Logo design belongs to the field of graphic design and is also an important part of vI design. Designed and produced by vector software such as AI.CDRFH
The following is a set of my works for reference only.
Logo logo design belongs to the category of graphic design. Generally, you apply for visual communication design, learn basic art courses such as sketch, color and composition, and generally use vector drawing software such as AI and CorelDRAW to design.
Thank you for inviting me. This belongs to the field of visual communication design, that is, the graphic design or advertising design industry that everyone usually says. Maybe the professional names set by universities are different, but the study contents are basically the same.
Logo and logo design belongs to the design of enterprise visual identification system. Designing around enterprise logo can spread and publicize enterprise culture systematically.
Maybe logo is not as easy as I thought. This is a highly compressed design, just like a symbol of corporate culture and industry. It's simple, easy to spread and easy to remember.
Logo should not be too complicated, and it is best for the audience to be clear at a glance, simple and easy to spread and remember, just like Nike, KFC, McDonald's and other brands. When I say these brands, most people may flash their logos in their minds, which also shows that these logo designs are quite successful.
Logo design can now be said to be a graphic designer. On a large scale, if you come into contact with more material design, including the VI of the enterprise and brand-related, you can call it a brand designer.
Major: visual communication
Advertising and other majors.
Graphic design and visual communication design are strongly recommended, and it is best to enter the Academy of Fine Arts to receive systematic art education. After all, the starting point of the industry is different from that of the flight class. After graduation, you can enter an advertising company in Niu Yi to accumulate skills and contacts, which will be of great help in the future.
I have been doing logo design for more than ten years.
First of all, you have to learn some basic design tools, such as ai and ps. Secondly, you have to do some hand-drawn sketch exercises.
But the most important thing is the ability training in creativity. Since ancient times, there have been no shortcuts, only seeing more and practicing more.
The next step is the most important: understand customer needs and meet customer expectations!
This is the biggest headache for all logo designers!
Fortunately, I have summarized some experiences here. Basically, the essence of logo design is here. Let's share it with you. If you like, please pay attention to me, thank you!
LOGO and VI belong to the main work category of graphic designers, and their majors are usually visual communication and graphic design.
In terms of formal means, logo design is graphic design, which is different from 3D design. From the meaning attribution, LOGO logo design is the core of enterprise visual identification system, belonging to CI design; From the specific design industry, it belongs to the category of advertising, that is, conceptual design to show the difference between industrial design and shape patent design.
In the field of graphic design and visual communication design, logo design belongs to the core of corporate visual identification system, and corporate brand image will be developed around logo design. It is important to note that the logo can be clearly recognized on both black and white backgrounds, and it can also be displayed well in a small size.
A good logo will be polished repeatedly. In today's era, information is updated too quickly, and countless contents are accepted every day. Therefore, most logos are based on the principle of simplicity. After understanding the needs and problems of enterprises, add them first and then subtract them, so that simple graphic logo or font logo can contain rich enterprise ecosystem and solve the problems that need to be solved at present.
Generally speaking, it is very common to make a dozen or twenty drafts. After some designs are made, they cannot be finalized for half a year for various reasons.