Why are brand gold ornaments more expensive?

When consumers buy gold jewelry, it is not difficult to find that the gold price of gold jewelry in many brand gold shops will be relatively higher than that in ordinary stores. Some consumers have questioned this. Why are the gold ornaments in brand stores more expensive? "Brand stores that focus on gold jewelry, the brand value is mainly reflected in the price of gold jewelry, so the gold jewelry of brand stores will be more expensive." According to industry insiders, the "patent" style gold ornaments launched by some brand stores are not available in other places. On the contrary, many gold shops in China sell gold ornaments that are popular products with similar styles, and substitutes of the same model can be found at any time. For example, consumers can buy gold jewelry at Caibai Jewelry, and they can also buy similar styles at other stores in the mall. But what you buy in a brand store may be "unique" jewelry, and there are no similar jewelry styles in other stores. There is another reason why the price of gold ornaments in brand stores is relatively high. Consumers are "sensory animals" and have a strong "comparison" mentality. Experts in the industry said that when consumers buy things, it is easy to have a "comparison" mentality for brands. Many brands of gold ornaments in China Mainland and Hongkong have the same technology, color, and even all gold and commodity factors, which in turn makes the prices of their brands not very high.