"Guofeng" is the latest flower product of Hongheng Vision. The idea of this product originated from a popular song. The product scheme was first adopted by customers in Ordos and Bayannaoer. In the next six months, they received more than a dozen orders for different flower devices. Then, the unexpected situation appeared in advance, and the salesperson told him that the company's products were copied by others. According to users' feedback, the counterfeit products are similar in appearance, the internal structure of flowerpots and the materials used in flower stands are very different, and other prices are 20% lower. In order to compete in the market, Yao has two outlets-counterfeiting and striking the iron. Counterfeiting is to warn opponents by defending rights, while striking iron is to push back opponents by improving the internal strength of products. Yao chose a more difficult road-promoting product upgrades! "While the iron is hot, it needs to be hard by itself", and the flowerpot is designed with the function of water storage and heat insulation on the original basis. The flower stand has also added wind-resistant and corrosion-resistant structural treatment, added customized functional modules, and registered and protected product patents. In order to ensure the product quality, Hongheng Vision 20 12 was put into use in Shandong 100 mu production base.
Just as Yao was about to roll out the "flower stand" project in an all-round way, something unexpected happened. In 20 13, the state introduced regulatory policies, and some large landscape greening companies were told to stop work and dismount, so the business of many companies decreased by 70%-80%. At this time, in Shandong Hongheng factory, Yao just raised 3 million yuan for the production line. Many flower devices have just come off the production line and got the news from the agent that they can't fulfill the contract. "If you can't, let's go!" Seeing that many industries were affected by regulatory policies and their business plummeted, some investors advised Yao to quit this business.
"It's time to reshuffle the industry!" In Yao's view, the main purpose of government regulation is to be thrifty and oppose extravagance and waste, which is equivalent to giving a small company like Hongheng Vision a big opportunity. Yao persuaded venture capitalists to continue to support his flower stand business under the mentality of "others panic and I am surprised". The functional platform of the flower stand is Yao's next consideration-how to make the flower stand into a multifunctional and high-tech product, so as to get rid of the low-end cottage imitation and have high cost performance.