Pickups have always been the mainstream in America. Above, I will? 20 19? The total sales of the top ten pickup trucks, SUVs and cars in North America in 2000 are compared. It can be clearly seen that 20 19? The total sales of the top ten pickup trucks in the United States is 3? 1 13? 943? Cars, SUVs? Sales? 2? 856? 6 17? Cars, cars? 2? 3 10? 078? Cars. Therefore, if you want to live in North America, pickup truck is a market segment that you must not lose.
■? Ford: F 150 pure electric
Ford F series has dominated the sales champion of a single model in the United States for 42 years, which shows that Americans love Ford pickup trucks deeply. 65438+1On October 30th, foreign media exposed an imaginary picture of Ford F 150 pure electric pickup truck, which was basically an "oil-to-electricity" version of the current model. Mach, the first electric car of Mustang? Now, it is shifting its most popular model from oil to electricity. You can't deny Ford's determination to electrify.
In fact, in 20 18, Ford announced that it would invest 1 1 billion dollars to electrify the global market by 2022. By then, Ford will have 16 pure electric vehicles and 24 hybrid vehicles around the world. Although it is more complete? For the electrified Volkswagen Group (60 billion euros in five years), this investment is nothing. However, compared with BMW's plan to launch 25 new energy vehicles in 2023, Ford is not far behind. Now, we see the world-leading EV and Mach? E, pure electric version F 150 will be the third pure electric vehicle.
As early as 20 18 north american auto show, Ford's global marketing director said that in the future, F-series vehicles will be electrified, and consumers will officially see the production version of F 150 pure electric on 202 1. In July last year, Ford showed its customers the powerful traction capability of the F 150 pure electric prototype. In the test, the prototype successfully towed a 52 F 150 truck, and the total weight of these trucks reached an astonishing 567 tons.
There are two important indexes in the evaluation of pickup trucks: stacking capacity and traction capacity. For pure electric vehicles, the large torque of the motor is naturally greater than that of the fuel engine. As long as there are no moths, the pure electric version of F 150 has stronger dragging ability than the fuel version of F 150, which is the result of nailing.
20 19 12, Ford applied to the U.S. patent office for a patent for the pure electric version of F 150, which showed that the pure electric version of F 150 would have a front cabin. Obviously, without the traditional internal combustion engine and transmission structure and Ford's highly integrated electric drive technology, the load-carrying capacity of Ford F 150 pure electric version will be much higher than that of the traditional fuel version.
The patent also shows that Ford further separates the front cabin by some smaller boxes with handles, which contain no less than two lighting devices. Consider mach? The front cabin on E can be used as a box for storing ice cubes, and the front cabin of F 150 has so many ways to play. It seems that Ford is going to "break" the front compartment of the electric car. In fact, under Tesla's education, consumers have equated "having the front trunk" with "the advanced technology of the three major power plants".
At present, we don't know much about this pure electric version of Ford F 150. It can only be seen from another patent application that Ford will put the battery pack in the middle of the cross beam of the frame. The obvious advantage of this is that the weight of the battery pack can be evenly distributed on the whole vehicle, and it also increases the support for the frame itself. Ford claims that the advantage of this is that it can also increase the length of the car body, carry a larger battery pack and have a longer cruising range; At the same time, it can also reduce the vibration and noise of driving poisoning.
In addition, we can see from the patent drawing that the pure electric version of Ford F 150 may also adopt the form of front and rear double motors. In the future, Ford will produce in its factory in dearborn, Michigan, USA. Just now, the official has not disclosed more information about the power of the new car.
■? Rivian: R 1T
Rivian is a new car-making force in the United States, and its reputation among the new car-making forces in China is equivalent to Weilai. At present, car companies have released seven SUVs-R1S and pickup trucks -R 1T for private consumers. More importantly, Rivian has a modular pure electric platform, which is why Ford is willing to spend $500 million to invest in it. For a giant like Ford, directly using the ready-made pure electric platform can save huge R&D expenses.
According to the latest news, Ford's high-end brand Lincoln will also jointly build Lincoln's first pure electric vehicle with Rivian. But obviously, this car will not be a pickup truck.
Let's say R 1T anyway. Just like China's new car-making forces, most of the first models were SUVs. The mainstream model in the United States is pickup truck, and Rivian will obviously not give up this market segment. R 1T will be officially delivered in 2020, starting at $69,000. At present, R 1T has won the super-large order of 65,438+10,000 freight pickup trucks from Amazon, the major shareholder. Previously, Amazon had invested $700 million in the company.
Different from Tesla Cybertruck's weird shape, Rivian? R 1T at least looks more like a traditional pickup truck, but the unique headlights and daytime running lights always remind people of the nostrils of the second brother.
Aside from these, the foundation of R 1T is quite solid. In particular, the skateboard platform and four motors can not only provide four-wheel drive for vehicles, but also realize the torque vector distribution function, thus realizing the in-situ U-turn function like tanks. According to official data, the minimum ground clearance of R 1T is 360mm, and that of approach angle is 50; R 1T is a double-row pickup truck with a body size of 5475/2015/1815 mm and a wheelbase of 3450 mm.
There is a tidbit news that Rivian once let former NBA star Shaquille O 'Neal, a super center with a height of 2m 16 and a weight of over 150kg, sit in R 1T, and O 'Neal's head space is more than enough, which shows the spatial performance of the car.
In addition, Rivian also integrated Amazon's voice assistant Alexa into the car system. As a major shareholder, Amazon has launched a series of in-depth cooperation with Rivian. Car owners can not only control some multimedia functions by voice, but also control functions such as windows, tailgates, skylights and air conditioning systems. This mode of cooperation can be understood as the cooperation between SAIC and Ali. Of course, as a pure electric vehicle born in 2 1 century, L3-class automatic driving function is also essential.
To be sure, R 1T will launch a variety of power versions. At present, the known 4-motor high-power version can reach the exaggerated maximum torque 14000 Nm. The four wheels of R 1T will be controlled by four independent motors. The maximum power of each motor is 147kW, and the combined maximum power is 588kW. Therefore, the high-power version of R 1T takes only 3 seconds to accelerate from 0-96 km/h, and the top speed can reach 201km/h. ..
As the delivery date of products approaches, Rivian frequently appears on the application list of the US Patent Office. Since 20 18, Rivian has applied for many patents such as 800 volt charging technology, car-to-car charging technology, battery pack, detachable battery, temperature control system, external roof device, brake pad wear detection, tailgate lifting and so on. There is only one 800 volt charging technology. At present, there are only Porsche Taycan and Audi e-tron? GT has announced that the vehicle charging architecture supports such a high voltage.
With regard to cruising range, Rivian has announced that R/KOOC-0/T will be equipped with three battery packs with different capacities:/KOOC-0/05 kWh,/KOOC-0/35 kWh and/KOOC-0/80 kWh, with a maximum cruising range of 644km. Rivian? R 1T adopts Tesla model? 3 the same 2 1700 battery, and creatively divide the battery pack into upper and lower layers, so as to hold more batteries in a limited space. To this end, Rivian also applied to the United States Patent Office for the corresponding battery temperature control system patent. Only now, we don't know the battery supplier of this company.
In terms of production qualification, Rivian is located in Nomore, Illinois, and once belonged to Mitsubishi Motors. Today, it will become the production factory of R 1T and R1S. Rivian said that the factory plans to have a production capacity of 25,000 vehicles in the first year, and with the increase of production capacity, it will reach the maximum annual production capacity of 260,000 vehicles.
Compared with Tesla, Rivian's capacity pressure may be much smaller. The order of 654.38 million freight pickup trucks from Amazon may be the main problem that the factory will face after 20021year. As of the time of writing, Rivian has not announced the order quantity of ordinary consumers.
■? GMC: Hummer pure electric
Unexpectedly, the Hummer with "heavy eyebrows and big eyes" will also go to the revolution one day. During the American Super Bowl this year, the advertisement of Hummer pure electric pickup truck endorsed by NBA star James officially met with the audience, and the former "oil tiger" Hummer finally bowed to electrification.
The above picture is an imaginary picture drawn by foreign media. GMC officially announced only the front grille style of the new car. According to reports, Hummer pure electric pickup truck will be officially unveiled on May 20, 2020, and it is expected that the new car will be officially launched in the autumn of 20021. At present, the official has not announced the pre-sale price of the new car, but some foreign media predict that the new car may be between 80 thousand and 65438+10 thousand dollars. In 2022, GM also plans to launch a higher-performance version of the pure electric Hummer pickup.
Judging from the imaginary map currently exposed, the new car really lacks the tough lines of the previous Hummer model and looks too "universal". Give a brief explanation to people who don't know the truth. At present, Hummer brand belongs to GMC brand of GM. The launch of the pure electric Hummer pickup truck means that GM will also officially launch the pure electric pickup truck model in the United States. From this, I boldly guess that the new car will be built on the general BEV pure electric platform.
According to the previous official report, the maximum power of the pure electric Hummer pickup truck will be 1 0,000 HP, the torque will be 1 559,654,38+0 Nm, and the acceleration time of 0-96 km/h will only be 3 seconds. These data are not far from the Ford F 150 pure electric and R 1T mentioned above, but since the official has not released more detailed technical data, we can't analyze how the car did it.
Once upon a time, for environmental needs, Hummer was once stopped by GM. Nowadays, with the wave of global electrification, Hummer brand has revived again. For GM, reviving Hummer does not mean expecting it to make money in the future. The new car undertakes more tasks of showing muscles. Otherwise, the investment in the renovation of the Hammock factory in Detroit alone will exceed $3 billion, and the target group of Hummer is too small to recover the cost in any case.
In fact, the launch of pure electric Hummer pickup truck is a part of GM's large-scale luxury pure electric vehicle plan with internal code BT 1. The plan will launch Cadillac's first pure electric SUV based on Hummer platform, which is expected to be officially unveiled in 2023. According to previous reports, Cadillac's first pure electric SUV will be built based on the general BEV pure electric exclusive platform. In the future, the platform will launch various types of electric vehicles covering SUVs, light commercial vehicles and medium-sized cars.
Perhaps for GM, in this wave of pure electric pickup trucks, the real winner is the electric version of Chevrolet Sorod.
If the guess is true-the pure electric Hummer pickup truck is indeed built on the BEV platform, then the new car will launch various customized battery packs in the future, providing different versions of cruising range for consumers to choose from. For more news and technical analysis about new cars, please continue to pay attention to the follow-up analysis reports of electric state.
■? Tesla: Cybertruck
Musk is very clear that whether Tesla can live well depends on the model. 3 global sales; Whether Tesla can really take root in the United States depends on the sales of Cybertruck in the United States. Up to now, Cybertruck has received more than 250,000 orders, but this does not mean that Tesla is confident to compete with Ford F 150. There are two reasons, one is that these orders can be returned at any time, and the other is that Tesla will not be put into production until the end of 20021,and the planned production capacity is only 50,000 vehicles.
There are too many articles and videos about Tesla Cybertruck. This electric car looks like it has crossed from the future, and it really has fatal charm. On the one hand, this charm comes from the appearance derided as "intern design", on the other hand, it comes from its fatal technical parameters.
Single-motor rear-drive version: EPA has a battery life of 402km, an acceleration time of 6.5 seconds from 0 to 96 km/h, and the price is $39,900;
Dual-motor four-wheel drive version: EPA has a battery life of 483km, an acceleration time of 4.5 seconds from 0 to 96 km/h, and the price is $49,900;
Three-motor four-wheel drive version: EPA has a battery life of 804km, an acceleration time of 2.9 seconds from 0 to 96 km/h, and the price is $69,900.
In addition to the explosion of the shape, what other eye-catching functions does Cybertruck have? Is it bulletproof glass or bulletproof body? Is it a drag coefficient of 0.30 or a solar tailgate cover? Maybe these are all, but they can't convince most American consumers.
According to a survey of a website in the United States, netizens in 3 1 state in the United States said that they could not accept the emergence of Cybertruck. From the media's garage No.42, New Energy listed the survey of 2 1 143 Americans by the American survey company Piplsay. The survey results of related issues show that 44% of Americans know about Cyberruck, and 32% of Americans know nothing about Cyberruck. Among those who know, 44% said they don't like Cybertruck, and 29% said they do.
Faced with such an extreme evaluation, I think it remains to be seen whether Cybertruck can succeed. One is consumer acceptance and the other is from market share. At the beginning of the article, I counted the total sales of the top ten models in the pickup truck market in the United States on 20 19-3. 1 13? 943 vehicles. 3 million, probably the share of the pickup truck market in the United States. At present, there are about eight new and old car companies in the domestic market in the United States, and the competition in the future is not fierce. At the same time, we see that Cybertruck's planned annual production capacity is only 50,000 vehicles. Perhaps in the future, with the completion and commissioning of Tesla Berlin Super Factory, the production capacity of American local factories will be further released, but at present, there is little hope.
Recently, news came from Germany that Tesla must complete all compliance procedures before the end of February, otherwise according to the local animal protection law, the factory needs to be postponed until September to start construction. Obviously, such a delay is unbearable for Tesla. For Tesla, can it maintain the current growth of the company's share price and the two new cars in the future-Model? Whether Y and Cybertruck can successfully deliver on a large scale is the key. Now, models? The delivery and production capacity of Y are not a problem, but the future of Cybertruck is worrying, because it must be produced in the United States.
■? Great Wall: Guns are pure electric.
So many foreign brands of pure electric pickups have been introduced, so what about our country?
In the past two years, with the gradual liberalization of local policies, the pickup market has also shown signs of rising. In 20 19, domestic pickup trucks sold a total of 375,000 vehicles, up 4.7% year-on-year. Especially in retail, it is better than wholesale sales. This means that more and more consumers are willing to choose pickup trucks. Among them, Great Wall Motor has won the pickup truck sales list for 22 consecutive years with an annual sales volume of 654.38+043 million vehicles.
So this year, Great Wall Motor pursued victory, and we saw the pure electric version of Great Wall Gun in the first batch of declaration catalogue of the Ministry of Industry and Information Technology at the beginning of the year. The maximum power of the new car is 150kW, and the maximum torque is 300n·m；; ; We use the rich ternary lithium battery, and the bag is made of our own honeycomb new energy. The cruising range of NEDC is 4 15km, and the battery energy density is 169. 10Wh/kg. The length, width and height of the pure electric pickup truck of Great Wall Gun are 5602/ 1883/ 1882mm, respectively, and the wheelbase is 3470 mm Compared with its gasoline version, both the body size and the wheelbase are larger.
From the information of the declaration map alone, we obviously can't analyze more highlights about the new car for everyone. But looking at the whole pickup market, we can simply analyze which cities may be its main battlefields after the pure electric pickup truck of Great Wall Gun goes on the market.
There is no doubt that the first-line restricted cities represented by Beijing may be the main battlefield of the Great Wall gun pure electric pickup truck.
In 20 19, the sales volume of pickup trucks in Beijing was 33,039, ranking first in all provinces and cities in China. Due to Beijing's special policy restrictions, the index of passenger cars (whether gasoline or pure electricity) is "hard to find", and the nature of pickup trucks leads to its non-index licensing. Although you can't drive in the Fifth Ring Road during the day, it is unimpeded outside the Fifth Ring Road. On the other hand, the domestic high-end pickup truck represented by the Great Wall Gun is getting closer and closer to the texture of passenger cars in terms of car comfort. Therefore, many consumers who work and live outside the Fifth Ring Road have turned to the arms of pickup trucks.
In addition, pure electric pickup trucks seem to have a narrow way out.
■? Bangping branch
For the pickup truck market segment, the life of domestic car companies seems to be difficult. The difficulty of foreign car companies is that the competition is too fierce, but the market share is limited; The difficulty of domestic car companies lies in the fact that the fuel pickup truck has not yet become a climate, let alone the electric pickup truck. From the consumer's point of view, we can only watch foreigners pick their eyes in the "pickup shop" and silently expect the pickup culture to blossom and bear fruit in China as soon as possible.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.