A man without a soul becomes a walking corpse; A country with a soul is full of vitality; Enterprises with souls will become bigger and stronger. "Sanhuan" Group has developed from a small enterprise with an annual output value of more than 600,000 yuan more than 20 years ago to the largest daily-use ceramic manufacturer in China. What is the driving force for its success? It is because Sanhuan Group has a "porcelain soul" of Sanhuan! So, what is the "porcelain soul" of Sanhuan Group?
Under the leadership of the staff of Sanhuan Group, the author came to the Sanhuan Daily Ceramics Exhibition Hall on the first floor of Beiliu Ceramic Trade City. A long time ago, the author came to Beiliu as a guest and got a small gift of three-ring household porcelain-the three-ring dining table. But it only presents clean cups and bowls inside and outside, and has no collection value. Therefore, when the staff said that they would take us to appreciate the "Sanhuan" household porcelain, it did not arouse the author's great interest. Approaching the exhibition area, the resplendent daily-use porcelain made the author shine, refreshed and excited! Because the current "Sanhuan" household porcelain is so wonderful! I saw groups of exquisite daily-use ceramics regularly placed on the booth: bowls, plates, cups, spoons, chopsticks and other products, blue and white are luxurious and full, with glaze color, flowers, birds, insects and fish, exotic grass patterns, bluish white, brown, red, yellow, blue, purple and blue. Everything is so eye-catching, everything is so eye-catching. This is a noble hall of daily works of art: annual combination, colorful combination, Chun Xue combination, blue dream combination, land of plenty combination, etc. Countless exquisite daily art ceramics are dazzling and full of emotions and feelings! It makes the accompanying photographers "click" with advanced cameras, and the more they shoot, the more energetic they are, just like being hungry for a long time and having to eat!
It took a long time to browse and take photos in the exhibition hall on the first floor, but my colleagues still didn't mean to stop shooting. After a long time, after shooting all the daily-use porcelain exhibits, we reluctantly left the art daily-use porcelain exhibition hall. Under the guidance of the staff, we stepped on the elevator and went to the Sanhuan Art Porcelain Exhibition Hall on the second floor to watch the victory.
On the elevator to the second floor, the author asked the staff what the sales situation of the three-ring craft daily-use porcelain was. The staff said: the company's products sell well in more than 80 countries. In China, the company has set up specialty stores and sales outlets in more than 30 first-class cities such as Beijing, Chongqing, Shenzhen, Guangzhou and Shanghai. Last year, exports earned tens of millions of dollars!
On the second floor, I came to the Famous Artists' Creation Hall of Art Porcelain, and saw Hong, Zeng Zhongzuo, Yin Jianhui and other famous Guangzhou artists painting on the porcelain blank with great concentration. Some draw fish, some people's stories, some landscapes, some lotus flowers, some bamboos, some flowers and so on. All the paintings are interesting, beautiful, or brilliant, making the finishing point. The staff said that since 2009, in order to meet the international and domestic demand for luxury goods, Sanhuan Group has taken the lead in developing the production of arts and crafts porcelain in Guangxi, integrating "famous porcelain, famous artists, famous paintings, famous mountains and famous waters", and launched the independent innovation system of arts and crafts porcelain in Guangxi in an all-round, wide-ranging and multi-level way, filling the gap in the arts and crafts porcelain industry in Guangxi, with broad market prospects! At present, the demand is relatively strong, and it is a sunrise industry.
We exchanged a few pleasantries with painters from Guangdong, just after the staff led us down to the Arts and Crafts Exhibition Hall to enjoy: I saw all kinds of enamel, ruby red porcelain, imperial yellow porcelain, underglaze colored porcelain, blue and white porcelain and other products dazzling and beautiful! Everything is priceless, priceless! It seems to be a fairyland fairy product rather than a secular thing. And these craft porcelains have different styles, such as over-glaze color, in-glaze color, under-glaze color, ink painting and so on. After enjoying the porcelain paintings of many famous people, such as Zheng, Zhu, Cai Qiuquan, Jiao Junhua, Liu and so on, the author can't help asking: Are all the people who paint for the Sanhuan Group famous? How many celebrities have painted for Sanhuan Group? Without thinking, the staff said: Now there are more than 140 people, and celebrities from all over the country keep coming to work in Sanhuan Group. By signing a contract, the group cooperated with famous artists and celebrities for mutual benefit, and constantly expanded and strengthened the Sanhuan industrial porcelain industry, achieving mutual benefit and win-win results. ...
After visiting the famous Sanhuan Industrial Porcelain Gallery and coming to the restaurant of Sanhuan Group for dinner, the author chatted with the staff. The staff briefly introduced Sanhuan Group to the author: Sanhuan Group has close cooperation with Tsinghua University, Guilin Institute of Technology, Jingdezhen Ceramic Institute in Jiangxi and other institutions; The group has 285 senior and intermediate technicians, who are in charge of the middle and high level of Sanhuan Group and manage the production of ceramics. It is a "small highland of talents" in the daily-use porcelain engineering industry in Yulin and Guangxi. There are more than 20 member enterprises under the enterprise group, with nearly 10,000 employees, with an annual output of more than 200 million pieces of porcelain and more than 50,000 new varieties. Develop 3 to 5 new varieties every day, develop more than 0/000 new products and grant 2 10 patents every year. Since 5438+0 in 2006, the enterprise scale has been ranked first in the world industry for 10 years. Beiliu City also takes the Third Ring Road as the radiation, which has driven more than 50 ceramic production entities, making Beiliu a world-famous hometown of ceramic production. ...
After listening to the introduction of the staff, the author can't help but sigh: Sanhuan Group is good at attracting talents and making good use of talents; Constantly innovate and explore; Hundred rivers, great tolerance! What is the "porcelain soul" of Sanhuan Group? After browsing the Sanhuan porcelain and listening to the introduction of the staff, it is not difficult for anyone to understand!