How to promote my invention patent?

A salesman will play a very important role in selling a good commodity, and he has a great responsibility in the whole process of success or failure of commodity sales. Salesmen must have contributed to the success of sales promotion; If the promotion fails, it is hard to blame. The promotion of patented technology is actually the process of promoting technical goods, and the patentee naturally plays the role of salesman. However, compared with the cleverness of other salesmen, the patentee is much inferior. In the end, the patented technology was pushed by you, and both enterprises and investors were unwilling to accept it. The enterprise and investor we are talking about here are two different concepts. An enterprise refers to a company with rich production practice and engaged in production and sales activities in related industries; Investors refer to people who have investment experience and sufficient funds in many industries, set foot in different industries, and have rich industry knowledge and market vision. As two inseparable parts of economic activities, enterprises and investors have the same interests and profit purposes in investment. However, there are some differences in practice. They have their own advantages and different mentalities. Enterprises are most concerned about whether the patentee's technology has practical value and how valuable it is; Whether it matches the existing production capacity of the enterprise, whether it can obviously improve the productivity and product competitiveness of the enterprise, and whether it can ensure the sustained and stable growth of enterprise profits. At the same time, the enterprise will carefully weigh whether the fee paid to the patentee is appropriate and how long it will take to recover it; Details such as cost, technology, scale, sales model and profit model after specific implementation. The situation of investors is much more complicated. When a patented technology is put before him, he will consider more than the enterprise. How difficult it is to implement the patented technology, whether there are competitors at present, how big the market share is, and whether the start-up funds can bear it. These are all things that investors need to consider carefully. In addition, investors need time and energy to consider and implement the follow-up work, such as determining the factory, setting up the factory, staffing and facilities, contacting and screening the parts manufacturers, and implementing specific plans. After understanding the above aspects, the patentee should adjust himself, fully grasp the hearts of enterprises and investors, and adopt different promotion strategies for enterprises and investors. For enterprises, the patentee should not only provide effective patent information, but also prepare samples that can fully display the patented technology content, as well as the details of production plans and technological processes involved, so as to reach or approach the market-oriented stage. In terms of transfer conditions, the patentee should avoid being too persistent and keep a contented mind. On the basis of friendly consultation and ensuring the common interests of both sides, we will strive for common profits. If it is promoted to investors, the first thing the patentee should do is to make investors understand and convince the patented technology with sufficient theoretical and factual basis, and help investors analyze the market status and future trends. At the same time, actively coordinate and seek unity on issues such as their respective responsibilities and interest distribution. In addition, it is very necessary to prepare a detailed business plan, and a detailed description of the market size and market profit will be of great help to win the trust, confidence and action of investors. In the process of promotion, the patentee should abandon the wrong concept of self-centeredness in the past and always keep the sense of transposition. Appropriately stand in the position and angle of enterprises and investors, and think what enterprises and investors think. Only in this way can the patentee, enterprises and investors reach an understanding in cooperation and promote the more harmonious and smooth development of patent transformation. In addition, the patentee should not only have confidence in himself, but also be patient with enterprises and investors. Haste makes waste. The idea of delivering goods today and collecting money tomorrow is unrealistic in the process of patent transformation. No matter how good the patented technology is, it also needs some time for enterprises and investors to plan and implement it. The patentee can only develop step by step, and promote the popularization of patented technology together with enterprises and patentees. A good beginning is half the battle. The patentee should learn to be a good salesman of patented technology, fully grasp the hearts of enterprises and investors, and lay a solid foundation for the successful promotion of patented technology. There are six patent implementation methods: 1, online promotion; 2. Call or write to enterprises that may need patented technology; 3. Promote patents at patent fairs or various product exhibitions; 4. start a business in partnership with others; 5, for your own use; 6, recommended by friends. The effect of online patent publicity is ok, and entrepreneurs often take the initiative to contact the patentee. Theoretically speaking, it is a better way to transfer patents by calling or writing to enterprises that may need patents. But different people will have different effects when answering the phone, even the opposite effect. If the person who answers the phone knows nothing about technology, or the person who answers the phone is emotional, then the situation is not good. Most business owners will ask the patentee to transmit technical data to them. After receiving the fax or email, the other party may throw the information aside and wait for others to read it. If the person who answers the phone forgets this, the data may be thrown into the wastebasket by another person, which is easy to happen in large companies and bureaucratic enterprises. The essentials of telephone contact: find the right person; In addition, after finding the right person, don't communicate with others in the tone of patent transfer, don't treat each other as customers, treat each other as friends, give your own suggestions and patent advantages sincerely and objectively, and find an opportunity to leave technical information and say goodbye; The shorter the initial contact time, the better. It is also a virtue not to waste other people's time and energy. Second contact is the key to success. The second contact can contact each other actively when there is no news. It's best to ask about the situation first and accumulate experience, so that it's easy to grasp the essentials when you turn next time, but you should prepare efficient short sentences in advance. Taking the initiative to ask may have unexpected effects. If the other person has a negative attitude, don't force it. Buying a patent is a big deal. It is normal for people to make up their minds for a while. Don't complain Say goodbye politely and make a good impression on each other. Promoting patents at patent fairs or various product exhibitions is one of the best ways. The success rate of promoting patent transfer at patent fairs or various product exhibitions is relatively high, and it is easy to get in touch with people who really need patents. However, to promote patents at patent fairs or various product exhibitions, it is best to have an invention prototype, and the invention prototype should be done well. Because a well-made invention prototype needs to invest a lot of money, some inventors cooperate with enterprises capable of manufacturing invention prototypes to transfer patents. At patent fairs or various product exhibitions, it costs at least several thousand yuan to rent a booth to publicize patents. In order to save money, inventors can find ways to contact people who may need patents at the exhibition and let others know their patents. Start a business in partnership with others. This is a good way to implement patents. Many people implement patents in this way. With their own intellectual property rights, enterprises can have certain advantages in financing, and they can also find patent-based partners in their development. Help yourself. Patent fees can be included in the cost of products, which is conducive to the price increase of products, or to collect royalties from users. Recommend your own patents through friends. This is a very effective promotion method. First, learn about the enterprises that may need patents through acquaintances or friends, especially who can be a master. When necessary, accompanied by friends, you can talk to entrepreneurs who can make patent transfer decisions. You don't have to make a wish to your friends in advance, but after the patent transfer is successful, let your friends share the benefits. It should be noted that many business leaders know little or nothing about technology, and their confidence in buying patents often comes from people who know technology around them. We should communicate with people around business leaders. There are many ways of patent transfer, and there may be many changes in actual operation, so we should grasp it flexibly and treat it according to the specific situation.