1. Infringement: Sellers should pay attention to avoid infringement when uploading products, including appearance infringement, patent infringement, picture infringement and brand infringement.
Without brand authorization and sales license, sellers may not sell goods of other brands. If there is no relevant copyright, celebrity portraits, cartoon images, brand logos or words cannot be used.
2. Product quality: Amazon is a platform focusing on product quality. High-quality products are conducive to the later operation of the store and reduce after-sales problems.
3. Product pictures: Amazon has clear requirements for product picture specifications, and sellers need to upload corresponding pictures as required. The background color of the main picture must be white. The main drawing can only have one product, and multiple products are not allowed. The product cannot have any watermark and logo.
4. Product category: uploading new products cannot be wrong (an error will affect the normal reporting of future promotions).
5. Title requirements: product titles cannot be stacked. The title of the product is too long. If it fails to pass the examination, it will delay the online time if it is returned for modification. This problem will affect the submission of future promotions and the normal storage of FBA.
6. Activity participation: After the new product is put on the shelves, the seller can apply for BD spike activity by breaking zero sales and zero audit. This activity is free and lasts 14 days. It can be said that it is one of the most cost-effective activities.
What are Amazon's shelf review requirements?
Before selling products on Amazon shelves, sellers should do the following steps to avoid violating the rules.
1. Understand Amazon product classification and related terms;
2. Whether the product meets the platform rules;
3. Don't immediately remove the product, and wait for Amazon to lift the alarm before putting it on the shelf;
4. Whether the product title, pictures and pricing meet the platform standards;
5. Whether the product is under warranty.
That's the introduction of the audit rules on Amazon shelves. Cross-border e-commerce sellers must pay attention to avoid infringement when uploading goods, and some information of the goods also needs to be filled in correctly, so as to ensure the success of the listing of goods.