He is the first person in China to develop, produce and operate fully automatic computer-controlled bread machine products; Its home automatic computer-controlled kitchen appliances such as bread maker have obtained many personal patents, including 90 valid patents, including foreign patents 19; He is the main proposer and decision maker of LSI design scheme; Proposer of single machine double stirring and single machine double cylinder transmission system scheme; The first designer of the design of DC motor power supply (600405, Guba) for bread maker and the technical measures to suppress interference.
He began to enter the LED industry in 2009, and the personality of a natural entrepreneur made him unable to settle down in the small household appliances market. After two years of in-depth research on the global LED market, he boldly cut in, starting from the downstream and extending upward. His investment is amazing, and he clearly proposes to establish the top three LED enterprises in China and become a rising star in the LED industry. When the outside world is constantly questioning and the industry is still worried,
Wang Donglei's entrepreneurial impulse came from a short article about bread machine in Reference News, which mentioned the sales ranking of new products in the United States that year. The first place is the newly launched notebook computer, and the second place is the "bread machine". Can the machine for making bread compare with a laptop? This aroused Wang Donglei's strong interest in toasters.
1in the spring of 1996, Wang Donglei resigned from public office and came to Zhuhai from Beijing with bread machine technology. China Resources Electric Co., Ltd. was founded in 200 1 year, and later renamed as Guangdong Dehao Runda (002005, stock bar) Electric Co., Ltd.
Dehao Runda's success in kitchen appliances is closely related to the excellent quality of its bread machine. Its bread machine is not only cheap, but also fully automatic. In the past, bread heads were baked overnight and could not be eaten until the next morning. The bread machine in Wang Donglei can bake bread in just over 50 minutes. Dehao Runda quickly occupied the market with its low price and good quality. By 1999, Dehao Runda's bread machine market share reached 40%, ranking first in the world.
200 1, Dehao Runda successfully launched the CBM650 electric oven. The price of his oven is half that of American manufacturers. In a short period of one year, Wang Donglei achieved the miracle of annual sales of one model of 6,543,800+0,000 units, accounting for 25% of the annual sales of ovens in the United States.
Since then, Wang Donglei has extended its tentacles to electric frying pans, electric water heaters, coffee machines and food processors ... After 13 years of development, Dehao Runda has become the second largest small household appliance manufacturer in China.
However, since 2006, with the rising cost of raw materials and labor and the appreciation of RMB, the small household appliance manufacturing industry has been struggling. Wang Donglei believes that continuing to expand production capacity is obviously not the way out. After more than three years of in-depth research, Wang Donglei turned its attention to the LED (Semiconductor Light Emitting Diode) project.