GAC ean: The annual target was achieved 16%.
In 2022, the cumulative sales volume of Guangzhou Automobile Aian was 2,765,438+0,000 vehicles, an increase of 65,438+0.26% compared with 2026,5438+0, when the brand gradually matured, and it ranked first in the sales volume of cutting-edge automobile manufacturing enterprises. In 2023, the product line of GAC Aian was further expanded.
In March of this year, the sales volume of GAC Aian was 400 16 vehicles, which exceeded one-seventh of the total sales volume in 2022. It can be seen that the brand's control of tonality and audience market is relatively successful among new power brands. As of the end of the first quarter, the sales volume of GAC Aian was 80,308 vehicles.
This year, the sales target set by GAC Aian is 500,000 vehicles, which is quite stressful under such a start. Although the sales volume of GAC Aian is obvious to all, in order to achieve this goal smoothly, GAC Aian will have to compete with many brands in the future.
Ideal: Product strength will eventually be transformed into sales volume.
In March, * * * delivered 20,823 new cars, and once again delivered more than 20,000 vehicles in a single month, an increase of 88.7%. A total of 52,584 vehicles were delivered in the first quarter of 2023, an increase of 65.8% over the first quarter of 2022. By March 3, 2023, the cumulative delivery volume of the ideal brand will be 3099 18 vehicles.
Li Xiang, the ideal chairman and CEO, once admitted that new energy vehicles began to accelerate when the market share exceeded 30%, and the order of attack on traditional fuel planning was: the first step, second-line independent brands, joint venture brands and luxury brands; The second step is the first-line joint venture brand; The third step is the first-line luxury brand.
Judging from Ideal's recent performance, Ideal is indeed moving towards these goals. With the delivery of Ideal L7, Ideal has occupied nearly 20% of the domestic SUV market of 300,000-500,000. After experiencing the ideal of low replacement, you may know better than any new power brand that this sales achievement is hard to come by.
Weilai: Sales exceed Lexus, achieving
Weilai sold new cars 10378 in March, up 3.9% year-on-year, including 3,203 high-end new energy cars and 7 175 high-end new energy cars. In the first quarter, the sales volume of Weilai market was 3 104 1 vehicle, up by 20.5% year-on-year; Up to now, Weilai has delivered a total of 320,597 new cars.
Li Bin, founder of Weilai, once said: "Weilai's sales target is to exceed the sales of Lexus fuel vehicles." At present, the official sales data of Lexus in the first quarter is 28,065,438+07 vehicles. Weilai achieved the goal of surpassing Lexus sales, but the sales growth was somewhat weak.
Nezha: Further explore the high-end market.
In the first quarter, Nezha sold a total of 26 176 vehicles, including 4,793 vehicles sold by Nezha v, 3,088 vehicles sold by Nezha u and 2,206 vehicles sold by Nezha S. Although the sales volume in March decreased slightly compared with that in February, its monthly sales volume of over 10,000 was also a member of the brand of new forces.
In March, Nezha's first two-door four-seater pure electric sports car was officially named "Nezha GT", which will be the first market-oriented attempt of new power brands to "sports car". It is expected that the car will be launched in the first half of 2023, and it remains to be seen whether the car will further enhance the market recognition of Nezha brand in the future.
Tengshi: leading the new energy MPV market
In March, Tengshi D9 sold 65,438+00,398 vehicles, up 42% from the previous month. A total of 65,438+062 vehicles were sold from October to March in 2023. Up to now, Tengshi D9 has been ranked first in the "Sales List of New Energy Luxury MPV with a price of over 350,000 yuan" for three consecutive months, with an average transaction price of 4 1.5 million yuan.
With luxury, comfort and humanized intelligent configuration, Tengshi D9 quickly won the recognition and favor of consumers as soon as it was released. It is reported that among the users of Tengshi D9 model, users from high-end traditional automobile brands account for 50%. Up to now, D9 has achieved a cumulative sales volume of nearly 34,000 vehicles in less than half a year, reshaping the market segment.
Through the MPV model, it can be regarded as a sudden emergence of new power car enterprises. The new energy MPV field, which was once not optimistic, has been torn open by the momentum. Friends follow suit, Tengshi will inevitably establish industry standards with priority advantages.
Deep blue: the way to break the new energy of traditional car companies
Deep Blue relies on the technology and platform of Changan Automobile. Since its debut, the first product, Deep Blue SL03, has achieved the result of breaking 10,000 orders in 33 minutes, and delivered 1 10,000 orders in less than 5 months.
In March, the dark blue brand achieved a monthly growth rate of 273% for only one car. In the first quarter of this year, * * * sold a single automobile series SL03 * * in total 18808 vehicles. After the listing of Deep Blue SL03, it has become the new car brand with the shortest listing time in the industry, and the delivery will exceed 10,000 yuan. In the future market, Changan will certainly further shape the brand tonality of Deep Blue and make it a star brand of Changan Automobile.
Tucki: Deepen the market layout and attack the top three sales.
Tucki sold 7,002 cars in March, of which 3,030 were P7. After a round of price adjustment, Tucki sold 65,438+08,230 cars in the first quarter. Tucki predicted in the 2022 financial report that the delivery volume in the first quarter will be between 654.38+0.8 million and 654.38+0.9 million. At present, Tucki launched a new series of Tucki P7i in March, which made the market tension of Tucki brand slightly stronger, and also made Tucki a brand with sales growth rate of more than 200% in February and March.
After adjusting a series of layouts within the company, Tucki is really slowly recovering. From the supply of layout parts to the marketing of new products, Tucki is exploring a road suitable for Tucki brand. Maybe it won't be long before Tucki returns to his position.
Tucki also tried to let everyone see his layout. Tucki really made the news recently in optimizing the intelligent driving ability of the whole vehicle. At present, Tucki Full Scene Intelligent Assisted Driving System has opened its first-phase capability to users of G9 and P7i Max, and officially opened it to NGP in three modern metropolises of Shanghai, Shenzhen and Guangzhou.
Extreme krypton: both European and domestic markets are laid out.
The brand has been established for two years. A total of 6,663 vehicles were sold in March and delivered in the first quarter15,234 vehicles. At present, the cumulative delivery of krypton gas has exceeded 93,000 units, the average order amount of the first krypton gas 00 1 has exceeded 336,000 yuan, and the average order amount of the luxury flagship krypton gas 009 has reached 527,000 yuan.
From the trend of sales growth, it is not difficult to see that MPV models are indeed stronger than other models in sales growth and bicycle profit. In the future, the new energy market is unstable, and it is really possible that MPV models have the final say.
As one of the first new car companies to deploy in the European market, Krypton has not expanded its market in a big way. Its development philosophy is to adhere to the road of product differentiation with the purest user thinking. This year, Krypton will officially enter the European market and compete with traditional European car companies.
Smart: accumulated sales of 2 1909 vehicles in the first half of the year.
Smart is the only brand on the list that has been transformed from a traditional fuel vehicle. In March, smart Genie # 1 * * sold 59 1 1 vehicle, and in the first quarter, * * * sold 12697 vehicle. Since the delivery began at the end of September last year, with the help of Bike Wizard # 1, smart has sold 2 1, 909 vehicles.
Smart brand adheres to the development strategy of "dual-core in China and Europe, global layout", while accelerating the global market operation, actively expanding the sales service network and accelerating the channel construction in China. In the first quarter of this year, two brand-new flagship centers of smart brand successively landed in Hangzhou and Guangzhou. It is estimated that by the end of this year, there will be more than 200 intelligent channels nationwide, covering more than 60 first-tier, new first-tier and second-tier cities nationwide.
Adhering to the concept of "user-centered", smart will continue to listen to users' voices and optimize all business links, and has officially launched the "smart care Close Friend Escort Action". During the year, the smart brand global training center and service brand will be unveiled to further improve service quality and efficiency.
Cyrus: Product upgrade or sales decline?
At present, the specific sales data of AITO in Fairyland has not been announced. The models sold in AITO are pure electric series of M5, M7 and M5. The seller sold 3,679 vehicles in March and 1 1674 vehicles in the first quarter.
At the China committee of 100 Forum on Electric Vehicles (2023) held on April 1, Yu Chengdong, managing director of Huawei, BG CEO and BU CEO of smart car solutions, said that it was difficult to sell this year because the products were upgrading, and it was necessary to upgrade the high-level intelligent driving. It is hard to agree that Celeste's AITO community can climb the sales peak by launching new products with the support of Huawei. After all, Huawei is not completely sure.
Recently, there have been some public opinion storms between Cyrus and Huawei. In response to the question of "Huawei asks the world", Yu Chengdong stressed that its original intention is only to be an eco-brand, because apart from Cyrus, Chery, BAIC and JAC will also adopt Huawei's complete set of solutions, all using different brands, and will invest high costs in marketing, service and retail. Although the company issued a document to cancel "Huawei", the essence has not changed.
Zero run: sales continued to decline, and high-end products were launched.
In March, 6 172 new cars were sold by retail, and in the first quarter of this year, new cars 10509 were sold by retail. As can be seen from the sales volume in March, the previous price reduction action was finally fed back to the monthly sales volume of zero run.
In 202 1 year, the cumulative sales volume of T03 reached 38,000 vehicles, accounting for nearly 90% of the total sales volume, showing its brand and dependence on T03 single product. In 2022, the total sales volume of Zero Run exceeded1110,000 vehicles, but its gross profit margin was only-15.4%. Faced with the situation of selling one car and losing another, the brand Zero Run has obviously been attacked by the market because it relies too much on the low-end market.
In the fourth quarter of 2022, retail sales began to decline like a cliff. By March of this year, although high-end new products were introduced and the market gradually picked up, it failed to control the decline in sales. In the future, how to get through the high-end market has become a problem that zero running must face.
Lan Tu: We continued to expand our product line in April.
In March, Lan Tu sold 3,027 vehicles, up 65,438+065,438+06% year-on-year. * * * 5682 vehicles were sold in the first quarter. In the first quarter, the sales volume in Lan Tu opened lower and went higher, and the growth rate was significantly higher than that in the new energy market of passenger cars. In the face of fierce market competition, Lan Tu has proved its strong development resilience and growth potential with very valuable market records.
Although the overall sales volume in Lan Tu is not high, we can't ignore the growth rate of its sales volume. The smoke in the new energy MPV market is gradually spreading. In 2023, the new energy MPV market will start with such a good situation, which is definitely unexpected by other new forces.
Before the second quarter, Lan Tu's sales products consisted of Lan Tu Freedom Series and Dreamer Series, one of which focused on the new energy SUV field and the other focused on the new energy MPV field. The listing of Lan Tu Zhuiguang in April will further fill the brand structure and compete with other new power brands in the field of new energy luxury cars. I believe that with the listing of Lan Tu Zhuiguang, it will drive the further growth of the whole product system marketing in Lan Tu.
At present, Lan Tu has opened 197 stores nationwide, including 49 Lan Tu Space 149, 2 flagship stores in Lan Tu and 46 distribution service centers in Lan Tu.
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