Despite unremitting efforts in recent years, Anji's five key points, such as biomedicine and machinery, encourage emerging industries to show a good development trend. In the first half of the year, investment accounted for 43%, and the pulling effect of imported excellent and high-tech projects was further revealed, which promoted the high growth of fiscal revenue, reaching 4 1.9%.
However, the chair industry and bamboo products processing still occupy half of Anji's industrial economy. In recent two years, especially since this year, a large number of traditional labor-intensive enterprises have felt the pressure of production and operation. However, in an interview with Anji recently, the reporter found that in the face of difficulties and challenges, many traditional enterprises in Anji have stepped out of the predicament and maintained a steady and rapid development trend. Among many enterprises, there are two enterprises that produce bamboo flooring, and the road of transformation is quite typical.
"Great Zhuhai Scenic Area": Abandoning Banks and Seeking New Ways
Dazhuhai Scenic Resort Scenic Resort Floor Co., Ltd. is located in Baishuiwan Industrial Park, Anji County, with an output value of 20 million yuan last year. Like other enterprises in the industry, this year, "Great Zhuhai Scenic Area" is also facing a series of difficulties caused by a series of comprehensive factors, such as rising prices of raw materials and accessories, increasing labor costs, tightening monetary policy, and exchange rate adjustment. However, it is gratifying that the workshop of "Great Zhuhai Scenic Area" is still a busy production scene, and the orders received by enterprises can only be discharged at full capacity.
In the words of Pan Kean, the head of the enterprise, "a small life is ok." Regarding this year's output value, he said modestly that the momentum of steady growth can be maintained now. The reason lies in the decisive transformation of enterprises at the end of last year-resolutely giving up the production of bamboo flooring for more than 10 years and developing and producing bamboo boards. Bamboo board, like wood board, can be widely used in furniture manufacturing and decoration, but the only difference is that it is a new type of board made of bamboo by gluing and pressing.
"In the last two years, many bamboo flooring enterprises have emerged in many bamboo producing areas across the country, but they are basically fighting for prices. In addition, the prices of raw materials and auxiliary materials are rising, and labor costs are increasing. As a small business, you will die if you continue to follow the old path. " Pan Kean said, "If enterprises want to survive and develop continuously, they must face up to difficulties and dare to break through."
As a result, since last year, the "Great Zhuhai Scenic Area" has undergone a difficult and firm product structure adjustment. Relying on years of experience and technology, Pan Kean led technicians and invested more than 6.5438+0 million yuan from meager profits to develop new products, update and reorganize equipment and facilities, and finally basically completed the adjustment at the end of last year.
This year Pan Kean took the new products developed by the company to various exhibitions and got foreign orders. The enterprise also obtained two national invention patents and three utility model patents. ? "We are taking the road of differentiation. The price per square meter of the produced plate is three or four yuan higher than that of ordinary plate, which is still in short supply, and we can easily resolve the current unfavorable factors. " Pan Kean said.
"Spring Water": Building a Leading Brand
Zhejiang Chunshui Flooring Co., Ltd., which also produces bamboo flooring, has adopted a completely different development strategy. Not only adhere to the bamboo flooring industry, but also expand the brand with great fanfare from last year. At present, more than 50 specialty stores have been opened in East China, South China, Northwest China and Northeast China. Last year, the enterprise achieved an output value of 1. 1 100 million yuan, which is expected to double this year.
It is also influenced by many unfavorable factors, but the "spring water" has broken a new path, blowing up a "spring water whirlwind" in the flooring industry, which makes a little-known bamboo flooring brand rise rapidly in the building materials industry in just two years, which is surprising.
In fact, before 2007, "Spring Water" was mainly exported, and its products were deeply loved by customers in Europe, America and Japan, and foreign trade exports maintained a good momentum. But since 2007, "Spring Water" has shifted its focus to China while doing a good job in foreign trade. Chairman Yu Chunshui explained: "Enterprise development should have a sense of urgency."
Perhaps by virtue of the unique acumen of businessmen, Yu Chunshui's move greatly improved the enterprise's ability to resist risks, and the development space suddenly opened.
In order to minimize the impact of unfavorable factors and reduce the burden of enterprise development, "Spring Water" gradually divests manufacturing links with low profit and low technology content, and only retains patent-conscious companies with the highest technology content and maximum profit, which have no production equipment and rely on core technologies, so that enterprises can focus on high-end businesses such as marketing, design, research and development, and carry out brand expansion.
Yu Chunshui said, "I want white-collar workers to surpass blue-collar workers." Now, the production part of the corporate headquarters is gradually weakening, but production bases have been established in bamboo producing areas such as Hubei, Anhui, Fujian, etc., and professional institutions have been hired to take charge of brand marketing and operation planning, and efforts have been made to attract investment nationwide. It is planned to open more than 80 specialty stores by the end of this year.
When the reputation of "spring water" floor rose sharply, its sales price also rose by about 15% compared with ordinary floor. At the same time, the R&D team of "Spring Water" develops new products and new processes day and night to meet the different needs of the domestic market, constantly enhance the core competitiveness, and lead the bamboo flooring industry with the momentum of "one river flowing eastward".