Similarities and differences among Alibaba, Taobao, Dangdang, Joyo and Handan.

The former third-party trading platform has formed an industry, and the future is an important development direction of e-commerce. In fact, the third-party trading platform is an important platform to provide e-commerce trading services and other e-commerce services for e-commerce buyers and sellers, and it is a service provider. Who are the four third-party seller platforms suitable for? Taobao Mall's largest third-party seller platform From the current market share, Taobao has more than 90% of the domestic third-party trading platform market, leading the development of third-party trading platforms. Because Taobao adheres to the open platform strategy, many service providers can grow on the Taobao platform, which has greatly promoted the development of the whole industry. Therefore, some business models of Taobao have also become the main reference objects of several other third-party seller platforms. For Taobao's third-party seller platform, the fees charged to merchants are mainly deposits and service fees. According to Taobao, the service fee is the general term of "real-time deduction of technical service fee" and "annual fee of technical service fee". It is understood that the so-called "real-time deduction technical service fee" is obtained by multiplying Alipay's turnover in Taobao (excluding postage) by the technical service fee corresponding to the goods. However, due to the early start of Taobao Mall, businesses are facing cruel price wars and competition. A shopkeeper who once opened a shop in Taobao believes that most merchants who can open a shop in Taobao Mall have their own factories as the "backing". "The most important thing in shopping centers is volume. If the sales volume is small, fewer people will buy it, and no money will be made at all. " Even so, there are still many merchants who prefer Taobao Mall. Due to its preconceived advantages, Taobao Mall is currently the largest third-party seller platform with the most perfect credit system. Taobao Mall has retained a large number of high-quality merchants by virtue of its incomparable advantages in user resources. JD.COM Shopping Center imitates and grows. Zhao Jingqiao, deputy director of the Service Economy and Catering Industry Research Center of the Institute of Finance and Trade of China Academy of Social Sciences, said that JD.COM Mall has the ability to develop into a high-quality third-party seller platform, and the advantage of JD.COM Mall lies in the logistics system. It is not difficult to see from the investment conditions of the third-party seller platform of JD.COM Mall that the charges of JD.COM Mall are almost the same as those of Taobao, including the platform use fee of 6,000 yuan/year, product sales deduction point and quality guarantee 1000 yuan. However, there are still many unstable factors in the third-party seller platform of JD.COM Mall. When shopping online, a very important factor is cheap. The prices of goods in JD.COM Mall seldom consider the prices of peers. The purchase price of goods plus 5% gross profit means that most of them are the prices of JD.COM Mall, so the prices will be cheaper than those of some specialty stores 10%-20%, and cheaper than the retail guide price of manufacturers 10%-30%. Whether this price advantage can also be reflected in the third-party seller platform remains to be tested by the market. Different from Taobao Mall, JD.COM Mall has a complete warehousing and logistics system, which can be enjoyed by merchants using third-party platforms. This advantage has naturally become the main reason for attracting businesses to settle in. However, it is worth noting that in the product distribution of JD.COM Mall, consumers are dissatisfied with the attitude of their distributors because the logistics distributors neglect the product installation, which will also become a problem in the distribution process of third-party sellers' platforms. For JD.COM Mall, there is a strong competitive condition for the third-party seller platform. However, due to the cessation of cooperation with the largest third-party payment Alipay, some hidden dangers have been buried. A consumer once told reporters that when he was shopping in JD.COM Mall, he always felt as if he lacked a "third-party arbitration institution" because there was no Alipay. This will make consumers feel insecure when spending. Once there is a quality problem in shopping, it seems to be a very troublesome thing to refund. Dangdang mode is beneficial to the platform. Dangdang launched "opening a shop" and "supply cooperation" two ways to attract investment. "Shop-opening" merchants use Dangdang as their sales platform, but they manage themselves from customer service to delivery and after-sales. The "supply cooperation" model is more "worry-free": merchants store goods in Dangdang's warehousing system and sell them on Dangdang's behalf. The fees charged by these two methods are quite different. The commission of "shop opening" merchants is low, and the non-guaranteed discount rate is only 1%-5%, and even some categories are lower than Taobao Mall. In addition, merchants pay a fixed platform usage fee of 500- 1800 yuan every quarter. For more mature businesses, Dangdang's "guarantee fee" is more affordable. If the monthly guaranteed sales of a digital peripheral store reaches 6.5438+0.5 million yuan, it can be deducted 4,500 yuan, which is equivalent to a deduction rate of 3%, which is one percentage point lower than the non-guaranteed charges. In addition, the franchisee also needs to pay a quality deposit of 30- 1 10,000 yuan, which is used as the down payment of Dangdang's shopping guarantee plan, and will be returned in full after the contract is terminated. And "supply cooperation" only requires suppliers to pay one fee: deduction rate. The reporter called the investment promotion office of Dangdang as a supplier and learned that the deduction rate of various categories of goods is not the same, such as women's shoes is 25%. According to industry analysts, the rules of the game of Dangdang's third-party seller platform "guarantee the benefits of the platform to the greatest extent", platform usage fees, guaranteed sales and other measures have attracted many mature big brands and businesses to settle in, but they are somewhat harsh on consumers and small and medium-sized businesses. Zhuo Yue Amazon recently opened a third-party seller platform with zero investment as its selling point, and adopted a zero investment joining mode, that is, no joining fee and no platform use fee. This makes Amazon's entry barrier low, easy to use and easy to operate. However, according to the reporter's understanding, the commission of Zhuo Yue Amazon is 4% for mobile phone communication and household appliances, 6% for books, movies, food and other categories, and 7% for small household appliances, clothing and shoes and bags. Because Joyo Amazon adopts the charging method of "commission+logistics fee+storage fee", merchants use Joyo Amazon's logistics to pay the logistics fee for each order. Amazon.com shows that the logistics cost of each order includes four parts: the order fee ranging from 2.75-5.5 yuan, the service fee ranging from 1-2.5 yuan, the first weight of 1.5 yuan /kg and the continued weight of 1.75 yuan. In addition, merchants can also pay Amazon's warehousing service at a cost of per cubic meter 155 yuan/month. A merchant selling small household appliances on other third-party seller platforms believes that this charging standard may be more advantageous for merchants selling books, audio-visual products or bulky goods. Entrepreneurs with weak financial strength can find their own warehouses, cooperate with express delivery and save money.