While watching a football match in Shanghai, Gordon Thompson, vice president of Nike, noticed that Nike logos of various sizes appeared countless times on the jerseys, flags and vending machines of Dallas players. Therefore, Gordon Thompson believes that all kinds of signs have reached the level of flooding and should be supervised to some extent.
Nike assigned the company's design department to formulate and improve the systematic logo application specification. Every year, logo is applied to websites, shops, companies and more than 20,000 kinds of products, so it is necessary to emphasize the flexibility of logo application.
Color development method
1. 197 1 year, because the goddess of victory named Nike has a pair of dancing wings, student Carolyn Davidson designed the first Swoosh logo.
2. 1978, Nike's Swoosh logo changed from a border to a solid shape, and appeared below the standard characters, which was more eye-catching.
3. 1985, symbols are combined into a square to form positive and negative effects.
4. Now, the Swoosh logo is used separately as needed.
main products
Football lesson
Mercury series
The release of Nike's most ingenious football products has completely changed the appearance design of football shoes.
In order to make the lightest and fastest football shoes, Nike designer Peter Hudson made a decisive decision at the beginning of sketch design: there is no limit. After excluding factors such as capital, time and manufacturing technology, designers can break all scientific boundaries and create a football boot made entirely of carbon fiber. This pioneering work is unprecedented.
For Nike, the result of this pioneering work is the birth of Mercurial SL: 190g.
Mercurial SL was rated as Nike's lightest football boots, and it is also the fastest, strongest and strongest football boots so far. The whole shoe is extremely simple, without any redundant design and without any loss of performance.
From the beginning, Mercurial SL was not designed for sale. Its original design intention is the same as the concept car: leading innovation, exploring new ideas and pushing the boundary between design and engineering. However, while Mercurial SL creates new concepts with shocking effects, Nike finds it more meaningful to bring these innovative ideas and products to athletes.
In Korea, spikes and spikes are added to soles by injection molding to form a single large sole. Shoe spikes provide an ideal grip for fast runners, which enables them to accelerate quickly when dribbling or running on the court. SL's heel guard barrel is designed to be small and fix the heel position.
In the Nike Research Center in Montebelluna, Italy, engineers have created a new process to mold this stubborn material, carbon fiber, into a soft upper for sports shoes.
Form must serve function. Mercurial SL is mainly black carbon fiber. The only added color is the pink Nike hook. Designer Peter Hudson explained, "You can't help watching this TINT carefully, and then you will see the exquisite design details." Mr. Hudson said, "Mercurial SL is our promise-a lightweight, superior performance and fast acceleration football boot was born, which not only sets a new benchmark for the competitive ability of football players, but also is a conceptual product that breaks through the restrictions and is completely based on the design vision. We specialize in making Mercurial SL for football, combining design with beauty. "
Mercurial SL is aimed at fast athletes, and its spokespersons include Real Madrid superstar, Cristiano Ronaldo worth 94 million euros and Chelsea superstar "Warcraft" Drogba.
Legend of the times series
Nike Tiempo Legend is called "legend" by football shoe fans. The legend of the football shoes consumption market, just like the automobile consumption market, has never lacked sales since its birth. Every time it is replaced, it will inevitably lead to an upsurge of discussion and attention. This is really an enduring football shoe "legend".
The legend of the third generation is divided into four levels, and there are five kinds of soles (famous products are different, and the whole family is listed, which is quite magnificent). The four levels from high to low are Tiempo Legend, Tiempo Classic, Tiempo Mystery and Tiempo Natural. Five kinds of soles, except the low-end IC flat-bottomed indoor sole and TF broken nail sole, the other three are nail shoes, namely SG, AG and FG.
The new Tiempo Legend IV combines the continuous improvement technology of 17 years, aiming at creating eternal quality. Tiempo stands for touch, inheritance and craftsmanship, and many advantages are integrated into one. It is constantly improving to meet the needs of today's elite players.
Tiempo is a part of Nike's football DNA, shouldering the responsibility of sticking to traditional elements while not forgetting to innovate.
Tiempo Legend IV boots refused to rely on the glory of the past. On the contrary, it is brewing a brilliant and exciting future. The vibrant orange details on the tongue, heel, spikes and laces not only maintain their consistent exquisite craftsmanship, but also are innovative evolution.
Tiempo Elite series is made of high-quality leather, which is both wear-resistant and soft, giving players a comfortable feeling, sensitive touch and flexible control. Innovative technologies such as excellent touch, tough and lightweight carbon fiber soleplate, flying line technology and improved spikes have given Tiempo a shock like the return of the king.
The improved stitching of the vamp further enhances the softness of the vamp and minimizes the slack of the leather vamp. The new insole does not deform while absorbing shock. When the player is in strenuous exercise, the super support of the sole and heel makes the boots react more quickly.
The lightweight carbon plate on the sole strengthens the hardness of the ball boots and avoids being too stiff. Round spikes and two central blades provide players with the super grip they need most. Nike flying line technology has super midfoot locking function, which brings excellent support and improves the comfort and handling of the boots.
Tiempo Legend IV is by far the lightest Tiempo boot, 20 grams lighter than the previous generation.
T90 series
T90 is the most lethal boot on the football field, which can provide high accuracy for strikers who love to score goals. Its unique shot-shield technology allows players to attack at will without sacrificing accuracy. When touching the ball, the instep wing of Nike Total90 can exert constant pressure on the ball and achieve excellent accuracy at high speed. In addition, plastic memory foam makes the surface of combat boots smoother, which can enhance the strength and accuracy of direct shooting. The fins in the middle of the upper are arc-shaped, and each fin is set with diagonal lines and sizes, so that players can better control the ball's turn.
T90 adopts synthetic material vamp, and outsole adopts forefoot column nail and rear foot knife nail, which ensures stability and reduces the pressure on the foot, and the side strap design avoids the pressure on the blood vessels on the foot surface.
CTR360 series
CTR360 has excellent first touch ability, which can provide players with the advantages of breakthrough passing and instant control. The outsole of CTR360 is equipped with double-density spikes. With its unique geometric design of spikes, the sole of the foot can better stop and control the ball. At the same time, the upper made of artificial kangaroo skin is specially designed for catching and distributing the ball.
Nike Classic "Silver Steel"
Following the release of new colors by Foamposite One and Foamposite Pro, Nike's classic shoe Total Air Foamposite Max also released silver and black colors. This color scheme is nicknamed "Silver Steel".
Sports and leisure category
AF- 1 series
Nike Air Force 1 is a sports shoe produced by Nike. Air Force 1 Born in 1982, he knows basketball well. At that time, six basketball players were selected to speak for this sneaker: moses malone, michael cooper, jamaal wilkes, bobby jones, mychal thompson and calvin natt. They are carefully selected defense experts, and they brought this basketball shoe to the world. Classic poster, tough stance, Malone and his partners showed the six elements of AF 1 success: grandeur, persistence, transcendence, heroism, coherence and purity.
Nike Air Force One was born in 1982, and is well versed in basketball.
Sub brand
Jordan series
Jordan brand is a brand owned by Nike. Jordan brand is a subsidiary of Nike, which belongs to Nike and has independent research and development capabilities, but its sales strategy is still in accordance with Nike.
Jordan Sport series includes Jordan series basketball shoes, sports training shoes and jerseys, all of which are products with high permeability and stability, as well as functional and avant-garde modeling. Among them, AJ series shoes were introduced to the 23rd generation, and then named after the release year, such as AJ20 10. Many replica editions made fans fondle them. Jordan Lifestyle series is inspired by various sports elements, such as baseball uniforms, casual tops, long-sleeved shirts, wool vests or innovative jeans, which makes Jordan Lifestyle series cross sports and present a variety of daily leisure styles.
Derived shoes
Nike's latest technology and creativity are generally the first to be armed on Air Jordan sneakers. However, new technologies and ideas inevitably have experimental purposes, which may lead the concept ahead, but the performance may be compromised. For example, joe 7' s "Huarache concept", cover design and Joe 22' s "Titanium Alloy Plate" are equivalent to starting from AJ 16, and every generation of Jordan shoes will launch a special enhanced version. By modifying its details, it will be more suitable for actual combat and closer to the essence of sneakers. The suffixes of shoe names are generally "+","SE", "PE" and .5 ".
AW77 series
1977, Geoff Hollister, the third employee of Nike (then Blue Ribbon Company), founded the track and field dynasty-Track and Field West. It is a pilgrimage site for all track and field athletes. Gold medal winners, record-breakers, long-distance runners and sprinters ... all the talents on the sports field have joined in! Everyone is walking towards the northeast of the Pacific Ocean, and everyone is full of ambition. On the wet land with an annual precipitation of 50.9 inches, we struggled silently and trained hard. Jeff is determined to tailor a hoodie for their training and life. He buried himself in design all day and suddenly had an epiphany! He halved the zipper of the hoodie to make it lighter and equipped it with a more close-fitting multi-layer waterproof and breathable hood. It is the first hoodie specially designed for running and the prototype of the legendary AW77.
HTM series
Top-class footwear series jointly launched by Japanese trend godfather Hiroshi Fujiwara, Nike legendary designer Tinker hatfield and Nike CEO mark parker. HTM air force one is made of advanced materials. There are two generations in this series. 1 generation uses high-grade leather, and the second generation uses crocodile skin pattern design. Out of the shoes of AF 1 HTM series also includes woven shoes, woven boots, woven shoes and Flyknit shoes.
7 Nike shoes
main material
Full grain leather
Leather made of the most wear-resistant part of cowhide is as breathable, supportive, wear-resistant and valuable as human skin pores.
Scrubbed cow skin noodles
Leather made of cowhide, then polished with a stick to make it soft, breathable, good support and wear resistance.
chamois
Animal cortex is brushed, light and wear-resistant. It has certain expansibility.
synthetic leather
Advanced artificial leather made of superfine fiber and PU looks like genuine leather. Light weight, no wrinkle and deformation, good support and wear resistance, easy to clean.
Synthetic material
The synthetic material made of PU has a smooth and bright surface, commonly known as "patent leather".
Mesh surface
Mesh woven from nylon or polyester is light, breathable and not easy to wear.
Lycra stretch fabric
Used for uppers or inner boots, it can make the cloth surface elastic and increase the fit.
Goltes waterproof fabric
Waterproof fabric, usually used for out shoes and cross-country jogging shoes in autumn and winter.
Foamposite patented shoe body material
Nike patented shoe body, with high price but comfortable texture, can provide excellent wrapping and protection.
Drag wear-resistant material
Commonly used in tennis shoes, its hard material and design can strengthen the wear resistance of the toe and the inside of the leading edge.
Outsole material:
BRS 1000 carbon fiber rubber
In the process of making rubber, carbon fiber material or carbon powder is added. This kind of rubber is wear-resistant and has good grip, but intense friction will leave black marks on the ground. Mostly used for running shoes.
Seamless rubber
Contrary to BRS 1000, any carbon doping process will not leave traces on the floor.
Solid rubber hard rubber
Made of 60% synthetic rubber and 40% natural rubber, it has good wear resistance.
Durable rubber
An artificial soft rubber is light in weight, has a certain shock absorption effect and a good grip.
DRC wear-resistant hard rubber
Synthetic rubber, mainly hard rubber, is compressed and has good wear resistance. Some tennis shoes use this rubber.
crude rubber
Made of natural rubber as the main raw material and artificial rubber as the auxiliary compression, it is soft and tough.
Viscous rubber soft rubber
Mainly made of natural rubber, it is used for the soles of some multifunctional shoes, aerobic sports shoes and sports slippers with good comfort and grip. Poor wear resistance.
Midsole material:
Polyurethane material
PU is a kind of polyurethane material, which is dissolved in the gel and then poured into the mold to make it foam. The surface of the finished product is smooth, it will turn yellow and corrode after a long time, and it has certain shock absorption and stability. The biggest advantages of PU midsole are good elasticity and toughness, good smoothness and rubber texture. This is the most widely used material for midsole.
Feilong material
After heating and foaming, the PHYLON plastic particles were poured into the mold and cooled under pressure. The surface is white and wrinkled. In addition to the shock absorption function of EVA/PHYLON and the wear resistance of rubber outsole, PHYLON plastic particles are light in weight and exquisite in appearance. At the same time, they have excellent rebound performance and provide good energy regression.
EVA material
The insole formed by injecting EVA plastic particles into the mold and heating at high temperature is called primary foamed insole, that is, EVA midsole. The finished product has rough surface, light weight and shock absorption ability.
Lunar matter
Lunarlite foam was jointly developed by Nike and NASA. It is 30% lighter than the commonly used EVA/PHYLON midsole. On the premise of reducing energy loss, it has good reaction speed and improved flexibility, which can reduce muscle fatigue and provide rapid recovery in exercise and training.
Number recognition
When you put on your beloved Nike shoes every day, did you find a shoe logo on your pet? And what do those numbers and symbols mean? First of all, let's unlock the set of digital codes on the shoe box! Each Nike sneaker will be assigned a unique nine-digit number.
Medium: consists of two numbers, indicating the footwear of wave shoes. Currently numbered are:
02 men's indoor jogging shoes 03 women's indoor jogging shoes 04 men's jogging shoes 05 women's jogging shoes 06 neutral jogging shoes
07 cross-country running shoes 09 men's running shoes/KOOC-0/0 beach slippers for men and women/KOOC-0/3 football shoes/KOOC-0/5 baseball shoes
(metal nail)
16 American football shoes 17 beach slippers
(Male/Female/Child) 18 Boxing Shoes 2 1 Multifunctional
Football shoes 22 male ACG
(code c)
(women's wear) 38 female ACG
(Water sports) 40 tennis shoes for men 4 1 tennis shoes for women
42 men's tennis shoes
(retro) 43 women's tennis shoes
(retro) 44 men's volleyball shoes 48 women's ACG 50 BB shoes
5 1 men's shoes 52 women's shoes 53 men's shoes 54 women's shoes 58 women's volleyball shoes
65 male ACG people
(boot type) 70 men's multifunctional shoes 7 1 women's multifunctional shoes 72 women's cheerleading shoes 73 men's multifunctional shoes
(for practice)
74 women's multifunctional shoes
75 men's ACG 78 weightlifting shoes 80 men's tennis shoes 82 men's walking shoes
83 male golf shoes 84 male ACG
(bicycle) 85 male ACG 90 male ACG
9 1 women's walking shoes (for water sports)
92 female golf shoes
Postal code: It consists of three numbers, indicating which type of wave shoes are introduced in this category.
2 18 is the thirtieth category (men's basketball shoes), which represents this wave of shoes.
Houzu
The last group of three numbers, the first two represent the main color matching of this wave shoe. Let's take a look at the following color chart first:
9 gold (more metallic)
Regarding the golden code, the webmaster doesn't know when it is 7 and 9. However, in general, if gold is more metallic, just like having a posite training shoe, 9 will be used.
As for what the main color is, not long ago, the webmaster and many Nike fans had different views. After a series of verification, the webmaster found that the following explanations are close (of course, the webmaster also found that not every pair won 100%, and it can be more than 80% accurate for the time being: p):
The first code:
Refers to the color of the upper (remember! The proportion of a color is not necessarily the main color at most, but many are determined by the color of the upper ... For example, the Jordan short tube series uses the prefix1-that is, white)
The second code:
Many people think that the second code is the so-called "second main color", but the webmaster found that the second code is often not directly related to whether it is the second main color!
Take an obvious example: the last three digits of the red and white short pipe are 14 1, but the last three digits of the red and white BB4 are 10 1. Why? The former is 14 1 because the trapeze logo is red; But the Nike Logo in BB4 is near the back of the shoe, which is silver, and the upper is white instead of red, so the code 10 1 is obtained.
However, as just said, this method is not 100% absolute. The escape of air trainer is an example. Its second size, many will use the original second main color ... In addition, the second size of some shoes will be subject to the logo of the upper. However, taking the shoe body or heel as the second size, the accuracy is usually above 80%.
Of course, the method of stabilizing the array can refer to the second color marked on the shoe box, and then compare the number of the fan, which is the most correct method.
The third code:
This size is not directly related to the color, and it is usually used to distinguish the treatment of the first two sizes in the same shoe. Just like the newly launched Air Presto Tremelo Max, there are two kinds of shoes that are mainly blue, so the first one is dark blue with 44 1, and the later one is aqua blue with 442 as the representative. Another example is Air Presto (10423 1), with 00 1 (black and yellow), 002 (lightning), 003 (gray orange), 004 (black silver), 005 (black blue) and 006 (gray purple black).
In addition, when there are more than ten kinds of color schemes, a 9-character prefix can also be used. For example, when the air force …, 1 1 is changed to 1 19, numbers such as 9 10, 9 12 will appear.
In addition, sometimes I find that there is only one number in a color combination, but the third code is not 1. This is probably related to the color matching that NIKE once considered when creating, and then gave up the color matching code after numbering!
Compared with Nike, Reebok's shoe size is much simpler. First of all, its numbers are basically arranged in sequence, and the numbers behind the side shoes are relatively thin before they are introduced. So shoes with the same color and different colors will be given an independent number, which has nothing to do with each other's home.
Reebok shoes are generally composed of six (seven) numbers, and five methods are adopted:
1 - 34222
Pre-component off-line post-group
From the end of 2003, the latter group began to use six digits.