Can a brand new business model be patented?

Yes, but the specific situation is analyzed. Generally, a simple business model cannot be patented. According to Article 25 of the Patent Law, "rules and methods of intellectual activities" cannot be granted a patent right. Generally speaking, if the business model is combined with "technology", and this technology does not belong to public technology, then this application will greatly improve the possibility of being granted a patent right. Such as "electronic transaction server". At present, the so-called business model patent actually refers to the business activities carried out by using IT technology, because it involves some information processing processes and is highly technical. We can consider extracting the technical content of a certain transaction process to protect the Internet business model in essence.