According to statistics, since 20 18, the annual output of toothpaste in China has reached10 billion, which has been developing continuously with an increment of about 7.5% in the past three years, and now it has become the fastest growing market in the world.
A large number of commercially available toothpastes have brought about the general phenomenon of product homogenization. In addition to the monotonous marketing model, the core components are gradually similar. Some businesses, including some well-known domestic brands of daily chemicals, are constantly iterating over new products. In order to make the same ingredients look different, they began to write named articles such as "extracts" and "special active ingredients", but in essence, they changed the soup without changing the medicine, and most functional toothpaste ingredients could not get out of this strange circle.
Brand marketing can't be unconventional, and it can't build brand core values with ingredients.
So, what is the core ingredient that distinguishes ordinary toothpaste from functional toothpaste? In view of this problem, there will definitely be different voices in the industry, but it has to be said that Dales Toothpaste, which owns the national hard-core invention patent "bioactive glass", is showing to the market with a big hand of blessing biological black technology: functional toothpaste is not a simple advertising word, but dares to inject core functional ingredients and increase research and development in the scientific combination of formulas, thus achieving the magical effect of 1+ 1 > 2.
Dell's bioactive glass technology may better represent the market trend of high-end functional toothpaste in the future.
The bioactive glass (bag) material is mentioned, which can repair, replace and regenerate human tissues and form bonds between tissues and materials. The degradation products of bioactive glass can promote the production of growth factors, promote cell proliferation, enhance the gene expression of osteoblasts and the growth of bone tissue. It is the only artificial biomaterial that can be combined with bone tissue and connected with soft tissue. At present, bioactive glass is widely used in oral therapy, and Dells toothpaste containing bioactive glass powder can be used to treat tooth cold and heat allergy and periodontal disease.
In wound healing, the degradation of bioactive glass in vivo can stimulate the growth of growth factors, and then repair damaged cells and tissues, and also has anti-inflammatory and bactericidal effects.
Bioactive glass material releases silicic acid gel when it meets water or saliva, which has the effect of inhibiting plaque; The release of Ca2+ and phosphate ions can repair enamel, and the release of K+ can seal dentinal tubules and resist allergies.
According to the report of clinical trial of reducing gingivitis by Dell Silk Toothpaste in 3A Stomatological Hospital 12 weeks, Dell Silk Bioactive Glass can reduce the average gingivitis index by 233% compared with ordinary toothpaste in reducing gingival swelling and bleeding, preventing and relieving gingivitis.
It is precisely because of the strong patent backing that the efficacy of Dell bioactive glass toothpaste series is extremely powerful: for all dental problems, bioactive glass has a significant periodontal repair function, preventing and helping oral ulcers heal, and eliminating prominent oral problems such as breath and periodontal discomfort. Dell toothpaste makes solving oral problems no longer just an armchair strategist.
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