What are the advantages of Amazon platform compared with cross-border e-commerce platform?

Amazon platform is very suitable for factories in China or brands with advantages in the supply chain. It is a very high-quality B2C platform, and its consumers are mainly the middle class and high-quality customers in developed countries. Not sensitive to price, the product profit rate is guaranteed. If it is a powerful manufacturer with OEM experience of well-known foreign brands and has established product quality control standards, Amazon's global store opening is definitely a sales channel that cannot be missed. If you still have your own brand and patent, you can also file a trademark on the platform to prevent it from being followed up and infringed by other sellers.

However, Amazon has a certain threshold. It is not only complicated to open a shop, but also relatively difficult to get started. At the same time, we should also prevent problems such as account association. If you accidentally violate its rules, you will be warned, but the store will be closed directly. After the store is blocked, the same set of information cannot be applied for a new store on Amazon platform, and a brand-new set of information must be changed. Especially since the second half of 20 16, Amazon's review of sellers in China has been continuously strengthened, and new sellers who have not conducted cross-border e-commerce training, whether registered or operated, will encounter greater resistance than before.

In addition, if you want to really do a good job in Amazon, you must have a long-term investment mentality, and avoid quick success and quick success, step by step. This also requires new sellers to have a certain fund reserve, which can support them to spend the initial "difficult years". If the amount of funds is insufficient, it is still difficult to succeed. Another topic that Amazon sellers are very taboo is the products that each other operates. Generally, you don't send your shop to the other party or tell them what you are selling, unless there are big sellers like Tree and Anker, which is difficult to imitate and copy.