At the end of 20 17, according to the data of the National Bureau of Statistics, there were 240.9 million elderly people over 60 years old, accounting for 65.438+07.3% of the total population, including 65.438+0583100000, accounting for 65.438+0/kloc-0 of the total population. The trend of population aging in China is becoming a serious social problem in China, but the "sunset red" industry brought with it is also opening a new consumer market.
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With the continuous improvement of China's social security and welfare system, there are more and more pension funds for the elderly. In addition to the old people's concept of health preservation, in recent years, in the circle of the elderly, the awareness of entertainment is also increasing. Then, for the elderly, an increasingly large consumer group, can we innovate to meet the spiritual, cultural and material entertainment needs of the elderly in addition to the original health care form or the form of caring for the elderly? In addition to traveling around, can we combine the developed electronic products and equipment with the Internet to make online entertainment products for the elderly?
After the baby boom in 2000, those babies at the turn of the century are now young people in the new era. For a new generation of young people, the internet and electronic products can be said to be things that are exposed to every day in daily life. Webcast has gradually replaced watching TV, and e-sports has become a hot topic for young people. At the 20 18 Asian Games, several well-known competitive games became performances. Generally speaking, in recent years, China people's views on e-sports have changed from "electronic heroin" which is bound to hurt people to emerging events and industries. Now it is thought that it would be great if children can play games at that level. Numerous traditional enterprises and state departments have begun to pay attention to this big cake in the future.
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According to the latest report of Superdata, a data research company, in 20 17 years, the market value of global e-sports market has reached1500 million US dollars. Half of them come from investment institutions, and investors are convinced that the e-sports market has the ability to enter the mainstream market. Then, how to make the innovation industry generate new vitality in such a mature industry, or help it play a greater role, will be a direction worth trying.
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Family planning in China has played a great role in the sustainable development and long-term interests of China. However, due to some objective reasons, the aging problem and the imbalance between men and women have intensified, so that the current China government has fully liberalized the "two children" policy. A new baby boom may be coming soon. After years of development and population test, the infant market in China is actually quite mature. It is really difficult to enter and launch your own brand. But times are changing. In the new era, new technologies emerge one after another, and people's concept of feeding is also changing. Perhaps the combination of various intelligent technologies and advanced ideas will create services and products that reassure parents and will open up a new world for us.
In short, in the new era, social development is changing with each passing day. But through the people-oriented concept, we also think more from the perspective of consumers and people's needs when designing, which will also be the most beautiful era of innovation and entrepreneurship!