With this question, the author came to a local Dongfeng Honda 4S shop in Chengdu. First of all, due to the recent epidemic in COVID-19, you need to wear a mask, disinfect your hands and take your temperature. Secondly, even if the day is still a working day, there are always people who come to see the car in the store, which also reflects that the Dongfeng Honda brand model is still relatively popular as a whole. According to the sales manager, at present, Ailishen only sells 2.0L sharp hybrid models, and the 2.4L gasoline version has been withdrawn from Chengdu automobile market because its emissions can't meet the national standard. As for the sales situation, they are not worried about the competitiveness of Ailishen at all, and the monthly sales of this car in the store are quite stable.
Honda quality is born high-end
It is true that the Ailishen 2.4L model has gradually aged, but the Sharp hybrid model launched by 20 19 is very competitive in the market segment. According to the positioning, at present, the only GL8 in its class has a higher sales volume than Ailishen. In fact, only its third-generation model can be regarded as a competitor of Ailishen. However, most of the sales of GL8 are contributed by the second-generation model, namely GL8 Land Business Class. Compared with the "same brother" Odyssey in Honda family, Elysee has a higher status. At that time, Honda launched the first generation of Ailishen, and the target model was Toyota Erffa. Therefore, compared with the Odyssey, the price of Alice is not much different, but the sense of luxury and configuration is higher.
Noble quality-car with atmospheric texture
Strictly speaking, although Alice, GL8 and Odyssey are all high-end MPV market segments. However, according to the sales manager, many consumers who come to see Alice take into account the needs of business and home. The family is mainly a two-child family, but most of them are not "office workers" who work nine to five. MPV also needs to consider commercial needs. To put it bluntly, this is the "Shang Yi IKEA" emphasized by many mid-to high-end models at present. It's not easy to reach this standard, so can Eric do it?
In appearance, seeing Eric at first sight will not give people the feeling of "business car". Because of the Japanese luxury MPV, the proportion of the car body will not be too prominent, and the A-pillar design will be more inclined. As a mid-to-high-end MPV model, Ailishen has a sense of luxury in appearance, which can be realized by increasing the area of air intake grille, headlight group and taillight group.
In the interior part, the design of the center console is simple and atmospheric, and the interior also adopts the design of diamond plaid and stitching that highlights the sense of luxury. Both front and rear air conditioning control areas are operated by touch control, which is the most commonly used function of passengers in the car, and the touch control design quite reflects the grade. Moreover, Alice comes standard with double skylights, and the rear skylights are also designed with atmosphere lights to further enhance the sense of luxury.
For a mid-to high-end MPV, the owner and passengers pay more attention to the luxury of the second row of seats. For example, the Elixiren luxury model we actually shot has a second row of independent electric first-class seats. These two seats are not only made of high-quality leather, but also designed according to the principle of ergonomics. Both the shoulder rest and the foot rest can be adjusted electrically, and the heating function of the seats is not absent. In addition, the second row of seats also has a cup-shaped table board, which can be used for work or life.
Use value-a car can do many things.
Honda's MM concept is praised by the world, and the designer has also applied the concept of "increasing the passenger space and reducing the mechanical space" to Alice, which is probably the best design technique that can reflect "one car with many functions" among peers. The length, width and height of Ailishen reach 4950/1842/1711mm, with a wheelbase of 2900 mm. Three rows of seats in the car can be allocated to luxurious seating space. For an MPV model produced by Honda, there is no need to worry about the storage design in the car. Honda's MM concept is not only reflected in the design of seating space and storage, but also the flexible layout of Alice seats is commendable. As an MPV that meets the needs of "IKEA Shang Yi", Ailishen is used for business reception, and the seat can be adjusted to four-seat first class mode; For home use, the conventional seven-seat model is maintained. In addition, Eric has a strong carrying capacity and can be a minivan when moving. Finally, the "fishing mode", the third row of seats can be put upside down, fishing outdoors or having a party. This model can come in handy.
Technical quality-Honda's technical master
Mr. Ichiro Honda, the founder of Honda brand, is a technical madman himself. He owns 470 inventions and more than 150 patents. Therefore, the word "technology" has always been one of the important genes in Honda brand, and Elysee is no exception.
In the power part, Elysee is equipped with Honda's third-generation i-MMD hybrid system. It consists of an efficient 2.0-liter Atkinson cycle engine, plus two motors. This set of 2.0L? The comprehensive maximum power of i-MMD system is 158kW, which exceeds that of most 2.0T engines with medium and low power adjustment. Alice's 100-kilometer acceleration measurement was also in the early 9 seconds, and the power was really good.
More importantly, due to the hybrid characteristics of Honda i-MMD, most of the road conditions used in daily life are close to "pure electric mode". The driving motor on the front axle has a maximum power of 135kW and a maximum torque of 3 15Nm, which makes Alice's acceleration response on the way more sensitive than those equipped with 2.0T engines. At the same time, due to the output characteristics of the motor and the contribution of four sound insulation glass, the ride comfort and accuracy of Ailishen will be stronger.
At the beginning of the article, it is mentioned that the Alice God sold in China has actually been on the market for four years according to the model. Although the technical strength of the i-MMD system on Rui-hybrid vehicles is relatively strong, can other technologies of Ailishen keep up with the trend of the times? Let's talk about the security configuration that everyone cares about. Standard 6 airbags plus comprehensive electronic stability system is still the mainstream in the same class. In terms of assisted driving, Alice comes standard with Honda? The sensing safety extrasensory system can realize L2 automatic assisted driving, and the active braking function of AEB will naturally not be lost.
Followed by technology configuration. Alice comes standard with an 8-inch central control screen, and the top model is equipped with Honda? CONNECT intelligent boot interconnection system, supporting remote startup. This is nothing. I like the magic induction door that comes standard in all departments of Alice God. You can control the opening and closing of the car door with a flick of your hand. When it is inconvenient to pull the door by hand, you can also use your elbow to stay at the sensing place to open the door. This is simply a function that can be "shown off" and it is really practical.
Fuel saving value-high energy consumption and low consumption
Can you believe that Alex can last 900 kilometers with a full tank of gas? In fact, compared with the 2.0T engine, Honda's 2.0L? I-MMD hybrid electric power system is basically impeccable except for the "false proposition" of late acceleration and extreme speed. Especially in the current trend of electrification, even if Allison can't get a green card, Honda's i-MMD and plug-in hybrid system are almost the difference in battery capacity. In terms of fuel economy, compared with rivals equipped with a 2.0T engine, Ailishen has an overwhelming advantage as a "green car". The comprehensive fuel consumption of Elysee is only 5.9L per 100 kilometers, which is about 3L lower than that of its rivals. And you can also eat "coarse grains", as long as 3 cents per kilometer, which is more fuel-efficient than pure fuel A-class cars. This is a "monster" with a length of nearly 5 meters and a curb weight of nearly 2 tons.
The value of preservation-the king of preservation
In China, high-end MPV is definitely not the most mainstream model. And those who can build high-end MPVs are not niche brands. Therefore, when you put your products at the forefront of the same level, sales will naturally go up and tend to be stable, and Alice is like this. Moreover, the terminal price of Ailishen is relatively stable, which can also help improve the second-hand salvage rate, not to mention the Honda brand is famous for its value preservation. In JD. Power? In the 2020 hedge ratio report, Alice ranked first in the MPV market with a three-year hedge ratio of 66.9%. If compared with GL8, the price of Alice after three years of depreciation is about 38,000 yuan higher, which is really a "value-preserving artifact".
Peng You said:
What is the charm of Alice? Now I think I can answer this question. The secret of Alice's competitiveness at the same level is to know the "golden law" of MPV: high-end and practical, and the balance between the two represents the best gold content of MPV! First of all, as mentioned above, Ailishen has three high-end qualities: Honda quality, technical quality and distinguished quality, which not only represents the higher-end positioning of Ailishen, but also is the blessing of powerful i-MMD hybrid technology and rich safety and technology configuration. In addition, Ailishen has three practical values, namely, value of preservation, fuel saving and use value, which are reflected in the practicality of Ailishen Shang Yi IKEA, the superior fuel economy of i-MMD system and the first rate of preservation in the same class.
In contrast, Odyssey and GL8 are "smart" but not "high-end"; And what about GL8? ES Lu Zun and Wei Ran, "quality" is enough, but they lack "practicality". Among the peers, only Aili God has a 3:3 high-end and practical golden balance, which is the "hegemony" of Aili God. On the whole, Alice is more balanced than her competitors, and provides consumers with a high-end MPV by using the "golden law" of MPV, which is suitable for IKEA.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.