The brand loyalty of users is also a very influential factor.
Why do you say that? Simply put, user loyalty reflects consumers' recognition of the brand. If consumers approve of you, they will probably choose the same brand in the future.
Through this, we can even predict the future shipment trend and market ranking of a mobile phone brand!
In recent years, with the great changes in the mobile phone market environment, the shortage of chips, the sudden change of supply chain and the interference of external factors, many consumers have actively or passively changed their mobile phone brands, so the brand loyalty in China has also undergone drastic changes.
Recently, QuestMobile, a well-known data research institution in China, announced "Where to go for typical smart terminal mobile phone brands", which is what we call user loyalty. Let's have a brief look.
Huawei
In 2020, Huawei brand loyalty will be 5 1.5%, ranking first in the industry.
However, in 202 1, this figure has dropped to 48.4%, and the glory is no longer there.
Why? There is a simple reason. There is nothing wrong with the Huawei brand itself. Instead, it was strongly interfered by unconventional market factors, which made Huawei unable to provide users with better products. The recent P50 is the best proof.
In fact, Huawei should fall even worse, but everyone's patriotic feelings are still there, and they are relatively tolerant of Huawei.
apple
In 2020, Apple's user loyalty was 44.7%. By 202 1, this figure has risen to 47.3%.
There are two main reasons for the promotion of apples.
In the first aspect, Huawei was used before, and then it was changed to Apple ... In short, some users of Huawei were accepted by Apple.
The second aspect is that Apple's new products are really competitive.
In the second half of 2020, Apple launched the iPhone 12 series. The hardware configuration is fully upgraded, while maintaining a certain price. And its design is quite brilliant, with retro frames, frosted glass and smooth lens glass.
At present, the sales volume of Phone 12 has exceeded the highest level of iPhone6, which is quite popular.
OPPO
In 2020, OPPO's user loyalty was 35.9%, and now it has evolved into 48.7%, with a rapid upward trend!
OPPO has always been a mobile phone that focuses on taking pictures and is deeply loved by female consumers.
However, OPPO has always adhered to the road of self-research of science and technology in the past two years, which can be described as the rapid progress of patent technology and the significant improvement of brand influence. By June 30th, 20021year, OPPO had applied for more than 65,000 patents and granted more than 30,000 patents worldwide, which was recognized by many high-end consumers.
In addition, the obvious improvement of OPPO user loyalty also comes from the users lost by vivo and Huawei. Huawei said it before, but vivo is too low-key.
lively
The growth rate of vivo is the smallest, 202 1, and the user loyalty is 34.3%, only increasing by 0.3%.
This has to make vivo's online channel retrogress, and the channel performance has been relatively weak. Moreover, vivo is relatively inferior to other friends in the release of new products.
On the whole, the major smartphone brands Huawei, Apple, OPPO and vivo are still acceptable in terms of user loyalty, and the proportion of users who continue to choose this brand far exceeds that of users who switch to other brands. It shows that they are powerful in themselves.
In the future, I hope they can bring us more good products and more convenient technological experience!