Following Weilai BaaS service, Nezha Auto is also planning a "battery bank" project to promote the "vehicle-electricity separation" business of electric vehicles, so that users can buy electric vehicles at a lower cost. The concept of Weilai BaaS service is basically the same as that of Nezha battery bank, but the extended service system they rely on is quite different.
Whether building a car or selling a car, Weilai has always had his own unique insights on the road of innovation, and the efficiency of action is extremely high. For a car company, the car-making business is not just a simple money-saving relationship. The core competitiveness of the company is technical reserve and innovation ability. Only with its own core selling points can products have strong supporting points to impress consumption.
This time, Weilai took the car sales model to another dimension and launched BaaS (battery? As? Answer? Service) battery rental service, which is a great innovation of automobile business model, is a pioneering work that fuel vehicles can never achieve.
Take Weilai ES8 as an example. When you don't choose BaaS service, you buy the whole vehicle and don't choose other configurations, so the final price of the 70kWh battery pack is 468,000 yuan.
Also at 70kWh? Take the 7-seat version of Weilai ES8 as an example. If you choose BaaS service, the car price will be directly reduced by 70,000 yuan, and the total car purchase price is only 398,000 yuan. You only need 980 yuan's battery service fee every month. Users can also choose battery packs with different capacities to participate in the BaaS car purchase service according to their own car demand.
The most important point of Weilai BaaS service is that the battery ownership does not belong to the car buyer. If you choose BaaS service and buy all the models of Weilai, the price of 70,000 yuan will be excluded from the invoice, and the battery will be owned by Weineng Battery Assets Company.
Weineng Battery Assets Company is jointly invested and established by Contemporary Ampere Technology Co., Ltd., New Energy Technology Co., Ltd., Hubei Science and Technology Investment Group Co., Ltd., Guotai Junan International Holdings Co., Ltd. and Weilai (Anhui) Holdings Co., Ltd. ..
In BaaS service, the battery is purchased by Weineng Battery Assets Company, and Weilai is entrusted to provide users with battery leasing and operation services. The landing of this service system is not only an important milestone for Weilai's development, but also an important milestone for China's automobile industry.
After the launch of Weilai BaaS, the car purchase cost of users has been greatly reduced, the phenomenon of large second-hand residual value of electric vehicles can be greatly alleviated, and the circulation problem of used cars of electric vehicles will also be systematically solved.
Weilai BaaS is not only an independent service, but also the support of Weilai power exchange technology behind this system. Combined with the current civilian Weilai power exchange service, the concern of battery attenuation can be solved. Just change the power station to replace the battery, then the battery life decay will not become a burden attached to the electric car, and the battery pack upgrade will become easier. The construction of the whole system will make the experience of electric vehicles from purchase to use better and more worry-free.
It is unprecedented in the past to sell the battery separately from the car and realize two independent car tickets. Weilai's move can further improve the user's car purchase and car use experience, and will also attract more fuel vehicle users to switch to its embrace.
The commercial operation mode of vehicle-electric separation is bound to promote the follow-up of other vehicle companies and gradually dispel many concerns of consumers about buying electric vehicles. The so-called predecessors planted trees, and later generations enjoyed the cool. Weilai BaaS service has also explored a brand-new business model, paving the way for other car companies. Once other car companies follow suit, the whole implementation process will become simpler and more enthusiastic.
Nezha Auto is planning to cooperate with many battery factories, such as Contemporary Ampere Technology Co., Ltd. and Huading Guolian, to launch the separation mode of vehicles and electricity, so that users can get the car purchase service of electric vehicles by means of battery lease when purchasing electric vehicles. The steam-electricity separation mode in Nezha is basically consistent with the concept of Weilai BaaS service, but the difference is that this project is called "battery bank" by Nezha.
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Users will not have to pay for batteries when they buy electric vehicle products, and the battery bank will provide leasing service to rent batteries to users by mortgage. For a pure tram with10-200,000, the battery will account for 40% of the cost. If the vehicle-electric separation mode can be popularized, the advantage of lower car purchase threshold is undoubtedly attractive and can further promote the growth of the electric vehicle market.
Nezha's third new car, Nezha V.
The battery library supports users to change batteries unlimited times, so that the residual value of batteries can be improved and batteries can be managed and operated in a unified way. It is also beneficial for battery operating companies to integrate resources for battery insurance and charging services. And replace the unqualified batteries, so that the implementation of battery ladder utilization will be more convenient.
However, when the battery depot project in Nezha will be implemented has not been disclosed, and the separation of vehicles and electricity in Nezha does not support services such as power exchange in Weilai. In the future, vehicles need to be driven into the after-sales service center for maintenance. However, Nezha Auto is also the second vehicle enterprise that clearly follows the business model of separation of vehicle and electricity after Weilai.
In order to reduce the cost of car purchase and solve many concerns of users when using electric vehicles, the car purchase mode of separating car and electricity has undoubtedly opened up a brand-new development direction. At present, Weilai has supported the car purchase cost financial loan scheme, and has independently issued sales invoices regardless of the down payment or monthly payment ratio, especially under the premise that Weilai supports battery leasing, charging, replacement and upgrading, creating a brand-new technology and business operation mode.
With the support of the competent government departments, Weilai Circuit-changing Line has also become a key national support object. More than 300,000 subsidies for new energy vehicles need to support the power exchange capacity, which is already the support for national enterprises. Nowadays, the power exchange station has been included in the category of new infrastructure, which will certainly promote the development of the whole circuit-switched line and play an important leading role.
Weilai has built 143 power stations, and the related patents of power stations exceed 1200. The power exchange station also undertakes the work of quickly replenishing energy for Weilai electric vehicles. From being regarded as a chicken rib from the beginning to becoming a nationally recognized project, Weilai Power Station has its own advantages in both technical reserves and daily operation processes.
To be sure, Roewe ER6 and the new Ei5 will also support power exchange, and more models will support power exchange in the future. These models will bring the sales model of separation of vehicles and electricity into it, and further promote the sales volume and share ratio of domestic pure trams in the market.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.