The evolution of Haier's trademark is the witness of Haier's going from China to the world. Haier's story is a history of the creation of corporate trademarks in China.
From 65438 to 0985, when Haier started its business, the advanced technology and equipment of Liebherr in Germany were introduced to produce the first generation of "four-star" refrigerators in Asia. At that time, the contract signed by the two parties stipulated that Haier could add the address of the German trademark to Qingdao in order to reflect the cooperation between the two parties.
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Over the years, while developing and expanding, Haier has always kept in mind the feedback to the society, and has always regarded paying attention to social progress and helping the disadvantaged groups as its responsibility and obligation, and set an example for domestic enterprises with a high sense of corporate responsibility. Haier has actively invested in poverty alleviation, disaster relief, disability assistance, education and sports.
Haier aided the construction of the first Hope Primary School from 65438 to 0995, which opened the prelude for Haier to assist the construction of Hope Primary School in poor areas of China. According to statistics, Haier donated 50.83 million yuan for the Hope Project, and the total number of schools to be aided will reach 165 (Hope Primary School 164, Hope Middle School 1).
Baidu encyclopedia-Haier
People's Network-Brief Introduction of Haier Group's Social Responsibility