The paid promotion methods of Taobao shop include through train promotion, gift promotion, taobao guest promotion and forum promotion.
gift promotion
gift promotion is a good method. Give a small gift when you buy a certain amount of goods. Many people like the "gift". Although the gift itself is not valuable, it will satisfy many people's "vanity" and they will feel that they have earned it. Therefore, gift promotion is a good choice.
through train promotion
This is the most direct promotion method to increase the store traffic. You only need to choose the baby that you think is more advantageous and competitive, and then hang up the through train. Because this is paid promotion and there is no guarantee of transaction, price control, hanging channels and methods are all very particular about the choice of baby.
Forum promotion
The forum is the most popular place at present, such as Tianya Forum, which is known as the largest communication community for Chinese. The large number of people and the popularity can be seen. Of course, there are many forums with high popularity, so it is appropriate to use it as a promotion place. Of course, advertisements and water stickers are forbidden in forums like Tianya, so we should be skillful in posting and the forum signature can also play a promotion role.
taobao guest promotion
It is a post-paid business, and the promotion display and click promotion are all free. Only after the transaction is completed can the Taobao commission be paid, and the commission ratio can be adjusted at any time to flexibly control the expenditure cost. Although you earn less, it is better than not earning at all. This promotion method is worth recommending.
Extended information:
taobao guest, owned by Ali Mama, is familiar to quite a webmaster. It can be said that this is the most cost-effective paid promotion method in Taobao shop, and there is no risk. Because it pays according to the effect, the seller will pay the commission only after the sales are successfully generated. And this commission is set by the seller. To promote taobao guest, we should pay attention to the following matters:
1. Appropriate commission ratio.
If the commission is less, fewer people are willing to help you promote it, so increase the commission ratio as much as possible within the acceptable range. Only a high commission ratio is attractive to taobao guest. Only when you stand out from the crowd and attract taobao guest's attention first can you bring good sales. Never be stingy with the little profit you earn, but take a long-term view.
2. Choose high-quality products for promotion.
taobao guest people are not fools either. They will definitely not promote inferior products and unsalable products. Even if they promote it, buyers will not be interested. Only hot-selling products can bring confidence to taobao guest and buyers.
3. Push seasonal products more.
Many products are seasonal, so we should adjust the promotion ideas and product settings in time according to the different seasons and market demand.
4. Set an attractive introduction.
be sure to highlight the features and selling points of the products in the introduction, such as excellent functions, premium gifts and low promotional prices. Because when choosing products, taobao guest will choose products with selling points for promotion. And your outstanding selling point can attract taobao guest's attention. And without making the selling point clear, even if taobao guest helps you, he doesn't know how to impress consumers.
Resources: Fenghuang. com-Revealing and Sharing: Summary of Experience and Lessons of Taobao Operation!