(1) registration expression
The use of TM is a trademark symbol, that is, words, graphics or symbols marked with TM are trademarks, but they are not necessarily registered (unregistered ones are not protected by law). And r is the abbreviation of REGISTER, which means registered trademark when used in trademarks.
(2) Characteristic significance
R is the abbreviation of REGISTER, which means registered trademark when used in trademark. Circle R is the mark of "registered trademark", which means that the trademark has been registered in the State Trademark Office and has been approved by the Trademark Office to become a registered trademark.
TM has its special meaning. Trademark identification does not protect trademarks. Unlike R, TM is the abbreviation of trademark, which includes both registered trademark R and the direct use of unregistered trademarks without the approval of the Trademark Office.
(3) Legal protection
R mark has the characteristics of exclusiveness, exclusiveness and uniqueness, and belongs to the owner of a registered trademark and is protected by law. Without the permission or authorization of the registered trademark owner, no enterprise or individual may use it by itself, otherwise it will bear tort liability.
TM logo can play a certain protective role, but if the trademark is not approved and registered by the Trademark Office, its legal protection is not strong, and only when the unregistered trademark reaches a certain popularity can it obtain a certain degree of legal protection.