards, Blaisdale invented a lighter with a simple design that was not affected by air pressure or low temperature. And named it ZIPPO, which is the homophony of another great invention at that time - zipper (ZIPPER), named with the purpose of "it works".
Like other famous brands in the world, ZIPPO’s design and brand naming are very harmonious. ZIPPO's brand is easy to read and remember, which is the best explanation of its simple design concept. ZIPPO lighters, known as "treasures" in the Chinese market, have adhered to the design concept of "it works" for 71 years. Instead of losing themselves in the smoke of the lighter market, they have become an American icon like jeans and Coca-Cola. one. ZIPPO has successfully shaped its product culture of "simple is good" and established its dominance in the lighter manufacturing industry.
Unique design and sales proposition
Since the birth of the first ZIPPO lighter, it has not relaxed its anti-counterfeiting design to facilitate the identification of authenticity. ZIPPO uses an identification code to distinguish each lighter. Since each lighter has a different number, it is also unique in the world. All friends who care about ZIPPO know that although the styles of ZIPPO lighters are constantly changing, the ZIPPO logo will always be engraved on the bottom of its body. For nearly fifty years, the bottom of every ZIPPO has been engraved with a code that represents a specific meaning. On July 1, 1986, the long-standing encoding methods above were replaced by new ones. Roman numerals represent the year, letters A-L represent the month, A represents January, B represents February….
In 1936, the windproof wall design of ZIPPO lighters was successfully patented by the U.S. government, which proved that ZIPPO was a precision-designed high-tech lighter. The smart rectangular shell was redesigned according to its original structure. The cover and the fuselage are connected by hinges. The design difficulties were overcome and a perforated windproof wall specially designed for ventilation was added around the fire core. . In the early 1940s, ZIPPO became a munitions item for the U.S. Army. With the outbreak of World War II, American soldiers quickly fell in love with it. It was well-known among soldiers for its instant wear and excellent windproof performance. In fact, in the past 65 years, ZIPPO's appearance has not changed much, and this patent has been developed almost perfectly. Every time you open the cover and light the fire core in strong winds, you will appreciate ZIPPO's unique windproof design.
In order to better distinguish it from ordinary lighters by users, ZIPPO conducted a scientific ZIPPO wind resistance experiment in 1979. The experiment used the 200 model ZIPPO as the test object, and the results showed that its wind resistance was 32 miles per hour and 14.2 meters.
At the same time, it can be concluded that the wind resistance of ZIPPO is determined by the size and structure of its windproof wall, the number and size of ventilation holes on the windproof wall, the structure of the cotton core, and the boiling point of the special electric oil. item factors. These intellectual property rights patented by ZIPPO have also been protecting the growth of the ZIPPO brand.
The technological content makes ZIPPO not only a lighter, but also a lightweight portable tool. During outdoor activities, no matter the weather is good or bad, ZIPPO can help light campfires and charcoal stoves, and can also be used as a flashlight to help find lost items or routes. In emergencies, the fire can be used as a distress signal.
"With ZIPPO, it's possible." Users around the world praise ZIPPO for its solid quality, and its versatility like a Swiss Army knife is also an important factor in its popularity around the world.
The unique design creates a unique selling proposition - windproof. This allows users to easily determine whether a lighter is an authentic ZIPPO brand, and also allows ZIPPO users to feel more relaxed and proud when using lighters in bad weather. Just like this, although ZIPPO is worth a lot of money, it has still created the miracle of producing 65,000 lighters every day in the world without being unsalable. In the eyes of all consumers, ZIPPO has already surpassed the lighter itself and is their loyal friend. Creator of myths and miracles.
Channel marketing mix
ZIPPO’s channel is very unique. It is composed of ZIPPO clubs, specialty stores, counters, etc. The most dazzling among them is the ZIPPO Club. ZIPPO-themed clubs can be seen on many websites around the world, which are portals for ZIPPO players to exchange experiences and collections. Don’t underestimate these ubiquitous websites. It is they that maintain the emotions of ZIPPO and the majority of users, making users’ recognition and obsession with ZIPPO unprecedented. It is precisely because of the ZIPPO Club on the Internet that the ZIPPO story, ZIPPO gameplay, collection, screening and other knowledge are imparted, users' awareness of ZIPPO's brand and quality has been improved, and the CS strategy has been silently implemented in the form of the club. In progress. The club also handles mail order and other services, so that consumers in remote areas without ZIPPO counters and stores can also become ZIPPO users, making the best use of ZIPPO and maximizing the market.
ZIPPO’s collectability determines its value. Although its structure is simple, it is by no means an ordinary fast-moving consumer goods, so ZIPPO adopts the form of counters and specialty stores. Specialty stores and counters implement unified selling prices and do not join the ranks of crazy discounts. Therefore, every ZIPPO has the possibility of maintaining and appreciating its value. Specialty stores and counters can also ensure that the ZIPPO lighters purchased by users are authentic, which to a certain extent reduces the circulation of fake goods and protects the interests of users. In addition, specialty stores and counters are also the after-sales service centers for each ZIPPO, providing users with considerate services including lifetime free maintenance, thereby fulfilling ZIPPO's "lifetime warranty" promise.
Personal casting brand
ZIPPO windproof lighter was originally designed with the consideration that it can be satisfactory in any bad weather and when needed. Facts have also proven this. On the smoke-filled battlefields of World War II, in violent storms, in the desert, and even anywhere where it is needed, ZIPPO's excellent performance will be felt.
ZIPPO’s hard shell can resist the collision of any material. A soldier saved his life because ZIPPO blocked bullets, but the ZIPPO was still useful. ZIPPO can withstand any immersion test, and its flame will be satisfactory even if ZIPPO is completely soaked in water. When you ignite the ZIPPO in your hand, it will keep burning. So even on a cold winter night when your fingers are almost completely numb, you can use it to light that life-saving bonfire. ZIPPO's powerful, safe and reliable flame comes from the special liquid fuel it uses. Therefore, it can be easily lit and even kept lit for a long time in any bad weather.
ZIPPO’s principle---never superfluous. Its goal is to be "simple, sturdy and practical"---ZIPPO can provide a safe and reliable fire source whenever it is needed. The 0.27-inch-thick chrome-plated copper outer cover, coupled with the 0.18-inch-thick stainless steel lining, make up the ZIPPO's sturdy shell; the fiberglass fire core permanently ensures combustion reliability and can be used 73,000 times. The flint wheel ---ZIPPO's simplicity, sturdiness and practicality are reflected everywhere.
The ingenious windproof design makes ZIPPO extraordinary and world-famous. But in fact, ZIPPO's key technology lies in its flame itself.
What is very different from other brands of lighters is that ZIPPO is not a gas lighter. Its fuel is a very stable petroleum extract. The flame produced by its combustion is not only safe and reliable, but also extremely clean and does not produce any pollution. This liquid fuel rests on a fiberglass movement hidden inside the windproof wall. In fact, ZIPPO burns like an oil lamp, which is why ZIPPO is so waterproof and wind-resistant. Technology creates the quality of ZIPPO, and quality gives the ZIPPO brand a consistent public impression—stable and trustworthy. It is this perfect brand image that allows ZIPPO to have hundreds of millions of loyal users around the world, and many users own several ZIPPOs and collect them throughout their lives.
ZIPPO, a mythical brand, has stood firm for 71 years. It builds its brand with quality, carries quality with its brand, and gives it a legendary character, successfully sublimating the connotation of its products. In a word, ZIPPO's success lies in its quality and persistence in creating a product culture that is unique to itself and cannot be copied, because in the eyes of all users, ZIPPO is not just a lighter, but a lighter with a moving story. , a loyal friend who is trustworthy and will accompany you throughout your life.