Why is it so difficult to sell patented products developed by ourselves?

It is true that enterprises should innovate. Only innovation can grow, and it is quite correct to implement the strategy of intellectual property patent protection. As for whether the product sells well, it depends on the price advantage of your product, whether the product is practical and whether the product quality is reliable. Because some innovations are actually just your own personal feelings, but they are really unpopular with customers in the market, so you should carefully analyze the real potential of your products before promoting them. If the product does have advantages, there are seven diseases that a good product cannot be sold: the market is immature and the product runs ahead of the demand. Second, the cost and risk aversion of consumers' silence. Three narcissistic fantasies about products. Structural defects of the product itself. Five brand positioning can not be found. Marketing communication plays the lute to a cow. 7. Management maladjustment is a drag. Developing patents is a powerful guarantee for the development of enterprises and the strongest market competitiveness, but developing products should carefully study the market development trend. Second, we must have a good sales platform and a good marketing team, and we can launch products through exhibitions and trading companies. Third, every product you develop is not easy to sell, so you will get it, and finally you have to go to the market for inspection. If you develop one of the ten best-selling products, you will succeed. Keep trying! Develop your own products and you will succeed one day.