4. Decline period - timely delisting. When the patent of a drug expires or a better alternative emerges, the product's decline period will inevitably occur. Normally, it is difficult to carry out acad

4. Decline period - timely delisting. When the patent of a drug expires or a better alternative emerges, the product's decline period will inevitably occur. Normally, it is difficult to carry out academic promotion activities at this stage. It is recommended that pharmaceutical companies choose to withdraw from the market at this time and concentrate on the promotion of new products. It needs to be emphasized that no matter what stage of product promotion it is, you need to remember that only by clearly pointing out the benefits can you impress customers. This interest does not necessarily refer to the personal interests of doctors or the narrow interests of patients, but the best treatment plan brought by this species, which is the best expression of pharmacoeconomics. Link to the organization of academic promotion conferences The application of academic promotion is mainly concentrated in the growth and maturity stages of products, and among them, the most commonly used promotion method is academic conferences. Organizing academic conferences will play a great role in promoting products to occupy the market and improve their competitiveness during this critical period. However, successfully organizing and implementing such a meeting is not a simple matter. It requires us to work hard before, during and after the meeting, and take every step carefully and carefully. 1. Preparation before the meeting: Preparation before the meeting mainly includes: (1) Collect customer information. Including the hospital's drug purchase situation, the use of company products and competitive products, key personnel information, understanding of drugs and existing problems, etc.; (2) Clarify the purpose of the meeting and the goals that need to be achieved. For example, what problems should be solved at the meeting, what information should be conveyed and collected through the meeting, etc.; (3) Determine the theme, audience, budget and publicity focus of the meeting according to the purpose; (4) Invite speakers according to the theme. Due to the speaker's status, busyness and cooperative relationship, the time needs to be confirmed 15 days to 3 months in advance. Generally, important meetings must have backup speakers; (5) Clarify the venue situation and arrange the meeting process. Including: meeting location, time, venue layout, venue equipment and facilities, and detailed meeting flow chart; (6) Rehearsal and preparation. 2. In-meeting services During the meeting, the sales staff, in addition to providing VIP reception, sign-in of attendees, enhancing the atmosphere of the venue, maintaining meeting discipline, meeting meals, distributing meeting materials and gifts, and other related services, are the most critical. The most important point also lies in the design of the speech content. In most product academic promotion conferences, the speakers will talk at length, unable to find the key points, or the order of speeches will be confusing and incomprehensible, which will greatly weaken the influence of the conference. For good speech content, the first step is to carefully design the content according to the recipient's ideas and present it to the audience with a suitable structure (i.e. outline). The more common outline structures include: chronicle, scientific classification, problem-solving, comparison, characteristics and interests, etc. The second content organization must be clear and clear. The most important thing about the opening statement is to tell the audience what is going to be said, the body part is to let the audience know what is being said, and the final closing statement is to summarize what has been said to the audience. 3. Post-meeting follow-up After the speech, it does not mean that the promotion manager can sit back and relax. A complete product academic promotion meeting also includes post-meeting effect evaluation and follow-up. On the day after the meeting, all participants will be recruited to attend a summary meeting to promptly evaluate the effectiveness of the product academic promotion meeting; a follow-up visit after the meeting will be conducted to closely follow up on the effectiveness of the meeting.