Choosing appropriate bidding keywords is very important for Baidu bidding advertising. The following are some methods for selecting keywords:
Direct search method: directly enter words related to your business or product on the Baidu search engine, and observe the advertisements, related searches, etc. at the bottom of the displayed results page. , understand the competition situation and focus on recommending keywords.
Keyword planner tool: Using the keyword planner tool provided in Baidu open platform, you can analyze keywords related to products or services based on Google and Baidu data, and filter and sort them.
Website research method: Check your competitors' websites and optimization status, confirm the keywords they use, and then determine the keywords that need competition.
Long-tail word strategy: Use some long-tail words with special descriptive properties (such as region, product attributes, reference levels, etc.) to more accurately match potential customers and achieve a higher transaction rate .
No matter which method is used, when choosing keywords, you need to pay attention to the following factors:
Choose keywords related to the business or product you operate;
Choose keywords when competition is not particularly fierce;
You can consider using long-tail words with regional or industry characteristics;
Always pay attention to competitors' advertisements and make timely adjustments Keywords.