"Craftsman", a word full of traditional colors, all kinds of craftsmen have created countless miracles with superb skills. Many people think that craftsmen are mechanical repetitive workers. In fact, craftsmen have far-reaching significance. They represent the temperament of dedication, firmness, sureness and Excellence. "Craftsman spirit" refers to the craftsman's spiritual concept of meticulously crafting and improving his products.
Craftsman spirit is an awe-inspiring and persistent value. Craftsman spirit is the belief and determination to do things well in the bones, and it is an insistence on the initial heart. Craftsman spirit is to inject heart into works. When the subject and object devote themselves wholeheartedly and forget the work, the instinctive power can be mobilized, thus generating unlimited creativity.
Craftsman spirit is a steady, independent and practical working attitude. Craftsmanship includes preciseness, patience, concentration, dedication and innovation. Don't be greedy for more, don't aim too high, don't be dazzled, don't hesitate to work hard, and don't be afraid of trouble. Even with painstaking efforts, there is no gain, no regret, no easy giving up, hard training with the spirit of step by step, products and technology continue to climb and become refined.
Craftsman spirit is an idea of never being satisfied and pursuing Excellence. The craftsman spirit requires that he will never be satisfied with the pursuit of product quality, always strive for perfection, treat every product as a handicraft, patiently polish it, and tirelessly improve it.
We all know that Germany is the country with the most craftsmanship. Many of their enterprises are century-old stores, producing certain products for a long time. Their workers have done the same job for generations, and their skills have been passed down from generation to generation. They like to constantly carve their own products, constantly improve their own technology, and enjoy the process of sublimation of products in their hands. Therefore, Germany's machinery, chemicals, electrical appliances, optics, kitchenware and sporting goods are the best products in the world and can be used at any time 100. "Made in Germany" has become synonymous with quality and reputation.
The craftsmanship can also be seen from Swiss watchmakers. Swiss watchmakers carefully polish and carve every part, every process and every watch. Their attitude of making products with heart is the thinking and concept of craftsman spirit. In the eyes of craftsmen, there is nothing but Excellence in quality, meticulous manufacturing and diligence in pursuing perfection. It is with this single-minded craftsman spirit that Swiss watches are well-known and best-selling all over the world.
In Japan, the "God of Sushi" in Tokyo is also a typical representative of the craftsman spirit. In order to ensure the temperature, the hot towels before eating are all twisted by disciples; In order to ensure the taste of rice, the pressure of cooking pot cover needs both hands to open; Frying eggs, a seemingly simple job, should come from an apprentice with ten years of experience; Shrimp used to be cooked in the morning and put in the refrigerator until it was taken out. Now, shrimp is cooked until the guests visit. The massage time of octopus is increased from half an hour to 40 to 50 minutes, just to soften the meat and bring out the fragrance. Here, diners are not eating sushi, but Jiro Ono's craftsman spirit-constantly repeating in order to reach new heights.
20 15 Ren sent an email to all Huawei employees that once swept the circle of friends-"Learn the spirit of Japanese craftsmen and concentrate on doing one thing all your life". In this email, Ren clearly expressed his attitude towards the spirit of artisans. In his view, the core of the so-called "artisan spirit" is not only to regard work as a tool to make money, but to establish a spirit of perseverance, Excellence and Excellence in what you do and products you produce.
The times call for craftsman spirit.
A set of data has been circulated on the Internet: by the end of 20 13, there were 3 146 companies in Japan, the largest in the world, 837 in Germany, 222 in the Netherlands and 0/96 in France. Why do longevity enterprises occasionally gather in these countries? What is the secret of their longevity? The answer is: they are all inheriting a spirit-craftsman spirit.
Look at two sets of statistics: first, the average life expectancy of SMEs in Europe and Japan is 12.5 years, while the competition in the United States is relatively fierce, and the average life expectancy of SMEs is 8.2 years. In China, the average life span of small and medium-sized enterprises is only 3.7 years, of which small and micro enterprises are less than 3 years. Secondly, in Forbes' "20 16 list of the most valuable brands in the world" (* *100 brand), there is not a single enterprise in China, while in another list-"2065438+05 Forbes Global Enterprise 2000", there are more than a dozen enterprises in China.
As can be seen from these two sets of data, there are many enterprises in China, but their life cycles are short, and few enterprises can become stronger and bigger. There are many powerful enterprises in China, but few can become world-famous brands. So why can't China enterprises live longer? Why can't China enterprises create a world reputation? One of the reasons is that China enterprises lack the spirit of artisans.
There is also a set of data. According to the statistics of Japan Tourism Agency, in 20 15 years, the total consumption of China tourists in Japan was14174 billion yen (82.2 billion RMB). Among the top five tourists from all over the world spending in Japan, the total spending of tourists from Chinese mainland is more than that of tourists from South Korea, the United States, China, Hongkong and Taiwan Province Province1.51.800 million yen (8.8 billion RMB). In the downturn of China's physical consumption market, China people's crazy behavior of buying toilet seats, cold medicines, rice cookers, sanitary napkins, stockings, condoms, nail clippers, thermos cups, electric toothbrushes, pens and other products in Japan really stung the nerves of most China people. Due to the lack of craftsman spirit and the bad impression of low price and low quality, China enterprises are constantly losing their own consumer groups.
It is true that in the past 30 years, China has experienced high-speed development that attracts worldwide attention and accumulated sufficient production and supply. However, in the era of speed and efficiency, faced with a lot of opportunities, people become impetuous and eager for quick success. Most enterprises in China are developing rapidly and creating sufficient supply, but at the same time, they lose the importance and guarantee of supply quality.
Now the demand side of social consumption in China is becoming more and more mature. Although inequality between the rich and the poor still exists, the consumption level of most people has been greatly improved, especially the rapid rise of the middle class, which has begun to be able to buy better products and services. They pay more and more attention to the quality and details of life. In recent years, the quality of the products that Chinese people buy abroad crazily, whether it is high-end luxury goods or ordinary daily necessities, is obviously higher than that at home, and behind the quality is the ultimate pursuit of product technology and humanization. The result of this pursuit is a beautiful user experience that people can't refuse. As long as you use this product full of "artisan spirit", consumers will become its loyal fans.
An era of quality first is coming. It's time for China enterprises to slow down, bend down, think quietly and focus on improving the quality of supply. They need to constantly improve product quality through R&D, technological innovation and quality management, so as to better meet customer needs and build brand influence, all of which need the guidance of craftsman spirit. Craftsman spirit is the spiritual power that supports "Made in China" from "qualified manufacturing" to "high quality manufacturing" and "excellent manufacturing", and it is also the supporting factor for China to carry out supply-side reform.
The times call for craftsman spirit.
Let the craftsman spirit help the development of enterprises
Craftsman spirit not only represents a new production concept, but also is the transformation direction of China manufacturing industry. The ultimate goal is to get out of the quagmire of low-end manufacturing, eliminate backward and repetitive production capacity, strengthen technological innovation, achieve "increasing varieties, improving quality and creating brands", and enhance the overall level and image of China enterprises. However, the craftsman spirit is not enough to shout slogans. More importantly, enterprises should implement the craftsman spirit and "integrate knowledge and practice" so that the craftsman spirit can really help the development of enterprises.
It is necessary to integrate the spirit of artisans into the construction of corporate culture and vigorously promote it.
Corporate culture is the cornerstone of a long-lasting foundation, which can inherit the craftsman spirit for hundreds of years, and it is corporate culture that carries this spirit. In those enterprises with craftsman spirit, employees are bathed in the atmosphere of rigor and Excellence as soon as they come in, and they try their best to do everything. In fact, this is a corporate culture. Under the influence of this culture, it is natural to pursue perfection and reject mediocrity, and there is no need to ask for it deliberately.
Therefore, in order to practice the craftsman spirit, enterprises need to first integrate the craftsman spirit into the construction of corporate culture, and bring it into the core concept of corporate culture, and publicize and educate employees in various ways. Through corporate culture, employees can establish "craftsman consciousness", internalize the craftsman spirit into the spiritual quality of all employees, and let employees have a rigorous, meticulous, dedicated and responsible work attitude and a sense of professional identity, responsibility, honor and mission, so that professionalism, practicality and Excellence become the pursuit of corporate values and cultivate soil for the craftsman spirit.
In fact, the culture of many time-honored enterprises in China embodies a strong craftsman spirit. For example, Tong Ren Tang's couplet "Although the processing is complicated, we will not dare to save labor, although the taste is expensive, we will not dare to reduce materials", which is deeply rooted in the hearts of the people and admirable. Inside Huawei, there are often some interesting slogans, such as "Don't let Lei Feng suffer", "The bird that can't burn is a phoenix" and "The bench will sit for ten years" and so on. They are all told to employees in the "Travel Training" (full-time corporate culture training after Huawei joined the company) and appear in various study manuals, requiring employees to discuss, learn and think. These catchy slogans tell employees to stop being impetuous and work hard.
Of course, many enterprises can still see such placards in their workshops and offices: "Persist in pursuing perfection-our core values" and "Producing products without quality is tantamount to creating useless garbage". It is hoped that more and more enterprises will integrate this craftsman spirit into the subculture of corporate culture such as product culture, quality culture, production culture and R&D culture.
It is necessary to implant the craftsman spirit into all aspects of management and improve it in an all-round way.
Enterprises should be guided by the spirit of artisans, integrate into every link of production and operation, truly invest in people, money and materials, improve the software and hardware environment of enterprises in production, research and development, technology and other aspects, constantly absorb cutting-edge technologies, build products that can stand the test of time and build brands.
Leading R&D and innovation with craftsman spirit. Innovation is an important connotation of craftsman spirit. The innovation of original technology and the application of new technology will better meet the needs of customers, enhance the user experience and bring higher value to customers. Craftsman spirit not only embodies the idea and pursuit of seiko production, but also actively absorbs cutting-edge technology, makes better products through the application of new technologies, and promotes the continuous progress of enterprises.
Under the guidance of craftsman spirit, R&D and innovation need to consider whether they are willing to really bring value to customers, whether they are willing to stick to R&D after experiencing a lot of failures, whether they are willing to make hundreds of schemes and choose the best, whether they are focused on improving their performance, whether they dare to overthrow their own hard work and pursue new heights, and finally make products that surprise consumers.
In addition, the inheritance and innovation of technology should pay attention to exquisite craftsmanship and Excellence. We should not only inherit the original good technology, but also improve innovation. The ultimate goal is to improve quality, constantly pursue perfection and perfection, and bring better experience to users. This is the persistence of the craftsman spirit.
Huawei insists on spending more than 10% of its sales revenue on research and development every year, and has obtained more than 38,000 technical patents, and its products are sold to more than 170 countries and regions around the world. Huawei's core values of "customer-centered" well explain the connotation of craftsman spirit, and it is the best quality spokesperson of China.
Gree is the only air-conditioning enterprise in China that has mastered the "frequency conversion compression technology". More than 8,000 R&D personnel have been recruited from colleges and universities in Dong Mingzhu and gradually trained. The investment in R&D and the insistence on core technology fully reflect Gree's craftsman spirit.
Leading quality management with craftsman spirit. Quality management needs the guidance of quality culture and the guarantee of quality management system, as well as ideological construction and system construction. Quality culture should enable enterprises to form a consistent quality concept from top to bottom, and form the spirit of pursuing the ultimate quality among all employees. The quality system has rigid requirements, so it is necessary to strengthen and upgrade product quality standards and promote the implementation of quality concepts in all aspects. In terms of quality management, Huawei has many good experiences that are worth learning from domestic enterprises.
Huawei regards quality as the life of the enterprise, strives to improve the quality of products and services and win the trust of customers, which is also the reason for Huawei's success today. Huawei not only advocates measuring products with craftsman spirit, but also builds a solid quality system, which supports the implementation of "quality first". "Huawei's most precious thing is the' lifeless management system', which uses the certainty of rules and systems to deal with uncertainty." Ren once pointed out that Huawei's most important foundation is quality, and quality management should be extended from product and engineering-centered quality management to a large-scale quality management system covering all aspects of the company. The ultimate pursuit of quality management is "zero defect". In order to solve the quality defects of mobile phone cameras, Huawei will invest millions of RMB for testing. In order to solve the small defects of "Glory" products, the production line was stopped and rectified again.
Leading brand building with craftsman spirit. The development of enterprises needs the promotion of brands, and the quality of brands determines whether enterprises can stand on the market. Brand competition is the competition of product quality, and craftsman spirit is the intrinsic value of brand. Craftsman spirit refers to the brand's long-term and continuous commitment to customers in terms of quality, experience and service. Good brand building is based on the continuous breakthrough and innovation of technology and the careful research and improvement of product quality, which is the concentrated expression of brand craftsman spirit.
It is necessary to build a guarantee mechanism for craftsman spirit and encourage it scientifically.
First, the construction of organizational mechanism. Whether the craftsman spirit can be effectively implemented depends on whether the organizational mechanism is set according to the spiritual concept and requirements of the craftsman spirit. The establishment of organization and mechanism should focus on the functions of quality management, R&D and technological innovation, and it is required to give "artisans" more responsibilities and powers, so that all departments can perform their duties and ensure all employees to focus on quality improvement and Excellence from the mechanism.
Secondly, system construction. The essence of craftsman spirit is supported by system. To some extent, the craftsman system is more important than the craftsman spirit, which affects people more from the spiritual level. The craftsman system not only leads spiritually, but more importantly, guides us how to do it.
Third, the construction of reward and punishment mechanism. Enterprise development can't blindly encourage competition, just reward by performance, so that those who truly practice the spirit of artisans can get their due rewards. To strengthen the incentive mechanism of technical talents, we should attach great importance to the rising channel of front-line workers, so that they have a full sense of accomplishment, acquisition and goal motivation to keep moving forward.
Fourth, the construction of training mechanism. Nowadays, many enterprises are not short of technology, what they lack is a master with real craftsman spirit. It takes time to train a great country craftsman. If they don't train now, they will collapse. Therefore, enterprises should establish a scientific craftsman training mechanism, increase training investment, and select a number of "intelligent stars" and "technical model workers" to make craftsmen stand out and become enterprise stars, social stars and a kind of glory.
It is necessary to implement the craftsman spirit into the personal behavior of employees and achieve the unity of knowledge and action.
The craftsman spirit falls on the personal level, which is the spirit of seriousness, dedication and study. Without respect for occupation, persistence in work, responsible attitude towards brand culture, and innovative vitality in pursuit of perfection, it is impossible to make breakthroughs and make innovations in the field of innovation.
Through the guidance of culture and the guarantee of system, enterprises finally put the craftsman spirit into the actions of every employee. Every employee should deeply understand the requirements of the craftsman spirit, or be impetuous and uncompromising, calm and practical, and everyone will uphold this spirit.
If every employee can treat his work with craftsman spirit, be strict with himself, strive for perfection in products and services, spend more time studying, work hard, take the initiative to learn, update knowledge in time, be brave in innovation, regard his work as a work of art, pursue perfection and enjoy it, then every employee will become an expert in his work.
When I was working for CRRC, a high-speed rail manufacturer in China, I was deeply impressed by its "one hand, one number, real-name registration system registration system", which is the best embodiment of the craftsman spirit of strict manufacturing and "standard is king" of high-speed EMUs. The so-called "one-time cleaning" means that at the pre-shift meeting of production workers, an employee is randomly selected to stand 6 meters away and recite his own process documents and operating procedures loudly. "First-hand skills" is a test of employees' strict implementation of standards. In recent years, in the spot check test of 40,000 people, the one-time qualified rate of employees reached 99.99%. The "real name registration system" means that every employee should affix his name after completing each process and be responsible for it for life, so that every action is "pure gold" and finally a "pure gold" product is forged.
Let the craftsman spirit keep pace with the times and innovate constantly.
The craftsman spirit of different times has strong characteristics of the times. With the changes of the times and the development of technology, the craftsman spirit has been continuously integrated into new elements, but its essence remains unchanged. The preciseness, concentration and professionalism of early craftsmen are called craftsman spirit. In the era of industry and information technology, the rigor, concentration and professionalism we require are unchanged. On this basis, we pay more attention to innovation, accuracy and quality. The more advanced science and technology, the more important craftsman spirit is, and our pursuit of the essence of craftsman spirit has not changed.
In today's era, the practice of craftsman spirit in enterprises is not to engage in handcraft, but how to integrate craftsman spirit into large-scale production and production management practice of enterprises to promote the improvement of production and supply quality. The craftsman spirit of today's era needs more characteristics of the times, such as pursuing innovation, shortening the research and development cycle, pushing products to users earlier, and iterating quickly in the Internet field. The continuous iteration of products required by internet thinking means that we are constantly pursuing lean and perfect.
In the process of practicing the craftsman spirit, enterprises should keep pace with the times according to the requirements of the times in their industries, keep pace with the times on the basis of understanding the essential connotation of the craftsman spirit, and find ways and methods suitable for the industries and enterprises themselves to realize the craftsman spirit, so as to improve the supply quality of enterprises and realize the evergreen foundation of enterprises.
Some people say that the past 10 year was the era of merchants, and the future 10 year will be the era of craftsmen. In the future, the core problem of China enterprises is no longer to pursue business expansion, but how to become a "craftsman" who has been pursuing perfection in products and services. Every worker, every producer and every enterprise will abandon those opportunistic thinking and impetuous mentality, produce "artisan products", build China's resounding brand, really boost economic transformation and industrial upgrading, and put those seemingly empty spiritual slogans into practice, so as to not only make good products, but also make money.
This spirit can never be achieved overnight, nor can it be copied mechanically like the knowledge in books, but it needs systematic and patient training and is passed down from generation to generation in enterprises. Fortunately, in the rapid development of China for more than 30 years, there are still many enterprises like Huawei, Gree and Tencent. They are practicing the craftsman spirit with practical actions and have achieved excellent results. It is believed that with the advancement of supply-side reform, more and more enterprises will attach importance to and practice the craftsman spirit, and more and more "artisan talents" will conquer the world with more "artisan products", so that China enterprises can truly go global.
(Source: China Industrial Review)