Geely Automobile Company, as the earliest private enterprise in China that entered the automobile industry and achieved rapid development, Geely Holding Group has become an important member of the "3+6" pattern of domestic automobile manufacturing industry, and is attracting attention on the international automobile industry stage with the qualification of "China's own brand" and the attitude of independent innovation, and has become a well-deserved spokesperson for China Automobile to go global. Looking back at Geely's development history, anyone who knows a little about China's automobile industry will admit that this is indeed a miracle. Anyone with a slight national complex will be in awe of Geely's persistence and hardship in building a national car. On June 5438+ 10, 2005, the "Geely Phenomenon Seminar" held by the Ministry of Science and Technology even commented on Geely in such enthusiastic language: a large developing country with a population of 65.438+300 million cannot truly stand on its own feet among the nations of the world without a soul like Geely and a backbone like Geely. Stripping off the "aristocratic" coat of the car, Li Shufu, chairman of Geely Group, walked into a knee-deep field in the east of Linhai City and began his dream of building a car. In August of the following year, when the first Geely car rolled off the assembly line amid the celebratory firecrackers, people saw the words on the hung red banner: "Build a good car that ordinary people can afford!" Before that, in China, despite years of reform and opening-up, cars were still the mounts of mayors and directors, and were the patents of bosses and bosses. There are either "official vehicles" or "commercial vehicles" running on the street. 1998, due to the advent of Geely automobile, all kinds of dazzling coats on the automobile began to peel off like old paint on the gods. First, the price. As soon as the Geely sedan of 40,000 yuan or 50,000 yuan went on the market, it naturally caused a great sensation in the China automobile market. Many joint venture brand cars, even if they don't want to, have to bow their heads. However, what is more important is not the return of prices, but the return of ideas. This ordinary means of transportation from the western industrial civilization, in the eyes of China people, is a pseudo-aristocrat, which was ruthlessly swept down by Li Shufu and restored to its true colors. What is a car? Just four wheels, two sofas and an iron shell! We must let Geely Automobile travel all over the world instead of letting foreign cars travel all over China! With this seemingly arrogant language, Li Shufu completely refreshed people's understanding of cars and subverted China people's awe of making cars. This kind of refreshing and subversion is no less than an ideological emancipation of China automobile industry. Prior to this, pessimistic and wretched arguments such as "China can't build its own brand cars in 20 years", "China can't build its own engines and gearboxes" and "China doesn't need to build its own brand cars" abound, which stifled the will of China autobots to innovate independently. After that, a steady stream of China entrepreneurs followed Geely's footsteps and joined the ranks of independent research and development of China brand cars. A force that can compete with foreign businessmen, make the world auto giants dare not underestimate, and make the international media exclaim that "China car is coming" has finally formed on the land of China. Geely's innovative ideas have revolutionized China's automobile industry. Building a Powerful "Geely Legion" Li Shufu is addicted to "talent". With the development of China's automobile industry for decades, a large number of automobile technical talents with excellent morality and fragrance have been accumulated. These outstanding people all have a common belief, and they expect to make contributions to the upsurge of revitalizing China's automobile industry. However, the influx of joint ventures ruthlessly stifled the enthusiasm of the elite to prove their value. When Li Shufu, who is determined to "build a good car that ordinary people can afford" and "let Geely Automobile travel all over the world", raises the banner of "recruiting talents", it is not surprising that "defectors" cross the river like crucian carp. In just a few years, Geely has a lot of talents and more than 900 professionals with unique skills. Among them, there are 2 academicians of the Academy of Engineering, 8 foreign experts, dozens of doctors, hundreds of masters, and hundreds of senior engineers and researcher-level senior engineers. These top talents from all over the world, using their professional knowledge and experience, began to play a role in various levels and fields of Geely, such as decision-making, technical management and manufacturing, and gradually formed a development model of independent innovation in science and technology, which quickly changed the face of Geely. In just a few years, Geely has successfully developed and put into production nine series of different models. Among them, Beauty Leopard and Freedom Ship have become synonymous with China's own brand cars at home and abroad, and six new models have been put into production recently. In terms of development means, Geely has quickly moved closer to the world advanced level. At present, it has completely formed an all-round development mode and has the research and development ability to develop 2-3 new models every year. Gradually master the research and development technology of automobile core parts, realize the design and manufacture of the first and only automatic transmission in China, the design and manufacture of electronic intelligent power steering system, the design and manufacture of the world-leading domestic leading high-power engine, and the comprehensive application of vehicle design, matching, testing and verification technology. Today, Geely has formed more than 30 product spectrums in 9 series, including Passion, America, Japan, Uniqlo, SRV, Beauty Leopard, Huapu, Freedom Ship, Geely King Kong and Yuan Jing, with 1.0L to 1.8L and JLS 160, Z/kloc. Li Shufu not only pays attention to "attracting talents", but also pays attention to "cultivating talents". From 1998 to 2005, Geely successively established Zhejiang Geely Automobile Industry School, Zhejiang Geely Technician College, Beijing geely university, Sanya College of Hainan University and other universities in Linhai, Beijing and Hainan to train professional automobile mechanics, technicians and various automobile talents. In 2007, Geely established the first "Zhejiang Geely Automobile Engineering Institute" in China to train senior professionals in the industry. At the same time as running a school, Geely also set up the "Future Talent Fund" to train 65,438+0,000 college students with excellent academic performance, strong entrepreneurial spirit and dedication, but poor families for Geely's future career. In an interview recently, Li Shufu announced that Geely needs nearly 200,000 employees according to its annual production and sales plan of 2 million vehicles. Therefore, we plan to increase the number of students in Geely to 6.5438+million, with an average of 20,000-30,000 graduates each year and 6.5438+0-20,000 people working in Geely. After 10 years of development, a Geely group company with an annual production and sales of 2 million cars has a basic talent guarantee. Only by independent development can we control our own destiny. Li Shufu repeatedly stressed on many occasions: "Independent brands, independent intellectual property rights and independent development, that is, sovereign economy, must be in their own hands." After entering the automobile industry, how did Geely keep this "sovereignty" in its own hands? First, make great efforts to conquer the research and development technology of automobile core components. Li Shufu pointed out that Geely must have its own engine, gearbox and vehicle technology. Therefore, Geely has invested heavily to establish a modern automobile research institute, a modern basic, electrical, road simulation and multifunctional laboratory, and a modern gearbox and engine factory ... There will naturally be many difficulties and obstacles in this process, so it is unnecessary to describe them in detail here. As a result, the 479Q engine rolled off the assembly line, the MR479Q series engine passed the national appraisal, and the electric power steering system was successfully developed ... A series of successes showed that Geely was fully equipped. Of course, insisting on independent development is not "starting from scratch", let alone "behind closed doors". On the contrary, the more Geely insists on independence, the more it pays attention to absorbing the world's advanced technology. Geely has no joint venture with any automobile company in the world, but it has technical cooperation with dozens of automobile technology and related professional companies in the world, including amazing cooperation with British manganese copper company, and has made world-famous taxis. This is a 100% independent cooperation, and Geely has full voice. This is also the "mystery" that Geely can quickly catch up with the international advanced car-making level in a relatively short period of time. The second is to gradually realize the complete localization of parts. After more than 20 years of reform and opening up, China's textile, hardware, machinery, molds, plastics, rubber, electronic appliances, petrochemical, computer engineering, information technology and other industries have developed rapidly. Therefore, Li Shufu thinks that integrating the relevant technologies of these industries and optimizing them through technology integration is a China automobile. It is through this integration that Geely has established partnerships with many domestic auto parts manufacturers, and through the exchange and interaction of knowledge, it has formed a core parts supply system led by local enterprises. As a result, Geely's sales increased geometrically: from 1.6 million in 0999 to 1.4 million, 20,000, 40,000, 80,000, 1.0 million, 1.5 million in 2006, until 2006. In 2007, the group's target was 290,000 cars. Independent innovation, independent brand, independent intellectual property rights. Geely's "scientific and technological innovation development model" has made brilliant achievements. References:
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