Any enterprise or brand, when naming its products or applying for trademarks, needs to let consumers better understand the products, and also hopes to make their products get better attention. It is precisely because of this that when naming a product, if it is not particularly related to the product itself, it is easy to cause some failures in fishing in troubled waters.
The trademark that Great Wall Motor failed to apply for this time mainly comes from the serial trademark of the tank, and the tank itself exists as a tragedy on the battlefield. Therefore, in this case, if the applied trademark can pass, it will easily cause confusion among consumers, and it will also lead to the lack of distinctiveness of the trademark. In this case, it is not particularly appropriate for automobile companies to use such trademarks, and naturally there is no way to approve them.
Through the above understanding, we can see that the main reason for the failure of trademark examination of Great Wall Motor is related to the naming of its own series of cars. Although this trademark has not been registered successfully, according to the provisions of the Anti-Unfair Competition Law, unregistered well-known trademarks and unregistered well-known trademarks will also be protected to a certain extent. In this case, Great Wall Motor does not need to worry that its legitimate rights and interests will be infringed.
I believe that Great Wall Motor will also change the orders of some independent products in the future. In this way, you can be recognized by more people and let yourself develop better. Only in this way can new products appear in front of everyone as soon as possible.