Innovation and Entrepreneurship Plan for Preschool Education Major
In the fast-developing modern society, there are more and more occasions to use entrepreneurship plan, which can help entrepreneurs to know themselves more clearly. There are many points for attention in drawing up a business plan. Are you sure you can write it? The following is the innovation and entrepreneurship plan of preschool education major I collected for you, for reference only. Let's take a look.
Pre-school education professional innovation and entrepreneurship plan 1
I. Purpose
Through in-depth investigation and analysis, make a judgment on the total demand, market capacity and prospect of the overall market for children's education in China; Form the accurate positioning and marketing strategy of "Children's Creativity Training" in children's education market: promote product concept, develop and design product portfolio, formulate marketing strategy, judge the market segment where the product is located, clarify the target market, and analyze the users, uses, product characteristics, price, user needs and preferences of the target market; Identify the main competitors, understand their market positioning, product characteristics, product market pricing, marketing model, marketing network, marketing means, etc., and conduct in-depth research and analysis of competitors; Put forward market positioning and market entry strategy, and put forward feasible suggestions on investment and cooperation requirements.
II. General situation and prospect forecast of the industry
1. Analysis of the market potential of children's education
According to the statistics of the National Bureau of Statistics, the largest expenditure of families in China is education expenditure, and the proportion of children's education expenditure in China is close to one-third of the total family income, while urban family education accounts for 65.5% of family consumption, and 56.5% of parents put their children's education investment in the first place. At the end of 2xx, the Blue Book of Society in 2xx published by China Academy of Social Sciences pointed out that children's education expenses ranked first in the total consumption of residents, surpassing pension and housing. In a word, the children's education market is a huge market that will never decline.
Therefore, we can completely conclude that the market prospect of children's education industry is very broad, and it has become the most dynamic and meaningful sunrise industry in our time.
2. Characteristics of children's education market
(1) Huge customer base:
At present, there are about 18 million children aged -7 in China; There are more than 2 million new births every year, including more than 6 million urban residents. The huge base, steady growth and renewal have laid a solid customer base for the children's market.
(2) There is a strong demand from families for investment in education:
It is the wish of every parent to "aspire to success", and attaching importance to education is a fine tradition of the Chinese nation. China people can describe it as "willing to spend all their money" in cultivating their offspring, which seems to be the continuation of their own lives and the hope of the future. The vast majority of urban households in China are only-child families, and children's consumption has become the largest daily expenditure of families. The monthly consumption of children in families with a monthly income of 1,5 yuan is about 5 yuan, and the consumption of children in families with a monthly income of 5, yuan is about 1 yuan, among which the education consumption of children has accounted for 3% of the monthly consumption of children.
(3) The concept of early childhood education is deeply rooted in people's hearts:
More and more parents are aware of the importance of early childhood education. Scientific research has proved that the infant period of -6 years old is the starting line of human life and the key period for the development of human wisdom potential. Bloom, an American educational psychologist, put forward a famous theory in "Stability and Change of Human Characteristics" by tracking and analyzing thousands of children: if the level of human intelligence development is 1 at the age of 17, it will be 5% at the age of 4, 8% at the age of 8, and the remaining 2% will be obtained from the nine years of 8-17. At the age of -8, people go through several critical periods in their lives: language critical period, sports critical period, social critical period, sensory critical period, and mathematics critical period. Doing a good job in early education and cultivation of children in critical period is conducive to promoting and helping children's healthy growth.
(4) Early childhood education represents the development direction of the sunrise education industry:
The United Nations Educational, Cultural and Educational Organization claims that the education industry is the sunrise industry in the 21st century. Outstanding investors believe that the education industry is "the last primitive stock in the 21st century". World education experts believe that the development of children's early intelligence is the trend of education development in the 21st century. Education experts in China believe that "rejuvenating the country through science and education" should start with early childhood education and improve the quality of future talents as a whole.
Many countries regard children's science education as the first strategic task in the 21st century. Various early childhood development plans have appeared one after another, and its important feature is to strengthen the individualized guidance and ability training for children and realize the all-round development of comprehensive quality. In China, where the one-child policy is implemented, most parents have only one chance to raise their children, so young parents need more comprehensive, systematic and practical scientific guidance, especially personalized guidance suitable for their families and children's development characteristics, so that children can take the first step in life! So that their children don't lose at the starting line!
At present, the family pattern in China is basically three families, six adults and one child, and the target consumers of preschool education products are as many as 45 million people. The huge market attraction has given birth to the emergence of many early childhood education products, but because the market is in the low-end competition stage, there are many brands and the competition is chaotic. All these provide us with a rare opportunity to enter the market. We can step by step enter this sunrise industry with mature market base, stable consumer groups, broad development space, sustained product profits and extensive project extension by defining the target market, upgrading product concepts, developing high-quality courses and innovating business models.
III. Preliminary ideas on business model
1. Product positioning
The current children's education market can be divided into the following four categories: first, children's books, audio-visual products, children's education websites, etc. The second is characteristic training, including English, art, sports, intelligence, etc. The third is educational toys and DIY toys; Fourth, various parent-child classes and summer camps.
we take the development of training courses to cultivate children's innovative thinking and creativity as a breakthrough, supplemented by interesting scientific experiments, educational games, intellectual toys and related audio-visual products, websites, etc., and build the first brand to develop and cultivate children's creativity in China in the form of "Little Genius Lab", "Creativity Training Camp", "Wisdom Camp" and "Magic School".
2. Business model
First of all, on the premise of in-depth market research, on the basis of children's psychology, preschool education, thinking science, creativity, success and other related theories, we refined and integrated our own unique teaching theory, and combined with China's national conditions, formulated a detailed development plan; Secondly, concentrate on developing several classic courses, inventing several educational toys, compiling and producing related books, audio-visual products and building websites, and at the same time do a good job in protecting intellectual property rights such as trademarks, copyrights and patents, and build one or two business demonstration sites; Finally, refine and improve the business model, and expand the business by joining the chain.
IV. Main tasks at present
1. Market survey of early childhood education
(1) Get the overall situation of the early childhood education market by consulting the government's open statistical reports.
(2) Investigate the number, classification and distribution of children and kindergartens in Beijing.
(3) Select at least five kindergartens in Beijing urban area, and conduct an in-depth investigation, including: kindergarten size, number of people, class combination, curriculum content and arrangement, types and fees of characteristic classes, cooperative teaching mode, content, fees and benefit distribution.
(4) Select 1 children aged 3-7 to conduct an interview survey, including: the overall annual expenditure, the expenditure on education, the regular learning content in kindergarten, the content of special training courses in kindergarten, the fees and satisfaction, the content of extra-curricular special training, fees and satisfaction.
2. Market survey of competitive environment
(1) The general situation of current competitors;
(2) Business models, course features, charging standards, market coverage, advantages and disadvantages of courses and customer satisfaction of major competitors.
3. Preparation of relevant theoretical knowledge
(1). Theories related to children's education:
Bloom, an American educational psychologist, has three levels of educational goal cognition, emotion and motor skills;
Professor Gardner's theory of multiple intelligences at Harvard University
Piaget's theory of children's intelligence, a Swiss psychologist and founder of genetic epistemology; American educational psychologist and educator Bruner's three-level theory.
(2), creative thinking and innovation theory
Cambridge innovation expert edward de bono's Horizontal Thinking Method; GeiehAlt-shuller's theory of intellectual extraction, the father of TRIZ.
4. Make a preliminary investment benefit analysis to judge the feasibility of the project. Pre-school education professional innovation and entrepreneurship plan 2
1. Introduction to running a garden
With the rapid development of China's economy and the improvement of people's living standards, pre-school education has attracted more and more attention, and kindergartens have developed rapidly. However, there is a big gap between urban and rural preschool education, and there are many problems in pre-school education that need to be solved urgently in rural areas with relatively backward economy and culture. To this end, we plan to establish a kindergarten with modern educational concepts in the countryside.
The kindergarten is planned to be located at the intersection of villages in Yongnian County, Handan, and it is aimed at school-age children in surrounding villages, so that they can receive formal education. We take Chen Heqin's "living education" as the concept, adhere to the principles of independent games, comprehensive courses, happy education, innovative education and quality education, emphasize the role of games, attach importance to the cultivation of children's practical ability, and formulate teaching programs that meet the characteristics of children's development, so as to achieve the goal of "healthy growth and happy learning".
In order to make children grow up healthily, our garden has launched a new form of "home cooperation"-"mother classroom", so that parents of children can understand the laws and characteristics of children's development and provide good growth space for children; Make full use of rural resources to let children get in touch with nature and experience life; Open parent-child classes to increase understanding and communication between parents and children; Strengthen exchanges and cooperation with other preschool institutions and introduce advanced teaching methods; Establish your own website and forum to get feedback from all sides in time.
second, the current situation of preschool education and national policies
at present, more and more attention is paid to education worldwide, and preschool education is an important part of it. Many developed countries have reached a high level of preschool education, and China's preschool education has also developed to a certain extent. Although the level of preschool education in big cities such as Beijing and Shanghai in China is relatively high, China still lags far behind developed countries as a whole. At present, China's problems in this regard are mainly as follows: the gap between urban and rural areas and the gap between east and west is large; The people's educational concept is relatively backward, which increases the difficulty of implementing the relevant national education policies; The state has less financial support for it; There is a shortage of scientific research personnel in preschool education in China; Preschool educators are short of high-quality, sophisticated and top-notch talents.
At present, the problems existing in rural preschool education are mainly as follows:
1.
At present, preschool education in rural areas is still at a relatively backward level compared with that in cities. Although the number of kindergartens has increased year by year in recent years, preschool education classes are still very tight, and the class capacity is large, which cannot take care of the development of each child and meet the needs of preschool education in rural areas.
2. Primary school management
At present, the main form of rural kindergartens is attached to primary schools. As an affiliated kindergarten, the primary school management method is still adopted. Primary school leaders are unfamiliar with preschool education, coupled with insufficient attention to preschool education, resulting in the slow development of preschool education in rural areas.
3. The general quality of rural kindergarten teachers is low
Some rural kindergarten teachers are transferred from primary schools, and some are recruited by schools independently, most of them have not received professional training and lack professional skills. Some teachers transferred from primary schools to kindergartens have an obvious tendency of "babysitting" and "primary education" in kindergartens because of the lack of corresponding theories and methods of early childhood education. In order to reduce the cost of education, schools only employ some teachers with low academic qualifications and low quality, and the training of preschool teachers is also an armchair strategist. Few rural preschool teachers have the qualifications of preschool teachers, which seriously affects the quality of rural kindergartens.
4. Family-style kindergartens
Family-style kindergartens in rural areas mainly adopt the "nanny-style" management mode, which is unscientific, and only teaches children to know a few words and count them, instead of developing children's intelligence, improving children's basic qualities of listening, speaking, singing, drawing and writing, which reduces the quality of teaching in rural preschool education!
5. The problem of left-behind children's education has become increasingly prominent
With the large surplus of rural labor force and the increasing number of migrant workers, most left-behind children are left unattended or watched by the elderly, and their education and mental health have not been paid enough attention, which puts forward greater demand for rural kindergartens and higher requirements for their quality.
6. Backward educational conditions
Rural kindergartens are small in scale and poor in facilities due to poor economic conditions. Kindergarten space is small, and children don't have enough activity space, which restricts their playful nature and limits their personality development. Some classrooms are dark and humid, with poor lighting and ventilation conditions. There is no air conditioning in summer and no heating in winter, which cannot meet the national standards, which directly affects children's vision and other healthy development.
The hardware facilities in rural kindergartens are not complete, and some kindergartens don't even have simple teaching AIDS such as electronic organ and tape recorder, and lack basic amusement facilities, which can't achieve the educational goal of "making children develop harmoniously in physical, intellectual, moral and aesthetic aspects". At the same time, in rural kindergartens, the conservation work is very backward.
7. Parents' education concept is backward
Most rural parents just care about their children's physical health and create a better material environment for their children, without paying attention to their psychology and lacking spiritual dialogue with their children. One-sided view that education is a teacher's business, lack of family education for children. There is little communication between parents and teachers. Even if there is communication, they simply ask about their children's achievements and performance, and don't pay attention to their psychological growth. There is even less communication between parents and teachers in kindergartens with school buses. At present, most rural kindergartens don't organize parents' discussion, which doesn't create conditions for home cooperation.
due to their own limitations, parents still adopt traditional education for their children, and some parents even interfere too much in kindergarten education, which makes the education methods of some preschool institutions elementary
which seriously affects the development of preschool education in China.
8. Lack of security
The sanitary conditions in most kindergartens are not up to standard, for example, tableware is not disinfected in time, which can not guarantee the food safety of children. Kindergarten health care and conservation work are all done by teachers alone. Because of teachers' limited knowledge and energy, it is impossible to take care of every child. There are no scientific recipes in kindergartens.