What are the two most popular words recently? It must be "5G" and "VR"!!! Huawei's chips, operating systems and 5G layout have pushed 5G to one climax after another in several rounds of competition with the United States. Now when I think about it, "Huawei" is all I can think of. , "Ren Zhengfei", "Meng Wanzhou", "Trump", "declaration of war", "sanctions", "sleepless", "dumbfounded", "nightmare", "blocking", "counterattack", "Hongmeng", "Spare tire"... The development and popularization of 5G will definitely change all aspects of people's lives, work, military, education, medical care, transportation, entertainment, etc. The development of 5G will make an industry from the concept stage to continuous upgrading and iteration Ushering in the explosive spring, this is the VR industry.
From October 19th to 21st, 2018, the "2018 World VR Industry Conference" was grandly held in Nanchang, Jiangxi. With the theme of "VR makes the world more exciting", this conference attracted visitors from more than 20 countries More than 5,000 industry leaders, experts and scholars in the field of virtual reality, as well as representatives of upstream and downstream enterprises in the industry chain, attended the event, including Jack Ma, Chairman of the Board of Directors of Alibaba Group, Zhao Qinping, Academician of the Chinese Academy of Engineering, and George S. Mutter, leading figures from leading companies in the virtual reality industry such as Huawei, Microsoft, Qualcomm and HTC, and more than 170 speakers gave keynote speeches or dialogues on hot issues such as virtual reality, augmented reality, artificial intelligence, and 5G. 158 leading companies in the VR/AR field, including Huawei and Lenovo, participated in the exhibition, with more than 200,000 visitors.
On June 20, 2019, the 2019 World VR Industry Conference will be held in Nanchang City, Jiangxi Province from October 19th to 21st. The theme of this conference is "VR makes the world more exciting - VR+5G opens a new era of perception"! The World VR Industry Conference has become the highest-profile, largest and most influential conference event in the global virtual reality field!
On June 6, 2019, the Ministry of Industry and Information Technology officially issued 5G licenses to China Mobile, China Telecom, China Unicom and China Radio and Television—marking that China has officially entered the first year of 5G commercial use! This is half a year ahead of previous market expectations! The 5G commanding heights sprint has begun ahead of schedule
It can be seen that through all these vigorous, high-standard and high-density actions, the country and enterprises have attached unprecedented importance to 5G+VR. 5G empowers the VR industry. Comprehensive layout and practical application not only affect people's lives, but also determine China's status, destiny and future in the world! Starting from the second half of 2019, the country will usher in a climax of 5G+VR entrepreneurship, employment, investment, and financing. The opportunities in the new era are ripe! Let’s take a systematic look at VR. First, let’s understand the concept of VR: Virtual Reality (VR) technology is a computer simulation system that can create and experience a virtual world. It uses computers to generate a simulated environment, allowing users to immerse themselves in the environment and achieve physical reality. The feeling of immersive fantasy. To put it simply and straightforwardly, it displays the scene that exists in reality or is constructed virtually in a three-dimensional manner. When users watch it through a VR wearable device, they are completely immersed in the scene, as if they have entered another real world, just like entering a fantasy world.
VR has the following characteristics: 1. Three-dimensional sense. Different from traditional planes and videos, VR has a three-dimensional sense of space. 2. Immersion. VR can make users feel that they become part of the created three-dimensional environment, become one with the virtual world, and interact with various stimulations of the virtual scene, just like in the real world. 3. Novelty. VR display has a strong visual impact, breaking the user's conventional boring viewing experience and giving users a brand new visual feast that shines before their eyes. 4. Interactivity. VR software technology combined with hardware technology can realize motion capture and sensing. Users can perform random operations on objects in the simulated environment like taking objects from a distance, and can get natural feedback from the simulated environment. For example, if you pick up a cup in the simulation environment, the cup can be picked up; if you push a car in the simulation environment, the car will move forward.
5. Perception. In the ideal state of a VR simulation environment, we can perceive all human perceptions in the real world, such as vision, hearing, touch, smell, taste, and movement.
For example, in a VR environment, you can see any real-life scene or even scenes beyond the real world. You can shake hands and hug your girlfriend, smell the aroma of a snack street, taste the taste of ice cream, climb mountains, and Swimming and designing. When VR technology truly matures, if you don’t want to be in the real world, you can simulate a virtual world, and you can still find all the fun in the virtual world. 6. Conceptuality. In the VR world, many things that are impossible in reality can become a reality. You can create people, animals, plants, objects, environments and situations that do not exist in the objective world. In such a world, people's learning and cognitive abilities will be greatly improved. , innovation ability and imagination will be improved as never before. 7. Transmission. The propagation of VR is also based on the network and hardware carriers. With the opening of the 5G era, the buffering, propagation and download speed of VR will reach a level that can deceive the human brain. As hardware technology and craftsmanship mature, VR hardware will become more and more portable. , the sense of immersion will become stronger and stronger, and VR will realize online + offline all-round, multi-channel, and three-dimensional communication, covering and penetrating into all aspects of people's life, work, social interaction, entertainment, shopping, production, management, etc. 8. Autonomy. Interactivity is the natural reaction produced by the environment when the user acts on the environment in the VR virtual environment. Autonomy means that the VR world also follows the physical laws in the real world, such as Newton's three laws, gravity induction, etc.
Let’s take a brief look at the development history of VR: 1. Concept period. From 1935 to 1961, the science fiction novel "The Wonders of Pygmalion" described a VR glasses, which included all-round immersive experience of vision, touch, smell, etc. This is the earliest VR that can be traced in history. concept. 2. Germination stage. From 1962 to 1972, due to technical limitations and other factors, the prototype of virtual reality was very large. In 1957, cinematographer Morton Heiling invented a simulation simulator called Sensorama, and applied for a patent for this technology in 1962. This was the prototype of virtual reality. The first set of applicable virtual reality equipment appeared, and was later Used to conduct simulated flight training using virtual reality. Sensorama uses a three-sided display to create a sense of space. It is so huge that users need to sit on a chair and poke their heads into the device to experience the immersion. 3. Accumulation period. From 1973 to 1989, at this stage, VR virtual technology and theory gradually matured, hardware devices became smaller and smaller, screen resolutions became higher and higher, and VR virtual reality helmets continued to improve and improve. 4. Iteration period. From 1990 to 2015, the most important breakthrough at this stage was to start to find and implement practical applications in some fields, the most popular of which was VR games.
In 1995, Nintendo launched Virtual Boy for the game industry. , caused quite a stir, but still has not become popular, because the equipment cost is very high, and problems such as game graphics and malfunctions are not conducive to its development, so that in the end, this small outbreak of VR ended in failure. VR’s Died after a small outburst. After Nintendo, no company dared to bring VR into the commercial field in nearly 20 years. It was not until 2012 that the Kickstarter crowdfunding model gave a newly established company Oculus a chance. Oculus Rift raised US$1.6 million. And it was later acquired by Facebook for a sky-high price of 2 billion. Oculus directly lowered the price of VR equipment to US$300 (approximately more than 1,900 yuan, while the Sony head-mounted display HMZ-T3 in the same period was as high as about 6,000 yuan), which brought VR one step closer to the public eye. This kind of user-friendly equipment pricing also laid the foundation for the explosion of technology. 5. Outbreak period. From 2016 to now, thanks to the continuous popularization of 4G networks and WIFI, the commercialization of 5G networks is advancing, and with the years of efforts and efforts of first-tier manufacturers such as Oculus, HTC, and Sony, VR products have more user-friendly equipment pricing and more powerful Content experience and interaction methods, coupled with strong capital support and market demand, the entire VR industry has officially entered a period of explosive growth in content and applications.
After several years of hard work, VR has now been applied to almost every industry, such as VR+real estate, VR+education, VR+tourism, VR+games, VR+hotel, VR+catering, VR+home, VR+design, VR+factory , VR+military, VR+entertainment, etc. It is expected that by 2020, the global VR market will surge to a trillion-dollar market! For now, the factors that determine the development and comprehensive popularization of VR virtual reality are as follows: 1. The size and weight of VR hardware equipment. The VR helmets currently on the market are relatively large in size and not light enough, making them inconvenient for users to carry and wear when traveling, which affects the popularity of VR hardware. Future VR hardware may be lighter than today’s sunglasses. 2. Price. Whether VR virtual reality can quickly enter thousands of households, the price must be easily accepted by mass users. Currently, VR glasses with similar effects on the market cost around 5,000 yuan, which is not low for consumers. 3. Sense of experience. Insufficient screen resolution, smoothness, stability, and buffering speed will cause users to feel dizzy during the experience, and in severe cases may cause discomfort such as vomiting. Therefore, whether users can achieve the ultimate experience is an important factor in whether VR can be widely accepted by the market.
4. Output high-quality content. The quality of VR content and the continuous updating of high-quality content can keep the VR market active. The current VR market lacks a large amount of high-quality content and the categories are not diverse enough, which requires a large number of VR talents to solve the problem. The country has also introduced many support policies for VR talents to encourage VR talents to start businesses, find employment and conduct research and development. 5. Establishment of industry standards. Currently, companies in the world that are engaged in the research and development of VR hardware or VR content have different design standards and development tools. The hardware and content they produce and output cannot meet the needs of the entire industry, which will also affect the popularization and development process of the VR industry. If VR content developers and VR hardware manufacturers establish a unified standard, it will greatly accelerate the development of VR. 6. 5G network penetration speed. The 5G network can fully meet the speed of VR opening, switching, buffering and connection. Let’s take a brief look at 5G: What is 5G? 5G has been exaggeratedly hyped in many media. In fact, 5G is not an amazing technology that came out of the blue. 5G is the integrated development and re-extraction based on 3G and 4G technologies. "5G" actually refers to an industry. Standard, namely "fifth generation mobile communication technology standard". So what are the benefits of 5G? Our usual concept is that 5G network speeds are faster. 1. Upload and download speed. It is estimated that 5G download speeds are 1,000 times faster than 4G and may exceed 10Gbps! This allows you to download an entire HD movie in less than a second, but even the most conservative is 50~100 times faster than 4G. 5G can provide data rates of tens of megabits per second to thousands of users simultaneously, and data rates of at least 1 gigabits per second to dozens of workers in the same office building. In the 4G network era, the phenomenon of network disconnection caused by too many people will no longer exist. 2. Low latency. Latency is the time it takes for the network to respond to a request, for example you might try to play a song or video or load a website and it has to respond before it starts loading, this can cause a slight but noticeable delay and has a greater impact on online gaming For the headache, because every input has a new response time. On 3G, these response times were typically around 120 milliseconds, on 4G they were less than half that, somewhere between 15 and 60 milliseconds, and 5G response times will drop to just 1 millisecond, which will be completely imperceptible. 3. High performance. The 5G network communication technology application under the 5G network can perform very stable transmission in different scenarios and can adapt to a variety of complex scenarios. It will not cause long transmission time or unstable transmission due to the complex scenarios of the working environment. , will greatly improve the work efficiency of staff. 4. Low power consumption. Increased Internet speed will make your mobile phone more power-saving. As the technology of chips, screens, and batteries continues to upgrade, the battery life of mobile phones will change from quantitative to qualitative changes. In the near future, the magical species of power banks may disappear. 5. High capacity. 5G can achieve wireless capacity for mobile phones and computers. If the network speed can reach 10G per second, we will no longer need memory cards, hard drives and the like. In the future, you will no longer need to envy the ability to afford an iPhone X with a 512GB capacity. The local tycoons are so wealthy that accessing data through the cloud is as fast and convenient as local browsing, which is what we usually hear as "everything is in the cloud."
So, what changes will the development of 5G bring in the future? 1. VR virtual reality immersive experience will become popular. With the development of technologies such as VR and AR, 5G's unparalleled data capacity, speed and low latency will directly enable a new generation of immersive entertainment. VR games will be more realistic. We are truly in the scene and do not need to rely on hardware control. We rely entirely on the movements of our own hands, feet and body to operate; VR live broadcast and VR film and television realize "on-site" immersive participation Among them; sales, viewings, exhibitions, etc. do not need to go to the scene, and can be completely realized through VR immersive experience; VR shopping no longer needs to browse boring and cold web pages like today, but can be done without leaving home. At home, we can go to shops, streets, and shopping malls through VR to easily go shopping, interact, and shop; in VR virtual scenes, we can fall in love with our favorite goddess at close range. 2. Autonomous driving and smart transportation. In the 4G era, too long delays may cause driverless cars and aircraft to have no time to react when encountering emergencies, causing accidents. However, the low delay of 5G allows driverless cars and aircraft to respond faster than Humans are faster, which means that when 5G becomes popular, driverless driving will be safer and more reliable than manual driving. We may be the last generation of people who can drive a vehicle. Children in the future will no longer need to learn to drive or take a driver's license. Under the dispatch of a unified central processing system, traffic jams will become a thing of the past. The system will plan the optimal route for each vehicle based on the conditions of cars and pedestrians on the road. Traffic accidents will be greatly reduced. In addition, there will no longer be so-called drunk driving in the 5th era. 3. The explosion of artificial intelligence. Artificial intelligence, which is what we usually call robots, will have a broader meaning in the future. Artificial intelligence has very high requirements for instant response and deep learning. 5G has brought high speed, large capacity and low latency to all repetitive labor. , all technologies that can be mastered through big data deep learning, may gradually be replaced by artificial intelligence. In the next 10 years, the jobs replaced by robots will account for half of the existing jobs. Artificial intelligence will be the greatest revolution in human history, and this revolution is now in the stage of competition for business layout before the outbreak.
4. Internet of Things. It is also what we usually call the Internet of Everything. Today’s smart homes belong to the primary stage of the Internet of Everything. The information transmission speed and storage efficiency of 5G will directly promote a qualitative leap in the Internet of Things. In the future, every object in the world will be connected together, and each object will have one or more chips on it to collect information, transmit information, or receive instructions. We can track the growth of every apple and kiwi, and know exactly where our express delivery has arrived. We no longer need to search for keys, combs and slippers around the house, nor do we have to worry about lost children or elderly people, we only need to locate them. We can control all electrical appliances while lying on the bed without looking for a remote control. To know what else is in the refrigerator, just ask the voice assistant. When you go to the supermarket to buy things, you no longer need a cashier. You just take the things and go out directly. The chip will automatically transmit the purchase information to the central processing system and deduct the corresponding amount from your account. Unmanned convenience stores and unmanned vending machines will be everywhere.
5. Other aspects. The arrival of 5G will bring disruptive changes in various fields such as education, medical care, social networking, and military. Many changes we cannot imagine now. It can be seen that 5G+VR will be the best combination for future development. A very popular saying now is: in the 1G era, you can only listen to sounds; in the 2G era, you can read text; in the 3G era, you can see pictures; in the 4G era, you can watch videos; In the 5G era, watch VR.
So, for ordinary entrepreneurs who want to engage in future trend entrepreneurial projects, how should they choose and implement them? For ordinary entrepreneurs, if they want to seize the future trend and start a business, they must grasp the most critical point: landing. To implement it, you must choose what suits you, such as 5G research and development. This is something that companies with strong financial and technical strength like Huawei do, and it is not something ordinary entrepreneurs can do. For example, driverless driving requires a lot of investment. One billion in capital and a large number of technical talents, a huge project that requires countless experiments to be implemented, and there is also the risk of failure, is simply not something that ordinary entrepreneurs can complete, let alone the Internet of Things, and chips are not something that our ordinary entrepreneurs can develop and develop. manufactured. Therefore, for ordinary entrepreneurs, it is more practical to start a business in the VR field, and the VR field is divided into two major modules, one is VR hardware and the other is VR content.
VR hardware also includes VR hardware research and development, VR hardware production, VR hardware sales, etc. VR hardware research and development and production are difficult for us ordinary entrepreneurs without cutting-edge technology, factory and production experience, so it is difficult to do it. So, if ordinary entrepreneurs want to start a VR hardware business, they can only do sales. Those who have money can use the agency store channel of a VR glasses brand. Those who don’t want to be a channel can rent a venue and open a VR experience center by themselves. Funds are insufficient. can only do retail sales of VR hardware. I don’t recommend that you get involved in hardware (except for those who have a mine at home or a strong channel network or political and business connections). At least you don’t need to get involved in a lot from 2019 to the first half of 2020, because making VR hardware faces heavy investment, limited funds, and poor experience. Not good, there are shortcomings such as high rent, low profits, and slow return on capital. If ordinary entrepreneurs cannot grasp upstream resources, it will be even harder but not much money will be made. VR content is divided into VR games, VR industry customization, VR videos, VR live broadcasts, VR panoramic views, etc. VR game development generally requires a relatively professional VR technical team; in addition to a professional VR technical team, VR industry customization also requires abundant government, corporate, and educational resources, because you must know what they need in order to develop targeted products; VR video, on the one hand, has high equipment costs, and on the other hand, it has not yet received a large number of application scenarios, and many of them do not open for half a year;
VR live broadcast requires a traffic platform, a live broadcast team, and the team needs to have technology, Planning and operation, including business model design and implementation; VR panorama has been widely used in various real industries, and the investment is relatively low, the market space is large, and panoramic industry standards have also been formed, including Baidu, Tencent, Alibaba, Ctrip, etc. The platforms have opened interfaces, market application scenarios and marketing plans have matured, the business model is also very clear, the profit margins are relatively large, and the future development potential is great. It is the most suitable entrepreneurial direction for start-ups.
For those who do not have a large amount of funds, rich network resources, and no entrepreneurial experience, if they want to grasp the future, VR panoramic entrepreneurial projects are undoubtedly the best choice. It is profitable on investment, returns money quickly, is simple to operate, has low difficulty in getting started, and does not require a team. It is favored by young entrepreneurs!
In 2017, four college students in Chengdu received an investment of 5 million yuan after graduating from VR panorama, making them worth millions! Seize the opportunity and get the first pot of gold in your life! Let’s stop talking about the topic of 5G+VR here. I hope it can help everyone. Next, we will continue to update the methods and experiences of entrepreneurial success and the experiences and lessons of entrepreneurial failure, so as to share with entrepreneurs to avoid detours on the road to entrepreneurship.