What's the biggest news for fans and friends if we summarize the K-POP music market in South Korea in the first half of this year? Although everyone's ideas are different, up believes that the biggest news in Korean pop music in the first half of this year is undoubtedly that BigHit, led by Hitman Fang, has officially acquired SOURCE MUSIC and Pledis. At this point, BigHit's BTS also has ties with popular bean-loving groups such as SEVENTEEN and GFriend.
among them, it is very special for fans that SEVENTEEN and BTS officially become their own brothers. Because two groups in the so-called EBS(EXO-BTS-SEVENTEEN) top three in the eyes of fans have officially declared an alliance. As a result, BTS and SEVENTEEN's album sales in the first half of the year ranked in the top two. With the current strength of BigHit Group, at least in terms of album sales of its singers, it can be said that it has reached its peak.
So what important actions did SM, the industry leader, make this year? Although SM has obviously slowed down the pace of development in recent years, with the patented technology in the field of audio-visual and audio-visual for many years, SM has successfully created a brand-new business concept of "online concert" this year and quickly put it on the market. This move has also attracted a total investment of 1 billion won from N Society in the near future. In addition, JYP recently signed an online technology use right agreement with SM.
YG, which gradually faded out of people's sight, once again showed fans the changes that this performing arts company, which values music quality, is trying to make with the rise of BLACKPINK this summer. Unfortunately, after the further postponement of BIGBANG's return plan and the departure of many of its singers, the current YG has already lost its former glory. However, with the active performance of a female group of BLACKPINK in the global music market, YG will still have a chance to make a comeback in the near future.
so why do you say that there are not many opportunities left for small companies? If it is the living environment of the entertainment circle in the past, in addition to the artists of large performing arts companies focusing on overseas markets and concerts, groups launched by some small and medium-sized performing arts companies can also get more opportunities to stage by virtue of the local stage. However, under the special entertainment circle environment this year, the living environment for small and medium-sized performing arts companies has been further destroyed. As it turns out, there are fewer and fewer opportunities for local groups to participate in performances.