Please tell us about your last job.
What the interviewer wants to examine is: the positioning of the role of the applicant's team, as well as the quantitative results of the work and the applicant's problem-solving thinking. Whether there is a methodology that summarizes transferable experience and can be replicated.
Answer formula: difficulty+method.
Reference answer:
1. difficulty: my previous department was responsible for user growth, aiming to bring new users to the company; Under this department, many channels will be subdivided, among which the group I am responsible for is responsible for the user growth of xx channel.
When I first took over, the effect of this channel was very poor. First, because the emerging channels have not formed a complete methodology, the effect is not good; Second, no one takes the lead in building all the processes, which leads to inefficiency.
2. Methods: In this respect, in terms of business, I iterated three new methodologies (I can talk about specific methodologies and means), and after taking over for one month, Racine was promoted by 300%; In terms of process, I have established sop both internally and externally (I can talk about specific methodology and means), and the new cycle has been shortened from 2 weeks to 1 week.
What work difficulties have you encountered and how did you solve them?
The interviewer should examine: the ability of the candidate to withstand pressure and whether he is competent for the job; Candidates' problem-solving ideas; Whether there is a methodology that summarizes transferable experience and can be replicated.
Answer formula: difficulty+method.
Reference answer:
1. Difficulties: When I was working in xx, I received the xx project. Because of the high similarity with competing products, I need to avoid patent risks and redesign xx.
2. Method: Because xx (a specific problem) is short of time and beautiful, I made five alternatives and screened out a set of xx design scheme (specific methodology and means can be discussed).
After the product went on the market, consumers gave good feedback and achieved xx sales. At the end of that project, I personally summarized a set of xx emergency plans to avoid getting into trouble in future problems, change ways and methods in time, and respond flexibly to emergencies.
Why did you choose 0 experience to change careers?
The interviewer should examine: the candidate's ability to resist stress and improvise; Career planning and job stability of candidates; The candidate's knowledge of the position/industry.
Answer formula: difficulty+method.
Reference answer:
1, difficulty: I understand your concern. My past work experience is different from the position I applied for. There may indeed be some obstacles to changing careers based on 0.
2. Methods: Although I have no experience in xx, a careful review of my past work experience shows that these two jobs have a lot in common, and the ultimate goal is xx. My experience in Xx years has made me very familiar with xx.
On the other hand, in order to make up for the lack of experience in xx, I personally signed up for xx courses and made a systematic study. At the same time, I also refer to many predecessors in the same industry and position, and have been able to complete xx work independently.
How would you work if the company hired you?
What the interviewer wants to examine is: the applicant's understanding of the position and industry; Adaptability of candidates; The candidate's work plan.
Answer formula: difficulty+method.
Reference answer:
1. Difficulties: I think that Internet thinking and operation are all about grasping users' needs and solving users' pain points. Of course, the professionalism of xx industry (corporate business) will be relatively high. I didn't have a systematic understanding of xx industry in the past.
2. Methods: In order to solve the above problems, I have investigated the contents of the company's all-platform account in advance before the interview and got a preliminary understanding.
If I am hired, I will first clarify the positioning, style and tonality of the account, the user portrait and the data of various key indicators, and at the same time establish a question bank to produce high-quality content, diagnose the problems in account operation through data feedback, and optimize the selection in time.