How to choose a cross-border e-commerce platform?
1. Do not have giant brands in the selected product category. When you first start to do cross-border e-commerce, you should pay attention to the industry in which you choose products. If this industry has a strong brand or several giants, then you should not choose this industry! Because these products are monopolized by giant brands, it is difficult for you to enter the market and compete with these giants at this time. 2. Choose the type with large flow and high demand. To sell a product, you must ensure that the market has this demand. If you don't know what the market really needs, you can look for it in the existing market. If no one is interested in a product and there is no search volume, try not to try it. 3. Choose products with large profit margins. In today's e-commerce environment with high traffic cost and high operating cost, if there is not enough product profit, it is impossible to persist in cross-border e-commerce for a long time. Generally speaking, the profits of clothing, shoes, hats, cosmetics, household goods and intelligent electronic products can be earned. Novices do not have to pursue the outbreak of cross-border e-commerce. As long as the product is profitable and acceptable to the market, you can choose. 4. Pay attention to product patents and copyrights. To be a cross-border e-commerce, we must pay attention to patent and copyright issues. Some products have been patented by brands and can't be sold on shelves casually. If you ignore the rules, you may be complained and the store will be closed. Cross-border e-commerce product selection skills 1. Analysis of overseas market demand Each cross-border export platform has its own market positioning. Amazon's mainstream market is in the United States, and AliExpress is in emerging markets such as Russia and Brazil, so you should do a good job in overseas market research of your cross-border stores. 2. Browse foreign websites and choose hot-selling products. We can often visit the websites of some industries, for example, enter keywords in Google to search for websites in some target overseas markets, and click to enter the hot list of these overseas websites, especially those products with the latest styles.