How to research competitor companies? Analyze from these six aspects 1. Identify your main competitors.
2. Website big data analysis
3. Website basic data analysis
4. Website content data analysis
5. Website brand Name popularity analysis
6. Website operator analysis
Nine ways to collect competitor intelligence information?
The main methods for collecting competitor intelligence information are:
1. Literature survey method
By collecting public publications, gray literature information and confidential literature information, Get competitor intelligence. The methods are:
(1) Query and borrow relevant books, journals, magazines, newspapers, government publications from public information service institutions such as public libraries, archives, and intelligence information centers Extract and copy information about competitors through literature, industry publications, industry yearbooks, research reports, etc.;
(2) Purchase and obtain formal and informal publications related to the industry , subscribe to and browse relevant newspapers, magazines, and industry association publications to obtain competitor information;
(3) Check public files, registration information of industrial and commercial enterprises, and performance reports of listed companies, Competitors' product introductions and corporate recruitment advertisements;
(4) Obtain competitor information by purchasing credit investigation reports, industry research reports, competitive intelligence research reports, etc. produced by third-party institutions;
< p>(5) Obtain various literature information such as promotional materials, product introductions, advertising materials, etc. about competitors by participating in exhibitions, job fairs, seminars, etc.;(6) By querying relevant government Obtain competitor intelligence from competent authorities (such as the Market Supervision Bureau), financial securities market statistics, and statutory information disclosure materials;
(7) Obtain competitor technology research and development information through patent document searches. These are commonly used methods for competitor intelligence gathering.
2. Search engines and network databases
Internet intelligence collection is one of the most convenient and effective ways to obtain competitor information. Search engines are generally the first choice for Internet information collection, and scientific search is used. Strategies, methods and technologies, with the help of various search services provided by the Internet, can find valuable information from the information ocean, which is convenient and fast, with wide coverage and large amount of information. Another important method of network intelligence collection is the use of network databases.
3. Competitor company website tracking and monitoring method
Competitor websites are the most important source of competitor information. Competitor intelligence information can be obtained by frequently browsing competitor website information. In addition, various website information tracking and monitoring software can also be used to automatically monitor the website.
4. Field investigation and on-site collection method Field investigation and on-site collection are the most important methods of collecting competitive intelligence. Many intelligence information cannot be obtained through public information sources, and special investigations need to be conducted based on specific intelligence needs. The main investigation methods include: on-site investigation, interviews, issuing questionnaires, sample collection, etc.
What are the channels and methods of market research?
Summary:? Market research is one of the things that entrepreneurs must do. Doing market research can effectively help entrepreneurs understand the market and formulate competitive strategies, right? 1. Where to collect information to conduct market research? First of all, you should clarify the channels through which you can obtain market information.
Ordinary entrepreneurship? Market research is one of the things that entrepreneurs must do. Doing market research can effectively help entrepreneurs understand the market and formulate competitive strategies, right? 1. Where to collect information to conduct market research? First of all, you should clarify the channels through which you can obtain market information.
The information channels for ordinary entrepreneurs include: mass media, such as newspapers, magazines, the Internet, books, audio and video, television, radio, especially special magazines and publications from magazines or publishing houses; government statistics Information, monthly reports, bulletins, relevant research papers and reports, etc.; relevant government agencies, especially the entrepreneurship guidance centers and employment guidance centers established by the labor and social security departments; industry associations, civil society groups in the industry, such as clubs, etc.; professional consulting and service companies; project investment units; various exhibitions and activities related to entrepreneurship; objects you need to inspect and understand, such as your potential target customers and similar operators (competitors), etc.
How to obtain the information you want There are many methods of market research, but for small entrepreneurs, the following research methods are more economical and effective: Use the above information channels: by consulting or requesting information, attending meetings and Door-to-door consultation, etc., collecting relevant project, market analysis and other relevant information from the media, relevant institutions and exhibition activities.
This research method has a wide range and comprehensive information, and is also the most commonly used.
On-site observation: Conduct data statistics. For example, you can count the flow of people and customer consumption in or near the store of a certain service operator.
Questionnaire survey: Design a questionnaire to collect information. For example, you can conduct a consumer intention questionnaire survey on the potential customer base of a certain product; you can do this by visiting, making phone calls, holding free events, or at the target Questionnaire surveys were conducted using methods such as random interviews in places where people are concentrated.
Telephone inquiries and consultations: You can directly call the operator or a competent department to learn about relevant situations or policies and regulations.
Visits and interviews: Collect and verify information. This method is more effective when you conduct in-depth research and verification on a certain issue or situation.
In order to achieve better results, it is best to make certain preparations before visits and interviews, such as drafting a list of questions.
Activity survey: Organize activities that can attract the participation of target groups, such as valuable consultation, product demonstrations or special lectures, etc., to collect feedback information.
During the activities, questionnaire surveys, random interviews or problem discussions can be carried out.
What are the steps to investigate competitors?
Competitor analysis generally includes the following five contents and steps.
1. Identify the company’s competitors. Identifying corporate competitors must be analyzed from two aspects: market and industry.
2. Identify competitors’ strategies.
3. Determine competitors’ goals.
4. Evaluate competitors’ strengths and weaknesses.
5. Determine competitors’ response patterns.
After identifying the main competitors, the next question for business operators is: What is each competitor seeking in the market? What motivates competitors to act? Initially, operators speculated that all competitors were pursuing profit maximization and took various actions based on this. However, this assumption is too simplistic. Different companies have different emphasis on long-term interests and short-term interests. Some competitors are more interested in achieving "satisfactory" profits than "maximum profits." Although sometimes they may achieve more profits through some other strategies, they have their own profit goals and are satisfied as long as they reach the set goals.
In other words, although competitors without exception are concerned about the profits of their companies, they often do not regard profits as their only or primary goal. Behind the profit target, the competitor's goal is a combination of a series of goals, and each competitor has its own focus on these goals. Therefore, we should understand the importance weight given by competitors to current profitability possibilities, market share growth, capital flows, technology leadership, service leadership and other goals. Understanding this weighted target combination of competitors, we can understand whether the competitor is satisfied with the current financial situation, how he will respond to various types of competitive attacks, and so on. For example, a competitor pursuing low-cost leadership will react much more strongly to a competitor's cost reduction due to a technological breakthrough than to the same competitor's increased advertising.
Companies must track and understand competitors' goals for entering new product segments. If it is discovered that competitors have opened up a new market segment, this may be a development opportunity for the company; if the company finds that competitors have begun to enter the market segment in which the company operates, this means that the company will face new competition and challenges. .
If enterprises are well aware of these market competition dynamics, they can take the initiative and be prepared.
How to fully understand your competitors?
As the saying goes, if you know your enemy and yourself, you can fight a hundred battles without danger. Competitors can be divided into two categories: personal position or position competitors, and unit competitors in the same industry.
Competitors in the same industry can mobilize their own employees to conduct market research and information feedback, have a sufficient understanding of competitors' business management strategies, and have an accurate analysis of competitors' products, services, and customer service. Judgment and have a thorough understanding of competitors' rankings, market shares and positioning in the same industry.
Briefly describe the main contents of competitor research?
Competitors need to be analyzed in the following four aspects:
1. Competitors’ goals and strategies for each period.
2. Analysis of operating status and financial status.
3. Analysis of technical and economic strength.
4. Background analysis of leaders and managers. The purpose of competitor analysis is to understand competitors' information, their development strategies and actions, so as to make the most appropriate response.