(1) Ploch sent himself a telegram.
After graduation, Luciano Plachy, an American billionaire, joined a grocery wholesale company as a traveling salesman.
Soon, Placci became a wholesale salesman. He always sells from door to door in the form of a 10 box. He invented a sales promotion method, which summed up as a trick: gathering businessmen from all over the world and convincing them that it would be cheaper if they bought together. As a result, Placci sold them a truckload of goods. He also persuaded these businessmen that it is time to buy so-and-so goods in large quantities and can't wait until next month, because the price will go up next month. In this way, he sold more goods.
In order to make his words credible, he sent a telegram to himself, pretending it was the boss. The content of the telegram is something like this: "warn customers that the price of beans will rise." Placci waved a telegram in his hand, not worried that customers would not buy more goods from him.
Placci's grades were excellent, and his boss finally gave him an ultimatum: get paid or find another job. I don't blame the boss for being unkind, because this young man in his twenties earns more commission by selling things than the chairman of this company.
(2) Ichiro Yasuda put forward his own opinions.
There is a man named Ichiro An Tian in Arakawa-ku, Tokyo. His son is a disabled child, paralyzed in bed and suffering from defecation every day. Therefore, Ichiro Yata began to study the disabled toilets. After painstaking research and repeated improvement, the invention finally succeeded.
Ichiro Yata thinks this toilet is very convenient and practical, and there will be no problem in market sales. So he applied for a patent and started production, and named his product "toilet". When Ichiro An Tian excitedly took his products to various stores and department stores for promotion, no one wanted to buy his goods or sell them on his behalf. The reason is that they don't like to put these ugly things on the storefront.
Ichiro Yasuda patiently explained to the shop that this toilet seat is not only suitable for the disabled, but also very suitable for those suffering from hemorrhoids. And it's small and light, which must be needed by many people. However, no matter how to explain it, no store is willing to sell it.
Ichiro Yata invested all his money in making this product. Seeing that his investment was like spilled water, he was so anxious that he didn't know what to do. Finally, after a period of hard thinking, Ichiro Yata finally came up with a clever plan. He asked many relatives and friends to call the department store every day and ask if there is a toilet called "toilet seat" for the physically disabled. After a while, department stores in Tokyo can't ignore this new product, and toilet seats will appear on the counters of department stores.
Because the toilet cover is very suitable for the disabled, it soon sold well and finally became a national commodity. Ichiro An Tian naturally made a fortune.
(3) China noodle restaurant in Nagoya, Japan.
There is a China noodle restaurant in Nagoya. They made a fuss about a bowl of noodle soup worth 300 yen for ordinary consumers. Noodle restaurant pricing: Monday, a bowl of "China noodles" special 185 yen; On Tuesday, all the pasta will be served at the price of 200 yen. On Wednesday, all kinds of rice are packed in big bowls; On Thursday, buy a dish filled with rice; Friday, big noodles; On Saturday, wine and beer are on sale. In addition, every month, noodles on the third day of 14, 15 and 16 are sold at a special price of 250 yen (most Japanese companies pay wages on the 20th of each month) to take care of employees who live on wages. These practices have been well received by the working class, and business is naturally booming.
Application skills of proprietary technology
1. To win by surprise, we should start with the word "strange", see what people have never seen and think what people have not thought, in order to achieve the ideal effect.
2. whimsy is not innate, and the basis of whimsy is to observe more, use more brains and pay more attention to various trends and changes in the market.
Fourth, thinking in reverse and getting rich in reverse.
Reverse thinking is an innovative way of thinking, which often becomes the torch for us to get rich through innovation. Many people succeed in making money with their brains because they like to think backwards about everything. This shows how important reverse thinking is.