When it comes to domestic cars, the impression of the older generation may be that they are cheap, low-end and lack of core technology. This is indeed a true portrayal of that era. Many people would rather spend tens of thousands of dollars to choose a low-profile entry-level joint venture car than buy a high-profile domestic car. However, with the continuous progress of science and technology, independent brands continue to invest in research and development, and more and more young people are willing to choose domestic cars, our domestic cars have stood up and they are welcoming their own era.
At present, traditional independent brands include Geely, BYD, Great Wall, Chery, Changan, etc. If we have to choose a "boss", we need to discuss it from multiple levels.
first of all, the sales volume. On November 6, 22, Geely Group officially announced that the global cumulative sales volume of the brand exceeded 1 million vehicles, becoming the first self-owned brand car enterprise in China to exceed 1 million sales volume of passenger cars. According to official data, Geely has exceeded 1 million vehicles for four consecutive years. In China, what really drives consumers to buy is not only the combination of product innovation and hard power, but also whether the brand value can be recognized, which Geely has undoubtedly achieved. Since it acquired Volvo ten years ago, Geely has accumulated a lot of cars, whether cars or SUVs, low-end cars or mid-to high-end cars, and Geely has subdivided all product lines, and each product line has its star products. Geely has touched every consumer with high-quality cars. You can say that Geely's own technology is not as powerful as a car company, and you can also say that Geely's appearance is not as beautiful as a car company, but the sales in recent years are enough to prove Geely's success.
Although BYD did not exceed 1 million sales as Geely did, it has shown its strength as the leader of new energy vehicles in China. In October, BYD sold 22,45 new energy vehicles, up 83.1% year-on-year and 18.5% quarter-on-quarter. As the most popular domestic new energy vehicle, BYD Han's sales volume has continuously increased substantially since it was listed for three months. At the same time, BYD announced that its new energy vehicles ranked first in national sales for seven consecutive years, with a total production and sales of 86, vehicles.
the sales of the great wall in recent years are also satisfactory. Haval H6 has occupied the top spot in SUV sales list all the year round, becoming a veritable national SUV, and its WEY brand focuses on high-end series, which has gradually become a favorite independent brand of consumers. The newly listed Haval Big Dog and the upcoming Tank 3 have earned enough attention at many auto shows.
The financial report released by Changan Automobile in 219 shows that the annual sales volume was 1,759,971 vehicles, down 15% year-on-year, among which the self-owned brands fell by 7.84%, Changan Mazda fell by 19.66%, and Changan Ford fell by 51.3% year-on-year. These data reflect to some extent that the development potential of joint venture vehicles is far lower than its own brands. In 22, Changan will launch UNI.
Chery, as a once very successful car company, has lost much of its voice in recent years. Due to the division and unification of its brands for many times, consumers don't quite understand Chery's practices, which leads to the decline of its sales volume year by year. Fortunately, Chery has a rich technical background. In August 22, the sales volume of the Tiggo 8 successfully exceeded 1, vehicles, which is very gratifying for Chery. As long as it persists and its goals are clear, Chery's future is still bright.
Secondly, technology. As we all know, BYD's technology in new energy has accumulated for many years, and it has numerous R&D patents. In 219, BYD's R&D investment reached 5.629 billion yuan, up 12.83% year-on-year. After years of investment, BYD was able to control the new energy vehicle market with ease. Its newly developed blade battery reduced the risk of spontaneous combustion of new energy vehicles physically and improved the cruising range. The latest BYD Han also used it.
Geely Automobile also invested 5.6 billion yuan in R&D expenses in 219. On the CMA platform jointly built with Volvo, many star models such as Volvo XC4 and Link 3 were born. With the help of Volvo's century-old automotive technology, Geely continues to digest. Looking ahead, Geely has become the top seller in China market, and will bring strength from China to the world market in the next step.
Great Wall Motor invested 4.248 billion yuan in R&D expenses in 219. As the overlord of SUV list, its core technology comes from 1.5GDIT independently developed by Great Wall. EVO engine and the second-generation 7DCT gearbox are the core technologies that Great Wall has persistently independently researched and developed, so that Haval H6 can become a magic car. From the perspective of Great Wall's future layout, independent research and development will be its constant direction. Only by truly mastering the core technologies can we make our products better and make our brand stronger.
in 219, changan automobile invested 3.823 billion yuan in research and development expenses, successfully built a modular technology platform pioNEered by China brand, and developed blue whale ne series small and medium displacement engines, which were used in new models such as UNI-T and received wide acclaim. As long as Chang 'an adheres to the spirit of research and development, the future can be expected.
Chery doesn't know its R&D expenses for the time being because there are no specific data released. However, Chery, as an old-fashioned domestic car brand, will definitely invest a lot in R&D, because the earliest image Chery gave to Chinese people was the appearance of engineering male, and its research spirit has become a traditional project. I just hope that in the fierce competition of the automobile market, Chery can come up with more classic models and give them back to those fans who are looking forward to it.
The position of "the boss" is not so simple as sales or technology. What is needed is the efforts of every staff member in the car companies. Every car company has something that others need to learn. Similarly, every car company should take the initiative to learn these things. I believe that in the future China market and even the global market, China will run the most.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.