The company has been developing at a double-digit rate every year for fifteen years. In the past ten years, the turnover has doubled, the profit has tripled and the stock market has doubled! Today, L 'Oré al Group's business covers more than 15 countries and regions, with more than 3 branches and more than 1 agents around the world, with annual sales of more than 12 billion US dollars, more than 48, employees, 46 factories and more than 5 high-quality brands. Its products include skin care, hair care, make-up, perfume, bathroom and dermatology.
the secret of l' oré al's success lies in its extreme emphasis on scientific research. Every year, it spends 3% of its annual sales on research and development, reaching 1.7 billion francs in 1998. This investment scale is second to none in the cosmetics industry in the world. The Group has more than 2,2 international experts in the fields of biology, medicine, chemistry and pharmacy devoted to scientific research, making L 'Oré al the only company in the cosmetics industry capable of linking basic scientific research with applied scientific research and product development. The company now develops nearly 2, new products every year, and the number of patents currently in force in the world has reached 35,.
L 'Oré al has R&D centers all over the world to develop products suitable for consumers in different regions. Its Asian R&D center is located in Tokyo, Japan. Take China as an example, its subordinate has also established a powerful cosmetics research department and L 'Oré al Suzhou Skin Care and Beauty Development Center. The former is a branch of R.A.D Laboratory of Paris headquarters in China, which specializes in public testing and research of cosmetics. The latter is a professional skin research center jointly organized by the headquarters and Suzhou Medical College, which studies the formula suitable for China people's skin and hair.
in recent 1 years, l' oré al has been working hard for international development successfully. The company spares no effort to develop innovative products and use high-tech crystallization to bring high-quality and efficient products to mankind. With the group's understanding of consumers and timely grasp of market trends, L 'Oré al has successfully promoted many international brands to the whole world, and paid attention to developing the unique regional and cultural colors of these brands. So that consumers with different cultural backgrounds can find products suitable for their own culture and aesthetic habits among the products of the group. Up to now, L 'Oré al's products are everywhere and popular all over the world.
According to the Financial Times on December 17th this year, a survey of 914 entrepreneurs in 65 countries by PricewaterhouseCoopers shows that L 'Oré al Group is the most respected French company in the world. As the world's largest cosmetics group, L 'Oré al is also the only French company among the 3 well-known enterprises that create the largest wealth for shareholders in the world. Many fund managers believe that despite the difficulties encountered by the world economy in the past year, L 'Oreal can still be listed as the fifth largest company that created the most wealth.