In addition to customized fans and leaflets, there are many other types of advertising methods, such as: TV, radio stations, newspapers, magazines, the Internet, outdoor billboards, light box advertisements, building advertisements, road signs Advertising, bus advertising, overpass and elevator advertising, etc. The methods of advertising are briefly summarized as follows: text + picture form, text form, picture + text + sound, such as those displayed in flyers, TV commercials, newspapers, magazines, and building advertisements. In fact, advertisements can be seen everywhere in my daily life and work, such as on bus seats, bus bodies, bus digital TVs, elevator advertisements, posters, advertising text messages, etc. Advertising needs to be targeted according to the needs of the enterprise, the consumption habits, interests and hobbies of the target audience. There are many types of advertising carriers, and the focus is to choose the most suitable and targeted way of publicity. What software do you use to make posters?
1. PS
Photoshop mainly processes digital images composed of pixels. Use its numerous editing and drawing tools to effectively edit pictures. PS has many functions, covering images, graphics, text, videos, publishing and other aspects.
In 2003, AdobePhotoshop8 was renamed AdobePhotoshopCS. In July 2013, Adobe launched a new version of Photoshop CC. Since then, Photoshop CS6 has been replaced by the new CC series as the last version of the Adobe CS series.
2. CorelDRAW
CorelDRAW Graphics Suite is the graphic design software of the Canadian Corel Company; this software is a vector graphics production tool software produced by the Corel Company. This graphics tool provides designers with vector animations. , page design, website production, bitmap editing and web animation and other functions.
This software suite provides professional designers and drawing enthusiasts with presentations, color pages, manuals, product packaging, logos, web pages and more; the intelligent drawing tools and new wizards provided by the software can fully Reduces the difficulty of user control, allowing users to more easily and accurately create the size and position of objects, reducing click steps and saving design time.
3. Excel
Office is often the standard for creating document files, and it has some features that other products do not have, but other products also have features that Office lacks.
Since Microsoft2007OfficeSystem, there has been a user interface that is very different from previous versions. This interface is called the Ribbon interface and is still used in MicrosoftOffice2010, MicrosoftOffice2013 and MicrosoftOffice2016.
4. Adobe Illustrator
As the world's most famous vector graphics software, Adobe Illustrator has occupied the majority of the world's vector editing software with its powerful functions and considerate user interface. . According to incomplete statistics, 37% of designers around the world are using Adobe Illustrator for artistic design.
Especially based on the use of Adobe's patented PostScript technology, Illustrator has completely occupied the field of professional printing and publishing. Whether you are a line draft designer or professional illustrator, an artist who produces multimedia images, or a producer of Internet pages or online content, after using Illustrator, you will find that its powerful functions and simple interface design style can only be compared to Freehand. .
5. Adobe Dreamweaver
DW is a WYSIWYG web code editor that integrates web page production and website management. With support for TML, CSS, JavaScript and more, designers and programmers can quickly create and build websites virtually anywhere.
Adobe Dreamweaver uses a WYSIWYG interface and also has HTML (an application under the Standard Universal Markup Language) editing function. With the help of a simplified intelligent coding engine, it is easy to create, code and manage websites. What kind of promotional materials are most effective for advertising?
Place advertisements on major websites, video players or media on the Internet. Use news broadcasts or TV ads for promotion. Promote it by pasting advertisements in streets and alleys or playing LCD videos. Through the taxi, the LCD display board above the taxi will play rolling advertisements.
Publish advertisements through WeChat ID and invite others to repost. After reposting, you can receive gifts or red envelopes. The publicity effect is very good.
The word advertisement is a foreign word according to research. It first comes from the Latin advertere, which means to notice, induce, and spread. In the Middle English era (about 1300-1475 AD), it evolved into Advertise, and its meaning evolved into "to make someone notice something" or "to inform someone about something to attract other people's attention." It was not until the end of the 17th century that Britain began to carry out large-scale commercial activities. At this time, the term advertising became widely popular and used. At this time, "advertising" no longer refers to just one advertisement, but to a series of advertising activities. The noun Advertisement, which is a concept of static objects, was given a modern meaning and transformed into "Advertising". The word advertisement in kanji originates from Japan.
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