1. First, the content and positioning of the WeChat public account.
1. Having no direction is equivalent to being a headless fly. Posting a little bit of this information and a little bit of that information, the user group is not unified. WeChat's future marketing will be delivery-based, which is different from Weibo's widespread marketing, so WeChat needs real fans to generate real feedback. Therefore, it is necessary to make it clear who is the target of each communication, interaction, and push. The better you understand these target groups, the higher your trust will be.
2. After you have a clear positioning, you need to make a complete product marketing plan. The content you push is the most important, because the content will directly affect readers’ purchases. Content preheating is the best way. . Remember:
(1) Doing WeChat marketing is equivalent to making an industry magazine, and the key lies in the quality of the content. High-quality content will be shared by many people and will form viral marketing. A small but beautiful content strategy.
(2) The article does not have to be long, it is best to arouse readers' thinking, and the length is generally about three to five hundred words.
(3) Pushing does not necessarily mean pushing articles every time. It is also a good method to promote some small knowledge and skills, as long as it can help potential customers and readers. I recently subscribed to a WeChat account for psychological learning, and every time a piece of content is pushed to me that is the same as on Weibo. I like it very much because the amount of information is small and will not affect my life, and I can learn new knowledge. I really like this kind of public account.
(4) Simplicity is power, don’t turn your WeChat public account into a universal functional application
(5) Push content, it is best to push content at night, because these are the times when readers There is enough time to read and push content during the day, which is suitable for product promotion. Customers can order products at that time, which will bring real sales of the product.
If you follow the above steps, you will have a WeChat public account that is quite attractive to fans.
2. How to promote WeChat public accounts. We don’t have a large amount of promotion expenses, but as the saying goes, good wine is also afraid of deep alleys. If you want to stand out among the many WeChat public accounts, you must do it every day. What should I do to gain stable fans? Here we introduce to you some small methods to promote WeChat public accounts.
1. Let old customers join in first.
One of the biggest benefits of Xinwen Public Platform is managing customers, or fans. Many companies say that operating an old customer is much more important than acquiring new customers. In the past, the cost of maintaining old customers was very high, and it was also very complicated and troublesome. With WeChat, it is different, because the functions and content are based on them. Their preferences are set, and at the same time, daily mass messaging forcefully pushes them, so WeChat is currently the best tool for managing old customers.
2. People nearby
This is also the simplest method, which is: personalized signature. Bind the WeChat public account to a WeChat ID, and then set up the induced personalized signature. Then check the people nearby, you can be seen by others, and if your signature attracts others, you may gain attention. The editor is not just talking about theory. Someone has tried it. It took less than an hour at first and attracted about 120 people. What you do is set up a personalized signature, and then occasionally check the people nearby.
How to amplify this method? Because the number of people near us is limited after all, so relying on this method to attract attention is only effective in the early stage. So how to zoom in? It's very simple, just go to a different location to log in to the WeChat account and check the people nearby, and then your address information will be retained for about an hour. If you have a good chance, you can get the attention of more than 30 people in this hour. So how do we quickly change places to log in? Then we need to have multiple accounts, and then quickly log in to different places. The best way is to take the bus. Once you take the bus, you can log in to an account at the next stop. If there are 50 trumpets, and each trumpet can get 40 fans every day, then it can get 2,000 fans every day. But this will definitely be tiring and requires strong execution to be able to do it.
3. Shake it
If you feel tired from the above method? what to do! Shake it!
Just sit at home and bind your WeChat public account to a WeChat ID, and then "shake". Our goal is to let them see our signature or add us, then you can Shake it constantly, someone has tried it before, and the effect is surprisingly good. The advantage of this method is that it can overcome geographical restrictions. Shake is to match based on the nearest user who shakes the phone at the same time. If there is no one nearby, it will match you with other users who are relatively nearby.
4. Event promotion
Event-based promotion can be divided into online and offline. Online also includes Internet and WeChat activities, and there are many ways.
Online activities: Launch an event on Weibo and follow it to get a chance to receive gifts; or launch an event on WeChat and introduce friends around you to get discounted gifts, etc.
Offline method: For example, if a restaurant needs to promote its own WeChat ID, it can just launch an event so that every guest who comes can follow WeChat to enjoy discounts or receive certain food; for example, use Shake at the event , coupons, WeChat wall and other interactive functions directly attract fans; for example, display as many corporate QR codes as possible during the exhibition, and users can get sign-in gifts or participate in draws by scanning the codes.
5. Recommendations from old customers
Design "old customers with new customers" promotions, or activities to give back to old customers. In short, just let old customers share the news and bring more fans. . The key point of old-to-new activities is to design a good process so that old customers find it interesting or useful. The effect is good!
6. Use the resources of others
The effect of mutual promotion on WeChat is far better than that on Weibo. After reaching 1,000 fans, you can start to find people to recommend each other. Every time the effect is good, you will gain hundreds of fans. Therefore, WeChat cooperation is also very important.
If you have completed the above aspects, then I am happy to tell you that your WeChat public account has surpassed 90% of the WeChat public accounts on the Internet, but it is easy to conquer a country, but difficult to defend it. . After you break out of the siege, how can you maintain the advantage of your account? This is what I will talk about below.
3. Correct understanding of WeChat public accounts and good business philosophy
1. The purpose of WeChat operations is to maintain customer relationships and use 99% of the time to cultivate customer trust. Don't always think about promotions. Spend 29 days in a month cultivating customers. One day of promotion may be more effective. Forget sales for now.
2. Don’t be busy pushing a lot of content to potential customers every day. Create topics that can communicate with readers. You must know that all value comes from communication. No matter how good the content is, it is better to communicate with readers carefully and carefully. Communicate once.
3. If you want to create more communication opportunities with readers, you must ask readers more questions. Ask readers when they prefer to receive content, and hope readers can provide more comments.
4. Don’t be dazzled by those cases of 1 million fans in 3 months. No matter how many fans you have, it is still useless if it cannot be converted into value. The fans we need are those target fans, and the quality of fans is more important than the quantity of fans.
5. Follow your competitors’ WeChat accounts. If you follow 50 competitors’ WeChat accounts, there will be 50 accounts teaching you how to do WeChat marketing. All you have to do is optimize all their methods. Remember: competitors are the best teachers.
6. Newbies start learning to play WeChat. Start by paying attention to high-quality WeChat. Remember the methods of those excellent players. It is best to take notes every day and compare what you can do better. , which is more conducive to your future operations.
8. We respect our customers, but we must never please them. Those who unfollow you will unfollow them sooner or later. As long as you keep providing value, those who stay will always stay.
9. Pay attention to interaction. Because it is not like Weibo, which can attract a large number of people to forward and comment. Customers' trust can only be gained through communication with customers.
10. For WeChat marketing, it is best to use it in conjunction with other Tencent products, such as QQ and QQ Space, to achieve better marketing results, because future mobile Internet marketing will be based on personal relationships. Chain marketing.
11. Develop an accurate keyword reply function, which can guide readers on how to better understand you and your company and gain their trust.
12. Certification for WeChat is very important to enhance the trust of the enterprise, so we should try every means to pass WeChat certification as early as possible.
13. Never sit at home alone to learn WeChat marketing. Go to some WeChat marketing QQ groups frequently to see what everyone is talking about. You can learn a lot in these groups. .
14. If water does not flow, it will become stagnant water. If a public account is not active, it will be a dead account and has no value.