As of 20 17 and 12, the number of mobile phone users in China reached 753 million, and the proportion of netizens using mobile phones rose from 95. 1% in 20 16 to 97.5%. At the same time, the proportion of netizens using TV to surf the Internet also increased by 3.2 percentage points, reaching 28.2%; The usage of desktop computers, notebook computers and tablet computers has declined, and mobile phones have been crowding out the use of other personal internet devices. Smart devices centered on mobile phones have become the foundation of the "Internet of Everything". The Internet of Vehicles and smart home appliances promote the upgrade of "living and traveling" experience, and build personalized and intelligent application scenarios. Mobile Internet service scenarios are constantly enriched, the scale of mobile terminals is constantly accelerating, and the amount of mobile data continues to expand, creating more value mining space for the mobile Internet industry.
The use of mobile payment continued to deepen, and the scale of Internet wealth management users increased significantly.
The scale of mobile payment users in China continues to expand, and user habits are further consolidated. The proportion of netizens who use mobile phones to pay online has increased from 50.3% at the end of 20 16 to 65.5%, and offline payment has accelerated its penetration into rural netizens. The proportion of netizens who use offline payment in rural areas has increased from 3 1.7% at the end of 20 16 to 47.65438+. The number of netizens who bought Internet wealth management products in China reached 65.438+0.29 billion, a year-on-year increase of 30.2%. The scale of online financial management of money funds maintained rapid growth. At the same time, the intensive introduction of P2P industry policies and strong regulatory measures have promoted the standardized development of the industry.