On the morning of May 25th 10: 40, the official WeChat account of Great Wall Motor and Weibo released "BYD Qinjia DM-i, Song? In addition, DM-i uses an atmospheric fuel tank, which is suspected to be the problem that the evaporative pollutant emission of the whole vehicle is not up to standard. This is the first time that an auto company in China has reported another friend suspected of breaking the law with an official account, exposing all the dark battles and mutual communication in the shadow to the sun.
"Suspected of violating environmental protection laws, regulations and rules", "Should or can be given administrative punishment according to law" and "Pay close attention to the progress of case filing and handling" ... Great Wall Motor is a scalpel with ruthless words and accurate sentences.
1 hour later, Great Wall Motor Weibo comment area was announced to be breached. Public opinion pointed out that Great Wall Motor's reporting behavior was "stirring" and "despicable", and even moved out of the nationalist stick and waved it in the comment area.
12: 25, BYD's official account countered, claiming that Great Wall Motor's report was "unfair competition and reserved the right to legal proceedings", and that the test vehicle provided by Great Wall Motor "failed to meet the national standard, and the test report was invalid and could not be used as a basis", and declared that "BYD is not as simple as some peers think!"
Immediately, employees of BYD's business lines quickly followed up and posted articles on social media. "Blowing out other people's lights won't make you brighter! Blocking other people's way won't let you go further! " According to incomplete statistics, General Manager of BYD Brand and Public Relations Department, Du, Deputy General Manager of BYD Brand and Public Relations Department, Zhao Changjiang, General Manager and Chief Founder of Tengshi Automobile, and ordinary employees of numerous publicity and sales outlets.
Fengjian in the public opinion field also turned from simply accusing Great Wall Motor of improper behavior to BYD's positive product level. Its positioning is roughly that BYD can buy with confidence, and Great Wall Motor has tested for consumers, and the pollutant discharge is not up to standard. ".
In the afternoon, the big V's of social media began to comment from a professional perspective. A Zhihu blogger who has been engaged in the automobile industry for more than ten years said, "The situation is true. I have dismantled both cars, which is very shocking "; A former auto analyst of an investment bank said that "loss-making enterprises have no right or ability to talk about business operations"; Some financial bloggers who bought BYD shares said, "This kind of news has been ignored for some time and has no influence on BYD."
At 3 pm, the launch conference of BYD Song Pro DM-i Champion Edition was held as scheduled. The pre-recorded content of the conference is based on the green mountains and green waters on the screen. From time to time, parents take their children to smell flowers and plants outdoors. That night, a well-known car platform also held a live event to dismantle the body structure of BYD's involved vehicles. Its quick action and exquisite angle of topic selection are amazing.
At this point, the most magical day in the history of China automobile industry came to an end. However, the story that happened on this day is far from being written in the above few words. Behind this is the deliberate efforts of Great Wall and BYD outside the market competition, the confusion caused by the cyber keyboard man rushing to the other party's home, the eagerness of some media giants, and the fear of other similar new energy vehicle companies. ...
Great Wall Motor's report stripped the fig leaf of the rapid development of new energy vehicles in China.
The aftermath of the incident is far from over.
There are two main directions for the fermentation around this event on the Internet. First, is BYD really not environmentally friendly? Second, whether the Great Wall should report BYD.
The first direction is about the technical problems of plug-in and hybrid models.
Because of its special power structure, plug-in hybrid electric vehicle does not need to start the engine all the time like ordinary fuel vehicles. This results in that the fuel vapor volatilized from the fuel cannot be consumed by the engine in time. It should be pointed out that gasoline is a highly volatile liquid fuel, which can volatilize half in 20 minutes at 28 degrees Celsius, and the gas compounds it produces will cause serious pollution to the surrounding environment.
In the era of traditional fuel vehicles, this problem can be solved by installing a carbon canister between the fuel tank and the engine. The carbon canister absorbs the gas volatilized from gasoline into particles, which are sent to the combustion chamber together with gasoline at the next engine start. However, in plug-in hybrid electric vehicles, ordinary fuel tanks and carbon tanks can't solve a large number of volatile gases produced by the long-term failure of starters, and coupled with the restrictions of relevant laws and regulations in China on pollution discharge, this is the premise of using high-pressure fuel tanks.
The high-pressure fuel tank can store a large amount of volatile gas in the fuel tank through technical improvement, but its price is much more expensive than that of the atmospheric fuel tank, which is about 10%-30% higher, equivalent to RMB 100 -300 yuan. At the same time, China's relevant laws do not explicitly stipulate that plug-in and hybrid electric vehicles must use high-pressure fuel tanks, but no matter what technical route, they must meet the requirements of pollutant emission standards.
It should be pointed out that BYD has related patented technology, and its invention name is "Oil and Gas Management System and Vehicles Equipped with the System". The general principle is that volatile oil and gas can be condensed and liquefied, so that it can finally flow back to the oil tank. According to the contents reported by Great Wall Motor and the dismantling results of a well-known automobile platform, it can be confirmed that the relevant models reported by BYD are indeed equipped with atmospheric fuel tanks, but it is not known whether they are equipped with relevant patented technologies to meet the national regulations.
In other words, BYD can control the engine through software to clean up excess volatile gases in time. In fact, BYD is doing this. The engine maintenance instructions of BYD Han DM-i Champion Edition show that "if the user drives in EV mode for a long time, this function will be triggered to start the engine. At this time, the EV mode will enter the HEV mode until the carbon charging load meets the requirements and exit the function. "
However, it is doubtful whether this technology can meet the regulatory testing standards in China. Some professionals pointed out that "the fuel vapor test has a hot dip of 1 hour and a sealed cabin test for two days and nights, so the engine can't be started, which means that the oil vapor generated during this period can only be sealed in the high-pressure oil tank, otherwise it will leak into the test cabin, resulting in the evaporation emission not reaching the standard."
The second direction is related to the healthy competition in the market, and even includes sensitive topics such as morality by innuendo.
Great Wall Motor reported BYD, even being pushed to the forefront with itself, which was indeed the worst policy. Great Wall Motor can't fail to understand this truth. Even, the share prices of Great Wall and BYD caused by this negative news both fell, and the decline of Great Wall was even worse than that of BYD. After the online reversal, the public opinion was put on the fire shelf together with Great Wall Motor, and was accused of "biting one's own people" and "poor sales" and so on.
But Great Wall Motor's report is not without its merits. It at least popularized science to people again. Volatile oil and gas will not only do harm to the environment to a certain extent, but also lead to the risk of fuel tank fire. At the same time, if the human body inhales a large amount of oil and gas, it will also cause harmful gas poisoning due to benzene ions in it, which will lead to neurological disorders in patients in severe cases. This is not a boring thing that ordinary consumers can "indulge in depravity".
Great Wall Motor's report also laid an endless curse for BYD. The day after the incident, a source exposed a list of BYD car openings on the Internet, which impressively listed BYD models reported by Great Wall Motor. The version sold in China is equipped with a low-pressure fuel tank, while the export version is a high-pressure fuel tank. Although it was later rumored that the reason for the different configurations was based on BYD's product rhythm, the Internet was always more willing to believe what it saw than what the facts were.
For BYD, a company that has been deeply linked to the national plot in the field of public opinion all the year round, such a "stain" is almost fatal. If allowed to ferment, it will cause irreparable consequences. BYD should prepare for the biggest public relations crisis in 2023.
There is no denying that the new energy vehicle market in China today is a worldwide competition.
Li Xiang, the founder of Li, said that 2023 -2025 is the "knockout" of smart electric vehicles for three years, and the most enjoyable three years of this industry officially began; Lei Jun, founder of Xiaomi Technology, said that there are only about five new energy vehicles that will really survive in the future; Yu Chengdong, CEO of BU, Huawei's smart car solution, said that if the opportunity cannot be seized, no matter how powerful the company is, it may disappear. ...
When there is a big struggle, you must do whatever it takes. No one will care how you stand up, only whether you are the last person standing at the top.
Finally, I want to end this article with a passage from Sun Haohui's Empire of Daqin.
"Almighty, mediocre, can not retreat, complacent, defeated by cowardice and contentment, defeated by ignorance, the world's great struggle, only know its strength, today's world, only learning is the right path, we should be suitable for it, Mr., although defeated, more bitter, and even humiliated, such as abandoning it, because it is unbearable, entertaining others, although we can enjoy it. If you are on an equal footing with others, it is even more lacking in facts. Therefore, self-satisfied people are defeated by inner weakness. "